Robert (Bob) Berman
** ****** ***** · Deer Park, New York 11729
Phone: 631-***-**** · Cell: 516-***-**** · Fax: 631-***-**** · E-mail: ******@***.***
Profession: Sales Representative
Profile: Successful performance in consultative sales and building business relationships Strong expertise and contacts in the active sportswear field Highly effective skills in evaluating, organizing, and communicating
Leadership ability with a high capacity to influence, persuade, and negotiate effectively Well developed interpersonal skills and entrepreneurial spirit Proven ability to establish, achieve, and surpass sales goals
Highly motivated
Employment: Sales Representative
Tail, Inc.– New York, NY (`75 to Present)
Polo Ralph Lauren – New York, NY (`90 to Present)
Belfe-Postcard Skiwear – New York, NY (`90 to `97)
Colmar Skiwear – New York, NY (`77 to `90)
Effort, achievement, and recognition characterize the above sales history, which includes, but is not limited to, the following:
Successfully prospecting, educating, selling, and servicing accounts in highly competitive markets at each of the above affiliations – emphasizing tennis, golf, and skiing apparel primarily throughout the NY, NJ, and entire East Coast territory…
Maintaining and/or increasing sales year-after-year in each situation…
Receiving documented commendations citing “Sales Excellence” from Tail, a leading manufacturer of ladies and men’s active sportswear…
Instrumental in developing business from a zero base at Tail, Belfe-Postcard, and Colmar…
Generating up to $2 million in annual sales volume at Tail…
Attaining numerous seasons of $1 million sales for Tail, Belfe-Postcard, and Colmar…
Quadrupling sales in the Polo tennis apparel line in a five-year period…
Increasing sales in Belfe-Postcard by 250% …
Conducting sales to a wide range of B2B (retail) clientele at each affiliation…
Rapidly penetrating markets – opening new and expanding existing accounts – establishing business with such major organizations as Federated – Bloomingdale’s, Saks, Paragon Sporting Goods, Mason’s Tennis Shop, and many other fine specialty shops and country clubs…
Building long-term relationships – cultivating and maintaining contacts with a strong following; precisely evaluating customer requirements; generating excellent relations to produce new and repeat business…
Effectively translating sales information to appeal to both the layman and sophisticated professional…
Keeping pace with market trends, conditions, and the competition for maximum sales results…
Creating and implementing innovations to new and existing sales/marketing strategies that improve business – directly contributing to product development…
Successfully orchestrating tradeshows/product promotional events; introducing new concepts and product lines; quickly eclipsing sales challenges...
Maintaining productive lines of communication with superiors...
Working well independently and as part of a team…
Consistently ensuring the most productive and highest quality solutions to sales needs…
Affiliations: Eastern Ski Reps Association
Founding Member of the Metro Tennis & Active Wear Association
Relevant Attributes: ® Flexibility to “wear-several-hats” ® Confidence to take charge ® Skill to rapidly adapt to changing markets and conditions ® Education includes college studies
References Upon Request