Public Relations Account Coordinator

Michael A. Mitchell

New York, NY ***** 646-***-****

Email: *********@*****.*** LinkedIn: Michael Mitchell

PROFESSIONAL EXPERIENCE

DKC Public Relations, New York, NY

Account Coordinator June 2022 - March 2023

DKC Public Relations enhanced reputation, building credibility and increasing awareness by generating news value in everything we do. DKC is a persuaders, influencers and opinion makers, writers, content creators and experience producers.

•Account Coordinator in lifestyle, corporate communication, hospitality, and beauty.

•Facilitated media coverage for lifestyle brands such as Gisou, Glossier, Dyson, Super-zero, Summation, Daring Foods, and Clinique.

•Experienced in media list building with a keen eye for pinpointing aligned media outlets and media contacts to pitch our clients. Stays on top of all communications, schedules, bookings and deadlines and completes tasks meticulously and efficiently.

•Manage all schedule coordination between clients and media contacts for press interviewsDevelops and maintains strong relationships with clients and media contacts.

•Maintained a positive, kind and supportive demeanor in all communications.

VisionWorks (VSNWKS) Public Relations Firm, Atlanta, GA

Internship/Account Coordinator April 2019 - August 2019

VSNWKS is a public relations boutique headquartered in Atlanta, GA that specialize in branding, crisis planning, public relations, design/print, strategic planning, and special events. To support causes such as ALS, breast cancer awareness, sustainability efforts and a commitment to social justice.

•Oversee calendars, interview reminders, follow-ups and client check-in calls.

•Progressively highlighted media coverage for philanthropic organizations, progressively brainstormed on client development and portfolio setup. Became junior assistant to Account Coordinators to collectively worked with external vendors to brainstorm on different concept and developments for clients.

•Oversee public relations activities and communications including press release, tracking clips, mastered pitches, articles announcements, and media kits.

•Performed outreach campaigns, securing company relationships, which include procurement of incentives to attend events.

•Grew new accounts by 17% by curating and implementing a social media productivity plan.

Chobani, New York, NY

Assistant Account Coordinator September 2017 - June 2021

Chobani was founded in 2005 by Hamdi Ulukaya, a Turkish Kurd businessman. Chobani sells, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US.

•Implemented ongoing communication of written agenda with all relevant parties regarding their request

•Developed meeting debriefs, monthly status reports, timelines/deliverable/resource and

updates. Went up in position to join the Account Coordinator team.

•Maximized brand development (e.g, creative content design, directed strategic planning, to ensuring clarity of information regaining income briefs.

•Launched closely with mid-and-senior level team members to draft written material for accounts including PR plans and pitches. Completes tasks quickly and efficiently, always thinking of the best way to optimize processes so less time is spent on administrative tasks

PROFESSIONAL SKILLS, ATTRIBUTES, & CORE PROFICIENCIES

Agenda Report Monthly Reports Tracking Clips

Press Release Events Muck Rack

Audit Client Relations Media Coverage

EDUCATION

Marymount Manhattan College August 2018 - May 2022

Bachelor of Arts - Public Relations & Strategic Communications

SOCIETY & CLUB AFFILIATIONS

•The Black Pubic Relations Society of New York

•Phi Beta Sigma Fraternity, Incorporated

•NAACP — The National Association for the Advancement of Colored People

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