CLAVIUS GRESHAM

Anniston, AL +* (***) ***-*** ad1k71@r.postjobfree.com

Goal-oriented marketing expert with natural talents in developing and implementing campaigns from paper to visual professional presentations. Strengths include creative strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring more than 20 years of progressive experience and take on challenging positions with opportunities to make lasting impacts on company and customer success.

Marketing familiarity

Cost estimations

Market Positioning

Market Analysis

Strategic planning

Public and Media Relations

Marketing and advertising

Campaign management

Client communication

PeopleSoft

Brand development

P&L Management

Admin/Advertising/Producer, 03/2006 to 01/2022

Cable One/Hargray – Anniston, AL

Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.

Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.

Supported future project development through drafting of marketing requirements materials. Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

Oversaw preparation of marketing copy, images, videos, emails and other collateral. Continually maintained and improved company's reputation and positive image in markets served. Developed creative presentations, trend reports, kitted assets, and product data sheets. Generated 48% in sales through effective networking and marketing strategies to grow new business and increase productivity.

Developed relationships with school board officials, law enforcement agencies, physicians and first responders to ensure the community was in the know about pandemic protocol, and safety guidelines. PROFESSIONAL SUMMARY

SKILLS

WORK HISTORY

Developed competitive ad pricing packages, and ad sales campaigns specifically targeted at events, holidays, specials, vaccinations, etc.

Maintains a large personal inventory of video production equipment including DJI Phantom 4 Drone, two Insta 360 cameras, a DJI Osmo cam, Sony HXR-MC2500 Production camera, Sennheiser ENG wireless mic set, various light kits, medium and XXL green screens for chroma key set-ups. Responsible for weekly, and monthly revenue collects on ads currently on air. Responsible for generating monthly billing statements for clients who are advertising. Responsible for multi-cam video production set-ups for clients. Script writing, voice-overs for clients who need such support to get their product on air. Very capable of working in a fast-paced environment, and executing projects independently with superb professionalism, and craftsmanship.

Responsible for over-communicating information with management to get a clear focus on tasks that are assigned.

Investigative Reporter/Journalist/Videographer, 06/1998 to 04/2003 WBRC Fox 6 News – Birmingham, AL

Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage. Wrote news stories, developed leads and constructed headlines. Completed assigned pieces and developed independent stories. Anchored popular broadcast program with good ratings and audience engagement. Established and maintained relationships with credible sources. Drafted news headlines for broadcasting to capture listeners with clear and condensed writing. Presented developments in stories in live broadcasts and recordings. Investigated crimes, disasters and tips.

Covered breaking news/spot news events live.

Creative features, and specials for air during ratings months. Broadcasted and blind read copy for advertisements and breaking news developments. Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories. News Report/Journalist/Editor, 02/1994 to 06/1998

WHNT TV 19 CBS – Huntsville, AL

Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.

Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.

Coordinated news content and topics with news director, editor and chief. Conducted research, gathered information from multiple sources and presented results. Worked flexible hours; night, weekend, and holiday shifts. Served as videographer/reporter (One-man-band) in the field. Including news gathering, scripting, live on scene reporting.

Provided additional support to our fellow journalist crews as they established satellite, and microwave live shots.

Lance Missile Crewmember, 10/1987 to 08/1990

United States Army – Fort Sill, OK

Efficiently oriented and fired Lance Missile to smoothly eliminate simulated enemy positions, vessels and personnel.

Readied launch pads, PAL codes for missiles and associated equipment to conduct launches within short windows.

Completed inspections and any basic repair need to uphold strict performance standards. Maintained fire capability charts and friendly and enemy situation maps Drove and operated heavy and light wheeled trucks and tracked vehicles Operated in reduced visibility environments using infrared and starlight-enhancing night vision devices and targeting.

Pulled guard duty on ammo bunkers, and equipment motor pools. Performed routing Preventative Maintenance Checks and Services (PMCS) on military equipment to ensure it was mission ready.

Bachelor of Arts: Communications, 12/1998

Jacksonville State University - Jacksonville, AL

I have a passion for videography, and sharing it with the adobe photography, and videography community. Some examples include flying my drone down into Noccalula Falls in Gadsden, Al. I actually filmed 2 separate rainbows down in the falls. I've flown over foggy mountains to reveal beautiful landscapes along highways, and rural areas. Filming skyscrapers in large cities. Of course the footage is average until I apply color grading, and color correction techniques in post production. I started composing/writing instrumental music back in 1985 as a hobby. I've been in several groups down through the years. I was featured on the Queen Latifah show back in 2003 with song I had written, sung and filmed.

I was also called in for an interview with The Apprentice. I was screened for a part in the show, but didn't make the cut.

Fishing has always been one of my favorite get-away past times since I was a kid. EDUCATION

CREATIVE VIDEOGRAPHY, DRONE AERIALS, WRITING MUSIC, FISHING, STAYING CURRENT WITH NEW TECHNOLOGY

Finally, staying current with new technology is very important if you want to maintain a competitive edge in the market. I pride myself in buying great quality production equipment that provides my clients with the best polished looking productions. This in turn is big for the company's imagine in the market place.

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