Experience

Alleyoop Beauty, Senior Content Strategist 11.2022 — 5.2023

• Managed all copy: website, packaging, social, direct response, funnels, emails, SMS, Amazon assets, creative testing & product launches

• Planned content for 6-month marketing calendar & rebrand project Kendo Brands (LVMH), Senior Manager of Digital Copy 11.2021 — 11.2022 Senior Copywriter (Contract) 7.2020 — 11.2021

• Launched FentySkin.com; named shades & hero products; created assets

• Managed digital copywriters for each brand: Fenty Beauty, Fenty Skin, KVD Beauty, Ole Henriksen Skincare, BITE & Lip Lab

• Directed mobile-first website redesigns; developed brand voice & style guides; partnered with regulatory & legal teams

Digital Content Strategist, R+F Skincare (Contract) 1.2020 — 12.2021

• Led content audit, testing & UX copy for rebrand & Shopify migration

• Teamed with regulatory, designers, engineers & marketing to develop new client experiences & funnels; developed product launches Akira International, Senior Beauty Copywriter 1.2018 — 3.2020

• Built website & content for Shopify website launch; planned & executed the marketing calendar; managed all digital copy, affiliates & press Google, Fashion Content Writer (Contract) 6.2017 — 1.2018

• Wrote UX copy for styling & shopping app “Tailor”

• Consulted on content ideas & prompts for personal styling AI chat feature Charlotte Russe, Lead Copywriter & Trend Forecaster 10.2015 — 6.2017 Copywriter 5.2015 — 10.2015

• Managed junior copywriters; created & enforced style guide; oversaw SEO; attended trend forecasting meetings with buyers to report on trends

• Directed launches for beauty brand acquisition & new plus-size collection The Real Real, Lead Copywriter 12.2013 — 2.2015

Digital Copywriter 8.2013 — 12.2013

• Trained new hires on designer collections, authenticating, product pricing

& SEO descriptions

• Selected pieces to feature in style inspiration emails, ads & press assets Jill Kent

Copywriting & Editorial

Portfolio

jillkent.wordpress.com

LinkedIn

linkedin.com/in/jill-k

Contact

ad1riy@r.postjobfree.com

+1-408-***-****

Education

Bachelor of Science

San Francisco State University

California, USA

Apparel Design

Minor

American Business School

Paris, FR

Brand Marketing

Applications

A/B Testing

App Building

Box

Excel

Figma

Google Ads/Analytics

Gorgias

InDesign

Illustrator

Klayvio

Lightroom

Monday

Moz

Mailchimp

Microsoft Office

Notion

Outlook

Photoshop

Replo

Salesforce

Shopify

Slack

Wordpress

Workfront

Zeplin

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