Marketing Manager

Abby Krug

Royal Oak, MI ***** 252-***-**** ************@*****.*** www.linkedin.com/in/abby-krug

A highly experienced and dedicated Marketing Leader with a comprehensive background in developing and executing strategic marketing plans that enhance brand awareness and increase revenue. Leverage expertise in analyzing market trends, overseeing advertising campaigns, and steering cross-functional teams to achieve sales objectives.

CORE COMPETENCIES

Event Planning Retail Marketing Experiential Marketing Project Management Communication Adaptability Content Creation Creative Thinking Culture Development Budgeting

Customer Service MS Office Experiential Marketing Leadership Problem Solving

Strategize Business Plans Retail Marketing Management Market Trends

PROFESSIONAL EXPERIENCE

Moosejaw Mountaineering, Madison Heights, MI 08/2014 – 10/2023

Retail & Marketing Operations Specialist, (04/2022-10/2023)

●Increased revenue and traffic to 14 retail locations by facilitating 200+ events in one year

●Streamlined the event production process using project management software

●Established regular communications with 10+ member retail management team resulting in the formation of an individual community engagement strategy for each manager

●Maintained $500k+ annual budget and reported on KPIs quarterly

●Built a comprehensive marketing plan for new store openings including advertising, vendors, non profits, activities, and giveaways

●Planned two new store openings with 50+ person line at grand opening and higher than average initial sales

●Created and managed calendar of events for the company

●Increased co-op funding from brands by offering creative experiential marketing events with face to face interaction with customers

Web Content Assistant, (06/2021-04/2022)

●Maintained product detail pages for 100+ gear and footwear brands

●Formatted descriptions and images using HTML and Photoshop

●Kept incomplete listings and missing images to the lowest number in the department in order to bolster the online customer experience

●Consistently met publication deadlines to facilitate online sales

Senior General Manager, (08/2014-08/2020)

●Directly managed two brick and mortar stores including 20+ team members, $2.75M+ total revenue and the flagship retail location

●Promoted to Senior General Manager after three years of consistently high sales and customer service experiences as General Manager

●Expanded the business into two specialty outdoor categories gaining new customers and cementing existing ones by offering new services and expertise

●Spearheaded community engagement leading to more than 30+ unique on site events and numerous off site partnerships

●Developed business strategy to guide operations and increased community engagement, more satisfied customers, and greater market share

●Led training sessions at biannual management retreats

EDUCATION

Bachelor of Arts (BA), Sociology – University of North Carolina Asheville, Asheville, NC

Concentration in Cultural Anthropology. GPA 3.7/4.0. Graduated with departmental distinction.

TRAINING/CERTIFICATIONS

Professional Mentoring Program: A cross industry DEI-informed mentoring initiative to

influence, lead, and advance in an increasingly diverse workplace - Camber Outdoors

Social Media Marketing: Strategy and Optimization - Linkedin

Business Fundamentals - edx

Contact this candidate