Fatimah Mustapha

ad1y3p@r.postjobfree.com • LinkedIn • Portfolio • Ontario, Canada • +1-226-***-****) WORK EXPERIENCE

Desrio (Now MajorGen) Dec 2022 - Sept 2023

Senior Product Designer Ontario, Ca

Conducted extensive market research and competitor analysis to guide product strategy for a new SaaS platform.

Led user research including interviews, usability testing, and beta testing. Uncovered key insights

that informed product requirements and experience optimization.

Drove design iterations through rapid prototyping and usability studies. Implemented changes based on user feedback, improving satisfaction by 25%.

Launched innovative features that increased engagement by 20% and reduced churn by 10%, validating product-market fit.

Bookings Africa Jan 2021 - July 2021

User experience Designer Lagos, Nigeria

Implemented a responsive LMS, increasing average session duration by 5X and completion rate by 75%.

Led usability testing and gathered feedback through surveys and interviews. Iterated designs based

on insights, enhancing user satisfaction and engagement.

A high completion rate was also seen on the site, with 75% completing their courses

Established a scalable design system that improved consistency across platforms by 45%. Eze Wholesale July 2019 - Dec 2020

Product Designer San Francisco, CA

Incorporated user-centered design methodology through research, personas, and journey mapping. Enhanced understanding of pain points and guided designs.

Identified and resolved checkout process issues through research and testing. Reduced cart abandonment rate by 30%.

Optimized search and product listings based on data analysis. Cut bounce rate by 25% and improved product discoverability.

ProVisio Dec 2017 - June 2019

Product Designer Ontario, Ca

Partnered with finance experts to design interfaces and experiences for financial platforms.

Simplified complex data through intuitive visual designs.

Created effective dashboards, charts, and data visualizations that enhanced decision-making

Developed wireframes and interactive prototypes to validate design concepts and gather feedback from stakeholders and end-users.

EDUCATION

University for the Creative Arts

Oct 2021- Nov 2022

Master of Art, Design and Visual Communications,

London, UK

University of Ilorin, Nigeria

Sep 2012- December 2016

Bachelor of Science degree

Nigeria

SKILLS

User experience design (UX); User interface design (UI); Rapid Prototyping; Wireframing; Design Thinking; Usability testing; User research; Interaction design; Focus group; Journey mapping; Personas; Wireframing; User-centered design; Information Architecture; Motion Design; A/B multivariate testing; Storyboard; Agile and Lean Development Methodologies; HTML/CSS (basic knowledge); Responsive web design (HTML/CSS, WCAG 2.0); Cross-functional collaboration; Storyboarding; Journey mapping; Value proposition design; Technical documentation; Defining MVP feature sets; Analytics and optimization; stakeholder interviews; Data analysis and synthesis; Ideation and brainstorming; Mobile Application Design; Web Design; Value proposition design; Focus groups; Design systems;

TOOLS

Figma; Adobe Creative Suite; Sketch; Notion; Jira; Invision studio; Framer; Zeplin; Google Suite; Slack; Adobe XD, PostHog;, Useberry;

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