949-***-****

Phone

ad1snd@r.postjobfree.com

Email

Contact

Education

Bachelors in Hospitality Management

Art Institute of California - Orange County

2017

Experience

Senior Trade Development & Operations Manager

DEC 2021 - DEC 2022

Dos Hombres Mezcal

Remote, USA

-Direct report to the COO, CSO, & CEO, with key functions that include; Employee Onboarding, Employee Training, Product Development, Sales Enablement, POS development, Program Management, Sales Reporting, Brand Partnerships, Advertising, & Sales Operations Management.

-Recruited & interviewing for both entry-level & senior sales roles.

-Managed the end-to-end product development lifecycle of new product launch initiatives.

-Managed supplier relationship, weekly conversations, & email follow-ups

-Managed E-commerce brand sponsorship/partnership campaign advertising programs and developed brand pages across multiple leading e-channels increasing engagement by 83%

-Sourced & designed all POS (swag) materials needed for company & accounts (nation-

wide), as well as coordinate distribution across USA.

-Lead admin on all sales reporting software & training.

-Led bi-weekly meetings with Regional VP’s to discuss budgeting & KPI goal progress; then reporting outcomes to COO & CSO.

-Built company processes & guidelines, while ensuring each employee meets legal &

brand requirements for interactions with accounts across all channels - eliminating 25

hours a week in admin time + providing leadership real-time analytics to pivot as needed.

California State Sales Manager

OCT 2020 - DEC 2021

Dos Hombres Mezcal

Los Angeles, CA

-Managed entire California market. Oversaw multiple Market Managers & a state-wide

distribution company.

-Executed omni-channel sales initiatives, built strong relationships with 100+ sales managers & reps, & organized events of various sizes.

-Notable clients included BeachLife Music Festival, ESPN, Aramark Events, Delta Airlines,

Four Seasons, & American Airlines.

-My contributions drove sales up 112% and achieved remarkable event outcomes,

enhancing business growth and brand success.

-I was quickly promoted to new role to

streamline my success as CA State Manager into a company-wide brand program.

Key Account Specialist, Craft Spirits Portfolio

OCT 2018 - OCT 2020

Southern Glazers Wine & Spirits Distribution Newport Beach, CA

-Recognized for having a strong ability to capture and nourish account relationships with even the most difficult buyers.

-Drove brand success by demonstrating leadership in selling against trade channels &

supporting the efforts of sales reps, district managers, & supplier key account specialists.

-Identified market trends & developments in product categories, geographic regions, &

target demographics, in order to maintain being on the forefront when compared to the

competition.

Territory Manager, National Grocery Chains

JUL 2017 - OCT 2018

Southern Glazers Wine & Spirits Distribution Newport Beach, CA

-A certified trainer for the company to support new hires, by being a mentor for newly

recruited employees.

-Recognized for being a top sales rep for multiple supplier portfolios, as well as exceeding monthly & quarterly quotas in my assigned territory.

-Managed and established relationships with key buyers at over 30 accounts, managed 3

different territories, & assisted in 4 grand openings.

Contact this candidate