Client Services Product Marketing

Jeffrey F. Clarke ***** W **St Place Golden, CO **403

303-***-**** *********@*****.***

PROFESSIONAL SYNOPSIS

Expert in consumer intelligence and analytics with focused discipline in B2B SaaS Product Development/Mgmt., Product Marketing and Professional/Client Services.

Expert in CRM and ERP solutions, scaling, planning/executing mission-critical business initiatives to achieve profitability objectives.

Platforms used in multi-channel segmentation, distribution and analysis include Salesforce, Aprimo, Eloqua, Marketo, ExactTarget and Custom Proprietary CRM platforms.

Resourceful in the formulation of effective go-to-market strategies in product positioning relative to client ROI.

Achieving success in negotiating milestone transactions with partners and against more entrenched competition.

Extensive career experience in Marketing Communications with high prejudice toward creating a consistent and value-based product identity; employing cross-channel collateral and on-going message effectiveness measurement strategy.

Highly skilled in the delivery of cost/value proposition to prospective clients across all target company disciplines and factions.

Tactical expert in global operations, sales training, press interaction and high-tech industry tradeshows and conferences.

PROFESSIONAL CHRONOLOGY

Twin Mesas Construction

Owner – State of Colorado Licensed and Insured Contractor, Aug. 2001 – 2004, Jan 2017 - Present

Created a model for a profitable construction company including accounting, pricing, project requirements estimation and marketing.

Specializing in outdoor living, bidding projects, construction of decks, patios and water features

Created and maintained a website to showcase projects (twinmesas.com).

Supervised employees and sub-contractors.

Aristotle Institute Inc.

Principal Consultant, Jun. 2012 – Dec. 2016

Implementation of surgical procedure difficulty algorithms through an industry specific user interface and database.

Development of http://www.aristotleinstitute.com using Dreamweaver in conjunction with custom HTML5 and CSS3.

Director of Company initiatives including re-engagement of member surgeons, prospective pharmaceutical companies and medical professionals. Automated response-based email marketing using custom web forms and ExactTarget technology

Creating and providing technical documentation to members about surgical procedure difficulty and scoring methodology.

Business Associates Marketing Inc.

CEO/ Owner, Oct. 2007 – January 2017

Founder of BAM Consulting Inc. specializing in bringing full service multi-channel marketing to small retail businesses and non-profit organizations using various CRM and data management tools including Aprimo for content and distribution management and SQL Server for custom segmentation of client specific relational databases. Email marketing using SendGrid and ExactTarget, SEO, SEM and PPC deployment and remarketing using PushFire. Outsourced print advertising including direct mail, brochures, banners and custom multi-dimensional signs.

Developed long-term online and offline marketing strategy and website presence for Aristotle Institute Inc. a company supported by Children’s Hospital and University of Colorado Health Science Center.

Entiera Inc. / FICO

Vice President, Client Services/Technical Sales, Mar. 2010 – Feb. 2012

Re-engineered all aspects of Client Services including, implementation, technical support, training and account management. Tripled the size of the client services organization reporting to me.

Evaluation and use of Marketo, Eloqua, Aprimo and Salesforce for initial database segmentation, A/B Split testing, campaign management and ROI analysis.

On-boarding Entiera’s two most profitable clients representing over $11 million in revenue, growing overall revenue by 33%.

Strategically developed and maintained partner relationships in email and web analytics, resulting in a reduction in email CPM costs by 15%.

Devised a customized process to enable Customer Data Integration which led to a 50% reduction time for client implementations.

Partnered with Engineering to produce requirements documents for the development of Entiera’s multi-channel SaaS campaign management and CRM product offerings including incorporation of ExactTarget technology.

Clients/Partners; Oakley, Global Voyages Group, University of Minnesota, Gulf States Toyota, LG Electronics, True Value, Exact Target, Carlson.

DoubleClick / Epsilon / ADS (Jan. 2004 – Sept.2007)

Account Director, Strategic Accounts, Jan. 2007 – Sept. 2007

Responsible for the coordination of multi channel marketing campaigns including email marketing, web based analytics, direct mail and in-store contact data. In charge of over 40 strategic email and on-line marketing accounts.

Accountable for identifying and executing client up-sell opportunities including custom projects relating to viral marketing, custom preference centers, data validation, list cleansing and other client specific projects.

Management of the Account Executive team for all strategic accounts ensuring timely resolution to issues and or problems relating to the execution of email marketing campaigns.

Clients/Partners; EA Sports, Lumber Liquidators, Best Buy, Borders Group, Disney Corporation, Carnival Cruise Lines.

UnityMail Business Unit Manager, Apr. 2005 – Jan. 2007

Responsible for all aspects of the UnityMail software business including pricing, product enhancements, customer support and customer relations for over 150 clients worldwide.

Revitalized and expanded a stagnant support function leading to 97% customer satisfaction score.

Initiated broad-based marketing plans for North America, EMEA and APEC.

Keynote speaker at the UnityMail user conferences in San Francisco and New York, resulting in business unit revenue.

Developed and launched UnityMail 6.0 by coordinating with Engineering, QA, beta testing and general release.

Clients/Partners; Cisco Systems, Black and Decker, Blockbuster LLC, US Airways, Proctor and Gamble, Comcast

Project Manager, Global Training, Jan. 2004 – Apr. 2005

Developed new training plan and materials for campaign management and website analytical tools, delivered and marketed more than 250 live and web-based internal and external client training sessions. Achieved customer satisfaction rating above 95%.

Integrally involved in sales process in order to provide product training specifically tailored to client needs.

Managed cross-functional teams for product enhancement, documentation storage and best practices projects related to customer satisfaction.

Managed pre- and post-training functions needs assessment, registration, training confirmations, program debriefing, and client follow-up. Decreased support calls by 60% as a result of clients’ improved product knowledge.

Clients/Partners; Continental Airlines, Harvard University, Folksom (Sweden).

Message Media, Inc.

Senior Product Manager/Director Product Management, Sept. 2000 – Sept. 2001

Director of Product Management. Responsible for the management of two other Product Managers and all related products and corresponding release schedules.

Established vision, roadmap and specifications for new product development methodology in conjunction with Engineering. Effort led to significant reduction in time to market.

Oversaw the complete development and project process of the newest database centric and channel independent CRM product that logged over 1000 development person/hours by time of completion. Product was forecasted to launch with 17% to 20% adoption rate.

Accountable for the product definition, pricing, market placement and positioning for six Message Media products and services including all e-mail and database marketing product offerings.

Produced competitive analysis and strategic direction for new product development including ROI, profitability and competitive advantage.

ROI Direct.com

Senior Product Manager, eMarketing, Oct. 1999 – Aug. 2000

Envisioned and developed campaign management application for use in an internet-based ASP business model. This product was projected to achieve a 70% margin in the eMarketing service offering.

Performed sales and marketing presentations to help the sales force close 10 deals in Q2 valued at approximately 1.7 million dollars.

Oversaw ROI Direct’s flagship e-mail marketing services. These services were deployed to over half of the customer base.

Rejuvenated ROI Direct’s eCustomer Relationship Management (eCRM) strategy and integration specifications for eCommerce applications providing improved product positioning for the target market.

Provided key strategic direction for Senior Management and the Marketing Communications group.

StorageTek

Senior Product Manager, Aug. 1999 – Oct. 1999

Envisioned and developed the initial concept of new sales and marketing initiatives centered on the Document Management and Professional Services StorageTek offerings.

Successfully deployed a new Professional Service offering replacing Kodak optical storage with STK Tape.

Sybase (formerly New Era of Networks, Inc. NEON)

Product Manager, Aug. 1998 – Aug. 1999

Directly responsible for 65% of NEON’s revenue as Product Manager for NEON’s flagship product, MQSeries Integrator.

Strategically developed and maintained a key strategic relationship with IBM, NEON’s partner in Enterprise Application Integration.

Implemented new marketing and sales strategic initiatives, in conjunction with Sales and Senior Management to reduce redundancy and streamline the process.

Designed new transaction-based pricing models that created a competitive advantage in EAI.

Represented NEON by initiating, creating and presenting Y2K and XML presentations at various tradeshows, seminars and key IBM conferences, in front of as many as 150 conference attendees.

Defined product requirements for both IBM’s MQSeries and NEON’s Rules and Formatter products including integration requirements for ERP systems such as SAP and PeopleSoft.

Developed and cultivated new business partners that entailed creating business agreements and advising the NEON legal department on development contracts and support and maintenance agreements.

NuEdge Systems/Customer Insight Company/CIC. (Oct. 1996 – Aug. 1998)

Product Manager, Oct. 1997 – Aug. 1998

Led special projects and custom development tasks of several $MM dollar accounts with companies such as AT&T Wireless, AmSouth Bank, Cox Communications, Telus Mobility and Music Marketing Network among others.

Envisioned, developed and programmed the prototype of Campaign Manager, a direct marketing stand-alone software product. Used Visual Basic as the system design tool.

Developed initial concept of enhancements and new products being added to the suite of database marketing products.

Conducted product research and product definition for general use of custom Web interfaces combined with an Internet enabled system architecture accessing marketing databases in an SMP environment.

Created and presented original paper at Customer Insight Company’s User conferences which included over 200 attendees.

Product Analyst, Oct. 1996 – Oct. 1997

Created and wrote definition of product requirements and prototype design of new products and enhancements.

Provided project management of all aspects of the development of CIC’s database marketing products.

Supervised acceptance testing.

Provided internal and external demonstrations and training relating to new CIC modules, third party interfaces and CIC proprietary products.

Education & Implementation Team Member, Sept. 1995 – Oct. 1996

Performed on-site client training and created project management and product implementation strategies for large customer accounts.

Facilitated solution of clients’ database design and coordinated training resources and materials.

EDUCATION

University of Colorado at Denver, Bachelor of Science—Political Science/Pre-Law.

Certifications

Coach, US Lacrosse U13 certified

Chef, Cook Street Culinary School

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