HANYUE SONG ad22zy@r.postjobfree.com

hysong.me

408-***-****

Education

Coursera Google UX Design

User Experience Design Certificate

Pratt Institute

MFA in Communications Design

Danish Institute for Study Abroad

Summer Exchange Programe:

Graphic Design Studio

Shanghai Ocean University

Bachelor of Economics

Fudan University

Minor in Journalism

Skills

UX Design

User Research · User Interview ·

Persona · Competitive Analysis ·

User Flow · Journey Mapping ·

Information Architecture · Wireframing ·

Prototyping · Mockup · Usability Testing

Visual Design

Graphic Design · Typography · Layout ·

Grid System · Color Theory · Brand

Identity · Data Visualization · Illustration ·

Motion Graphic · Vedio Editing

Coding

HTML · Java Script

Tools

Figma · FigJam · Sketch · Adobe XD ·

Illustrator · Photoshop · InDesign ·

Premiere · After Effects · Processing ·

P5js · C4D · Canva · Keynote ·

Microsoft Office

Awards

2023 Winner - DNA Paris Design Awards

2023 Silver Award - Graphis Poster 2024

2023 A' Design Award in Toys, Games

and Hobby Products Design

2023 Exhibition SUPERNATURAL

2023 Gold Winner - Indigo Design

Award in Book Design

2023 Bronze Winner - Indigo Design

Award in Integrated Graphic Design

2022 Gold Winner - IDA Design Award

2022 Merit Award - Communication

Exhibition for Asia-Pacific Visual Arts

Product Designer Orby AI

Created an MVP for a SaaS-based Process Automation Dashboard, enhancing document handling efficiency by 30% for mid to large enterprises Improved financial team workflows via metric visualization and analysis, cutting document processing time from 60 to 5 minutes

Refined wireframes and mockups with project managers and engineers, achieving stakeholder approval

Designed a user-centric solution, resulting in a successful beta launch and securing $4.5 million in seed funding, elevating user trust Freelance Jan 2023 - Apr 2023

Visual Designer Shein

Designed innovative patterns for fashion products in line with trends and collaborated with the product and marketing teams, resulting in several designs ranking in the top 5 bestsellers

Freelance Jan 2023 - Present

Product Designer Verze

Designed the information architecture, user flows, wireframes, and prototypes for a pioneering social networking app focused on Metaverse interactions in club and work environments, along with a website for the initial release of the main product

Freelance Sep 2022 - May 2023

Work Experience

Product Designer YabeiBuy

Delivered an end-to-end MVP for an online grocery app, optimizing functionality and aesthetics for a seamless experience

Collaborated in an agile environment with stakeholders and engineers to successfully create functional high-fidelity prototypes Developed brand guidelines and contributed significantly to the visual design, including logo, color themes, marketing posters, and component designs Freelance Dec 2023 - Present

Visual Designer Hope Horizon EPA

Redesigned the website for better accessibility, successfully achieving a 73% increase in web traffica

Developed wireframes and prototypes for essential and special event pages, improving user navigation and engagement

Created digital and printed visuals for key events, including the 2023 gala attended by over 300 guests and the 40th anniversary celebration in 2024 Volunteer Jun 2022 - Present

Visual Designer West Bund Museum

Created digital and printed visuals for West Bund Museum and "Centre Pompidou West Bund Museum Project", including support for Kering's Women In Motion initiative at West Bund

Planned and designed visuals for art education activities for both adults and kids Received multiple awards for design excellence

Full-time May 2021 - Jun 2022

2023

2017 - 2019

2018

2013 - 2017

2014 - 2016

Graphic Designer Earthasia Design Group

Developed the company's branding and marketing collateral, covering everything from business cards and posters to digital assets like email templates and social media graphics, ensuring brand consistency across all platforms Tailored designs to suit the theme or purpose of different events, such as workshops, conferences, or holiday celebrations

Full-time Oct 2020 - May 2021

Graphic Designer Jakob Jakob

Contributed to branding and marketing collateral for clients in the luxury real estate market and beyond

Assisted in designing and directing VI systems for all aspects of clients’ brands, including logo, advertisement, web, signage, and print design Full-time Dec 2019 - Mar 2020

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