Creative Director (Content, Copy)

Peter de Saint Phalle

Portfolio: www.peterdsp.com

Creative Director

LinkedIn: https://www.linkedin.com/in/peterdesaintphalle/ Email: *****.*************@*****.***

Phone: 914-***-****

New York, NY

About:

With over a decade of experience in both traditional and experiential agency roles, I've directed creative activations for industry giants like IKEA, Google, Vitaminwater, SLACK, Indeed and IBM.

I am focused on creating compelling, narrative-driven experiences that strengthen brand identity, build diverse audiences and drive real business results.

I am passionate about mentoring emerging talent, exploring emerging trends and using data-driven approaches to strategically inform my creative decisions.

Schoolyard Social May 2023 - Present Creative Director (Contract)

● Spearhead brand creation and the development of a groundbreaking startup technology platform for local sponsored events and competitions

● Lead the development of tech platform promotion, brand voice, user journey, and website content

● Direct branded content and marketing strategies, including forging partnerships and executing cross-platform campaigns

● Ensure unwavering brand consistency and maintaining top-tier quality across various channels to effectively engage users

● Employ SEO best practices to enhance discoverability and elevate search engine ranking

George P. Johnson 2018–2023 Creative Director

● Clients: Indeed.com, Workday, Acura, Cisco, Slack, IBM, Google, Mazda, Honda

● RFP Wins: Alibaba.com, A. Lange & Sohne Timepieces

● Media: Experiential Media, Digital Content, Branded Content, Augmented Reality, Long Form, Physical Activations, 360 Conferences, Print, OOH, Social Media Content, Scripting, Brand Books, B2B Content, Game Design, Gaming Narratives, Movement-Based Branding, RFP Presentations

Ogilvy & Mather 2014–2018 Senior Creative, Writer

● Clients: IKEA, IBM, S. Pellegrino, Tiffany & Co., Southwest Airlines, Vitaminwater

● RFP Wins: Avid Hotels, Ensure Nutrition Shakes

● Media: Radio, Film, Out of Home, Print, Interactive Physical Activation, Third Party Partnerships, Animated Films, Web Design, Microsite, RFP Presentations

Easton Porter Group 2013–2014 Marketing Director

● Brands/Properties: Pippin Hill Farm & Vineyards, Zero George Street Boutique Hotel and Red Pump Kitchen PBS NEWSHOUR 2011–2012 Desk Assistant, Reporter

● Supported production efforts and contributed to editorial content MTV Networks 2010 Writer, Reporter

● Authored and pitched music news articles for publication on MTVNews.com The Oscar Wilde School of Creative Writing 2010–2011 M. Phil Creative Writing College of William and Mary 2005–2009 Bachelor of Arts, English

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