SREEPARNA SEN BUSINESS ANALYST

669-***-**** ● ad2bgi@r.postjobfree.com ● Fremont, CA 94555

Analyst with a passion for translating market trends into impactful strategies. Proficient in analyzing consumer behavior and campaign performance to drive effective marketing initiatives. Eager to contribute innovative ideas and data-driven insights to optimize marketing efforts and achieve business objectives. EXPERIENCE

Deputy Manager of Marketing HDFC Bank, Bangalore

APR '19 - AUG '21

Increased sales performance by 5% in Q1 to Q3 by analyzing data to understand consumer behavior on banking products

●

● Met all the sales target and over achieved by 120%-130% before Q2 Coordinated and partner with marketing team and product team to deliver business insight and sales opportunities

●

Managed customer portfolio of 500 customers . Analyzed their investment pattern, financial needs and expenditure pattern. Suggested financial products to meet their financial goal and bank's target.

●

● Generated sales lead by acquiring new customers 10-15 on average each month by reference and online leads Developed reports and visualization dashboards in Tableau and Excel (Pivot table)to create an analytics roadmap to support sales and marketing goals.

●

● Generate historical data and ROI reports to assist in decision-making

● Propose and implement internal business performance improvements to enhance efficiency and profitability Internship Student Schneider Electric India, Bangalore FEB '18 - MAY '18

● Research on employee well-being & engagement based on questionnaire Worked on industrial analysis which included market research, competitive analysis, EIC Analysis, Porter's 5 force Model, SWOT, PESTLE Analysis,

●

Competitive analysis for products like Varset C, Active Harmonic Filter with similar products in market (Abb, Honeywell Automation, Siemens Building Technology)

●

● Been part of conducting recruitment, selection, introductory program, post requirement training process. EDUCATION

Purdue University

MAY '22

Completed coursework towards Post Graduate Program in Business Analysis, Business Analysis with Advanced Excel, Certified Business Analysis Professional (CBAP), Scrum Master Certified (SMC), Tableau Desktop Certified Professional

ICFAI Business School, Bangalore

FEB '19

Completed coursework towards Master of Business Administration (M.B.A.) in Marketing,Business Analysis, Finance

West Bengal University of Technology, Kolkata,India AUG '16

Completed coursework towards BTech in Electrical Engineering SKILLS

Excel Tableau SQL Market Research Problem Solving JIRA Surveys and Market Research Customer Behavior Sales Forcasting Microsoft Office Presentation Customer Relationship Management Market Analysis Project Management Market Trend Analysis Quarterly Forecasting Services Sales Developing Targeted Leads New Business Opportunities Competitive Analysis Client Meetings Business Development Agile Methodology Scrum HOBBIES AND INTERESTS

Painting, Cooking, Travel

PERSONAL PROFILE

Sreeparna Sen, ANALYST

PROFESSIONAL SUMMARY

Dedicated business analyst with excellent data-driven analytical and problem-solving skills. Seeking to leverage my expertise in strategic planning, market analysis, and cross-functional collaboration to help growth of organization while i strive in my career

LANGUAGES

English

Fluent

Hindi

Fluent

Bengali

Fluent

CERTIFICATIONS

Certified business analyst professional(CBAP) Scrum master certified Tableau desktop certified professional Business analysis with advanced excel

Contact this candidate