Bill Horton ad1nbe@r.postjobfree.com

** ******* **. 415-***-****

San Rafael, CA 94901

SUMMARY OF QUALIFICATIONS

Strengths:

Technical Assessment and Consultative Skills: Proven aptitude to prospect, identify/drill for needs, and identify up-sell opportunities. Extensive SaaS demo/selling experience.

Unified Communication History: Multi-channel sales outreach expert including Social and traditional outreach. Ability to penetrate C-Suite levels and develop opportunities.

Team Sales Management: Proven success in developing new territories and introducing new-to-the-market product lines. Staff management, training, oversight and budgeting.

Key Account Development and Management: Breadth of CRM expertise; Salesforce, PipeDrive, Act, ComScore, Scarborough. Consistently recognized for customer support skills, including both pre- and post-sales and customer product training.

Competitive Selling Skills: Consistent success in selling higher-end products and services to a broad range of business verticals. $200m in Sales and Sales Management revenues.

Bill Horton

Experience:

EyeOn Marketing llc Director of Sales 3/14- Current

Responsible for revenue development generated from digital marketing and development services.

Integrated cross-channel digital strategies across multiple customer touch points.

Utilized SEO, SMO, PPC as well as Content optimization tied to Analytics to create client-facing solutions.

Mobile Marketing Specialist Group Principal 1/09- 3/14

Co-founded a start-up mobile marketing company based on SMS and App delivery.

Consulted with clients to create Mobile Coupons, Geo-Search strategies and Optimization.

Developed comprehensive Mobile strategies designed to link existing media and advertising

KTRB Sports 860 Senior Account Executive 1/05- 8/09

Sold Oakland A’s Sponsorship, Stanford Football to Agencies and direct accounts.

Supported client marketing efforts through live remotes and on-air promotions.

Managed all operations including business development, plan execution, event coordination and fulfillment

Fox Television Sales Senior Account Executive 9/01- 9/04

Account Executive for Fox Network television advertising for 51 Fox Affiliates and 11 UPN affiliates

throughout U.S. Rep’d 9 of 10 top national markets.

Responsible for package sales of NFL, NHL and MLB across Network television and Digital platforms.

Managed 12m advertiser list annually, ad agency based.

Education:

Penn State University State College, PA

Course Sampling includes Marketing, Advertising, Finance, Accounting and Statistics.

Member: PSU Golf Team. Intern WPSU radio. Features Editor for Reporter Magazine.

Related skills:

Comprehensive sales training including CSS, CRM core competency.

Statistical analysis. Multi- media presentation skills. Excellent communication and prioritization abilities. Budget creation and analysis. Team leadership and individual goal achievement.

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