Kathleen Birch

**** ***** ****** ******* *****, NY

716-***-**** ad1ix9@r.postjobfree.com https://www.linkedin.com/in/kathleen-birch-3b99b7208

SUMMARY

Senior Business Development Manager with extensive experience in formulating and managing marketing strategies for major vendor organizations within various fields including government, educational, and medical verticals (SLED, GEM, SWEP, SOUP)

Driver of innovation while executing strategic plans with focus on identifying and pursuing growth opportunities and increased profitability

Consistently exceeds objectives through effective selling techniques; adept in cultivating, managing, and maintaining customer relations

Proven expertise providing solutions and meeting internal and external stakeholder needs

Excellent verbal and written communication skills

GoProficient in Microsoft Word, Excel, PowerPoint, Outlook, Oracle, CRM, and Sales Force

Key Skills

Leadership & Supervision

Project Management

Account Management

Marketing

Contract Negotiation

Quoting

Inventory Management

Product Life Cycle/Supply Chain

2-Tier Distribution

B2B, Enterprise, Channel, Cloud, & SaaS Sales

International Business

Social Media Management

Data Analysis

Program Implementation

Performance Improvements

Recruiting, Hiring, & Training

Customer Retention

EXPERIENCE

Sephora/JCPenney – Williamsville, NY 11/2021-7/2022

Store Manager/Sales Manager

Managed staff of 4; produced staffing schedules, promoted teamwork, monitored employee performance, and identified performance gaps for corrective action

Exceeded team goals and resolved issues by sharing and implementing customer service initiatives

Processed daily paperwork, balanced sales, reconciled cash, and made bank deposits to facilitate opening and closing duties

Preserved product quality by maintaining stockrooms and disposing of damaged items

Updated and maintained store displays and signage

Served as product advocate with extensive knowledge of store offerings and up-to-date details of sales and promotions

Westcon Synnex – Tarrytown, NY 9/1996-3/2021

Senior North American Product Manager (2006-2021)

Sales (2002-2006)

Sales Operations (1997-2002)

Order Entry (1996-1997)

Partnered with sales and marketing teams to devise pricing models, messaging, and sales collateral for $50M budget in 2021

Developed trend forecasting techniques and strategy to improve product promotion and reach target demographics; recommended product changes to enhance customer interest and maximize sales

Established Amazon presence to generate alternative revenue for vendors thus moving current and aged stock and eliminating costly rotations; coordinated integration of new vendor products, promotions, and programs

Provided first level customer support including expedites and escalations; customer satisfaction resulted in increased sales by an average of 10% annually

Provided ongoing training of customers, resellers, vendors, sales teams, and engineers

EDUCATION

Bachelor of Science, Business Management Niagara County Community College – Sanborn, NY

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