LARA MACIA

*** *********** ****, *****, ** ***** 570-***-****)

ad2aeg@r.postjobfree.com, www.linkedin.com/in/lara-macia-7a73b025/

PROFESSIONAL EXPERIENCE

Randstad Professionals US Remote 04/2022 – 10/2022

Customer Insights Manager (Contractor assignment: Walmart Connect)

•Led in the planning, design, and execution of custom research studies for both internal and external clients, with a specific focus on the CPG industry within the retail space.

•Consulted with clients to ensure research was designed to answer specific business objectives and/or key questions to help inform their business strategies moving forward.

•Analyzed and interpreted data, including key findings and recommendations, to ensure the results spoke to the client’s original goals of the research.

•Presented research findings internally and externally at key meetings.

MetrixLab Remote 09/2021 – 4/2022

Senior Research Manager

•Led in the execution of various advertising effectiveness research, specifically cross-platform measurements utilizing both digital tagging and Opportunity to See methodologies to measure the impact of ad exposure on key brand metrics.

•Consulted with clients and sales teams to ensure research was designed to answer specific business/campaign objectives.

•Analyzed and interpreted data to ensure the results were laid out in an easy-to-understand story.

•Presented research findings internally and externally at key client meetings.

Nielsen Remote 02/2014 – 09/2021

Research Manager (previously: Research Executive, Sr. Research Analyst)

•Led in the planning, development, client facing, and execution of various advertising effectiveness research, including digital campaign measurement (utilizing a tagging methodology), cross-platform measurements and sponsorships utilizing an Opportunity to See design, forced exposure methodologies to test ad formats and branded content to measure the impact of exposure on key brand metrics.

•Consulted with clients and account teams to ensure research was designed to help address specific business/campaign objectives, needs, and preferences.

•Managed multiple projects simultaneously, prioritizing work to ensure quality and timeliness.

•Prepared client-ready deliverables and presented research findings and/or industry specific insights internally and at various key client meetings.

•Overall responsibility for managing multiple vendor relationships and providing recommendations on partner selection (e.g., sampling, programming, etc.).

Harris Interactive Princeton, NJ & Remote (Harris Interactive was acquired by Nielsen) 12/2010 – 02/2014

Research Manager (previously: Sr. Project Researcher)

•Managed the planning, development, client servicing, and execution of custom ad hoc primary research, including tracking programs within both the Financial Services and Technology, Media, Telecom industries.

•Led questionnaire development, design of sample and data analysis plans, and all reporting.

•Wrote actionable research findings that were presented to senior leaders.

•Overall responsibility for all budget and quality issues related to a project.

•Oversaw both domestic and global research among business and consumer audiences.

Meyers Research Center New York, NY 7/2005 – 6/2008

Project Manager – Client Services

•Focus on in-person POS research in the retail environment as well as at quick-serve restaurants and other sales outlets.

•Managed all phases of a study: questionnaire design (including pre-coding), interviewer guides, analysis, and reporting.

•Communicated with internal and external personnel to ensure projects were carried out and deadlines were met through appropriate planning and quality control.

•Developed tab specs, banner specs, checked crosstabs, approved code frames, and selected points to create reports.

•Managed outside vendors (coding, key punch, and data processing).

•Oversaw production and fielding of projects including scheduling, field materials, briefings, etc.

Horowitz Associates Larchmont, NY 11/2002 – 5/2003 (Intern), 5/2003 – 3/2005

Research Assistant

•Assisted the Research Director in managing all aspects of custom and syndicated quantitative research projects within the Media, Technology, Telecom industry.

•Checked data, created graphs and charts using Microsoft PowerPoint and Excel for reports and presentations.

Education: Iona College, New Rochelle, NY; BA in Sociology and BA Criminal Justice 2003

Software Skills: Proficient in Decipher and Microsoft Office including Word, PowerPoint, Excel, and Outlook; Working knowledge of SPSS and the Google Suite of products

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