Sydney
Profile
Skills
Education
Employment History
Social Media and Content Creation
Creative Direction
Creative Strategy
Prop Styling
Product Photography
Video Editing
Copywriting
Brand Voice + Identity
Production and Project Management
Budget Development and Management
Timeline Development and Management
Live Shoot Production
Vendor Management
Written and Verbal Communication
Agile Learner
Project Management
Technical
CapCut
Google Suite
Lightroom
DropBox
Canva
The New School
Digital Marketing - Dec 2020
University of Southern California
B.A. of Psychology - June 2019
Digital Content Creative
Freelance (Feb 2023 - Present)
Clients Include: Food52, Skinceuticals, and Kala Yoga Strategize, creative direct, film and edit unique, strategy driven social media content for food, skincare, and wellness brands Reach over 450K+ viewers on organic posts
Grow personal TikTok social channel following by over 300% Manage inbound and outbound client relationships
Develope and curate strong brand voice for personal and branded projects based in on-the-pulse, story-driven social strategy Miller
Sky Ting Yoga
200 Hour Teacher Training - May 2023
Associate Creative Producer
Movers+Shakers (Jan 2022 - March 2022)
Production Coordinator
Movers+Shakers (Jan 2021 - Jan 2022)
Developed budgets and managed production costs for projects up to $650K
Ideate, shoot, and edit TikTok content for branded channels Manage relationships with content creators, external vendors, and production clients
Conceptualize and write script for all video content Sourced, and approved equipment, props, and locations required for productions
Manage production and project management for internal and client team to ensure creative vision is aligned with timeline and budget constraints
Created and maintained tight timelines and and budgets for 3+ projects at a time
Grew following by 50% on multiple branded TikTok channels Sourced, contracted, and managed content creators, on-set crew, and other vendors to ensure smooth production in both digital and on-set production
Documented production updates in Google Drive, Frame IO, and Asana for excellent record keeping
Developed new production processes for 5+ projects to streamline communication and manage tight deadlines Assist in on-set creative direction to ensure strong creative vision and follow through
Social Media Manager, TikTok
Snif (Mar 2022 - Feb 2023)
Ideate, film, and edit all TikTok and video content for social channels
Manage communication with digital community and external creative partners
Grew affiliate community by 50% and channel following by 40% Lead diversity/inclusion initiative to increase BIPOC creator and talent partnerships by 40%
Develop and manage process for creative production, social content, and community management
Lead online brand presence with humor, creativity, and passion I’m a wellness, beauty, and lifestyle content
creator and storyteller with 4+ years of
experience. As a Gen-Z native, creating unique,
aesthetic, and culturally relevant content is my
bread and butter. Combining technical skill,
creative grit, and expert storytelling skills, I
create engaging content designed to spark
inspiration and conversation
creative storyteller
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