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Digital Adoption Marketing

Location:
Wesley Chapel, FL
Posted:
November 29, 2023

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Professional Summary

Skills

Work History

MICHAEL RADKE

Wesley Chapel, FL 33543 727-***-**** ad1kip@r.postjobfree.com WWW: Bold Profile Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Dedicated dental professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Sales

Relationship Building

Time Management

Salesforce & Hub Spot CRM Software

Microsoft Office

Project Management

I-Tero Scanner (certified)

3Shape Scanner

Medit Scanner

Prime scan

Problem-Solving

Closing Techniques

Self Starter

Team-Building Abilities

Strategic Vision

Prospecting Skills

May 2023 - Current

Phoenix, AZ

Senior Director of Digital Adoption

Dani Dental Studio

Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.

Fostered work culture of collaboration and inclusion to increase morale and reduce turnover. Drove strategic improvements to enhance operational and organizational efficiencies. Led development of business operation processes and policies. Formed strategic partnerships and connected with potential clients to drive business development. Led projects to boost sales productivity using change methodologies to increase sales revenue by 10% and sales productivity by 15%

Dec 2021 - Mar 2023

Tampa, FL

Director of Digital Innovation

DDS Lab

Collaborated with other departments to coordinate strategic marketing activities. Used both traditional and digital marketing strategies to diversify approaches and maximize campaign success.

Assessed projects against budgets and timelines, keeping team and assignments on task. Marketed products and services at trade shows and promotional events. Conducted research to determine ideal dentists for products and services. Collected and analyzed market research data for use in forecasting. Overseen and coordinated training activity in the field. Collected data to drive digital adoption among dentists. Conducted IOS training for trainer team.

Evaluated case flow and collected data inside lab. Prospected for new business using databases and other strategies to generate sales. Established new accounts and serviced existing accounts maintaining professional relationships. Educated dental personal on scanning procedures and digital adoption. Increased digital adoption among dentists to 100%. Monitored and analyzed market and competitor metrics to create digital marketing strategies. Jan 2018 - Dec 2021

Tampa, FL

Digital Adoption Specialist

DDS Lab

Organized and conducted intra oral scanner training for dentists. Developed and presented power point presentations for dental audiences. Visited dentists and troubleshooted digital dental cases. Analyzed 3D images and STL files with dentists.

Offered technical support for dentists and dental assistants. Participated in DSO events across the states.

Trained new employees becoming a field support technician. Worked with several software systems, CRS, Labtrac. Explained goals and expectations required of trainees. Trained dental clinics on I-Tero, 3Shape, Prime scan and Medit scanners. Jul 2016 - Dec 2017

Tampa, FL

Ortho Technicaian

DDS lab

Established and managed digital case flow in the ortho department. Fabricating ortho appliances from start to finish. Outgoing fabrication quality control.

Working with 3D printer start to finish.

Designed 3D models using 3 Shape, Netfabb Autodesk, Ortho analyzer and Mash mixer. Reviewing and evaluated STL files and prepared for fabrication and printing. Monitoring and downloading STL files from iTero, Care Stream and others. Making calls to doctors consulting about files quality and product design. Responsible for audit in the ortho lab.

Business Owner Jan 2000 - Jun 2016

Education

Certifications

Languages

Alternative Creations Orth Lab Rockwall, TX

Developed, manufactured and marketed new clear aligner (appliance for minor teeth movement) to dentist in the US and international markets, detailed lab work manufacturing retainers start to finish, making technical phone calls with doctors, problem solving, QC, organizing trainings within the ortho industry.

Formed and sustained strategic relationships with clients. Coordinated work across departments to keep teams on track with company goals. Implemented strategic offerings to enhance company's suite of products and services. Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

May 1971

Germany

High School Diploma

Oderstrasse

I.O.S I-Tero

CS 3700

Prime Scan

German

Native or Bilingual



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