Caiden A. Carlson

Commerce Township, MI • 248-***-**** • ad259t@r.postjobfree.com • www.linkedin.com/in/carlsoncaiden26 OBJECTIVE

Seeking to obtain a marketing and sales internship in the Nashville area that will leverage my strong data analytical skills, fast adaptability to situations, relationship management skills, proven leadership, urge for creativity, enthusiasm, and outstanding attention to detail to support the company’s business growth and customer loyalty EDUCATION

Michigan State University, Broad College of Business, East Lansing, MI Bachelor of Arts, Marketing GPA: 3.92/4.00 December 2025 Minor in Entrepreneurship and Innovation

EXPERIENCE

Athletic Department, Michigan State University, East Lansing, MI Marketing and Fan Engagement Intern August 2023

• Perform pre-game, in-game, and post-game fan engagement activities and sponsorship activations

• Assist in the execution of marketing plans and game day scripts

• Work special events, including community outreach initiatives, championship events, and special programs

• Partner with Playfly Sports Properties in expanding relationships with MSU corporate partners Oakland Thrive, Pontiac, MI

Economic Development and Marketing Intern May - August 2023

• Created “Business of the Week” campaign to highlight local businesses on digital media to help increase sales; conducted interviews, captured video, and wrote content for nearly 600 followers on Instagram and Facebook

• Developed marketing approach to help connect local business owners to ‘B2B’ consulting services

• Analyzed customer data using PlacerAI for ~50 local businesses and developed recommendations for maximizing sales opportunities based on highest area foot traffic, location intelligence, and customer trend

• Researched and uploaded 12,000 users’ personal data to easily send emails and do email marketing for the company

• Assist in planning industry and professional development events for groups as large as 150; identified service providers, negotiated vendor agreements, managed event set up, and created marketing and promotional materials ACME Party Works, Novi, MI June - August 2022

Associate, Events and Customer Service

• Assisted customers with party rental planning, event set up, and supporting an exceptional onsite guest experience

• Instructed customers on proper use and safety of equipment and games and demonstrated proper operation

• Improved customer pick-up process and satisfaction by implementing new and innovative system for order pick-up

• Organized warehouse to enable team of 15 to more easily and quickly access party rental items for deliveries; improved inventory management efficiency and speed of customer service

• Assisted customers in creating an outstanding guest experience at parties by managing and operating various entertainment activities and games

DECA, Lakeland High School, Novi, MI Fall 2018 – Spring 2022 Club Member

• Led team presentations highlighting new business start-up plans to creatively promote and market new products, including shoe inserts for Alzheimer’s patients, food scanner and recipe generator, and job shadow app for students

• Prepared product presentations and developed prototypes to demonstrate innovation and business ideas

• Awarded state finalist twice for creativity; selected to represent state of Michigan at the national leadership conference

ADDITIONAL INFORMATION

Delta Sigma Pi Business Fraternity, Michigan State University Spring 2023 – Present Michigan State University Marketing Association, Member Fall 2022 – Present Michigan State University Athletics: Izzone and The Deep End student cheering sections Fall 2022 – Present MSU DECA, Member Fall 2022 – Spring 2023

Three-sport athlete and captain (Tennis, Golf, Basketball); 10 varsity letters; All-State in tennis Sept. 2018 – May 2022 MHSAA 2022 Scholar-Athlete of the Year finalist

Collect sports memorabilia, such as sports cards, game-used baseballs, and professional jerseys

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