Marketing Manager Coordinator

Experienced and versatile event, marketing, social media, and CRM manager with over 21 years of expertise as a leader in event marketing. I have consistently crafted strategic events that drive brand loyalty. My objective is to leverage my experience with multinational companies on a global scale. Drawn by shared values of excellence, innovation, integrity, and unparalleled customer service, I excel in leadership, event management, and building strong partnerships. Poised for roles demanding exceptional outcomes. SELENA VITALITI

MARKETING & EVENT DIRECTOR

PERSONAL INFORMATION

24526 CARLTON SPRINGS, KATY, TEXAS

77494

+39. 348-***-****

**************@*****.***

https://www.linkedin.com/in/selena-vitaliti/

Nationality: American- Italian

AREAS OF EXPERTISE

Marketing and communication

Event management

CRM

Digital marketing

Trade Marketing

Project and operations management

Luxury event planning and

organization

Client development

Budget management

Vendor and contract negotiation

Customer engagement/brand loyalty

Product Training

Stakeholder management

Vendor management

Bilingual English-Italian

SOFT SKILLS

Public speaking

Team management

Problem solving

Leadership

Motivation

Multitasking

Customer oriented

Dedicated

EDUCATION

COACHING & LIFE COACHING

2018-2019 Certified diploma in

coaching

BBA: Business Administration and

Management

The American University of Rome –

Rome, Italy

Graduated with 3.8 (out of 4) GPA

Majored in Finance and Marketing

CONSULTANT

Verona, Italy

2018 -

FERRARI SPA

Maranello,

Italy

2012 - 2018

BULGARI SPA

Rome, Italy

1999 - 2012

UNILEVER

ITALIA

Rome, Italy

1995 - 1999

MARKETING, SOCIAL MEDIA & EVENTS CONSULTANT

Strategic Visionary in Marketing and Events

As an independent contractor, I have successfully devised and executed marketing strategies and orchestrated events for prestigious entities such as, Forbes magazine France, Ultima Collection, Jacob & Co. and more. Notably, my leadership at a dental practice in Vicenza contributed to a remarkable 14.4% sales growth in 2021/2020.

HEAD OF INTERNATIONAL CORPORATE EVENTS

Architect of Unforgettable Global Experiences

Acknowledged for my ability to organize high-end international events, I led all global initiatives for the iconic "Prancing Horse." From motor shows to product launches, my adept negotiation skills resulted in a 20% cost saving, while strategic sponsor management increased the budget by 30%.

INTERNATIONAL BRAND EVENT MANAGER

Crafting Exclusivity for Bvlgari in Jewelry, Watches, Accessories, Perfumes, and Hotels

In the role of International Brand Event Manager, I have overseen the planning, development, and coordination of corporate events aimed at enhancing "Bvlgari" brand recognition and customer loyalty. Achieving an extraordinary 580% ROI through high-end jewelry and watch events, I innovatively cultivated networking opportunities with high-net-worth customers. This included strategic participation in prestigious "Fine Arts Fairs" while optimizing hotel resources to realize substantial cost savings of $850k.

CRM MANAGER (2002-2004)

Revolutionizing Customer Relations and Boosting Sales Introduced and developed a groundbreaking system for worldwide customer spending tracking, enhancing data analysis capabilities, and cultivating strong customer relationships. This innovation resulted in an impressive 25% increase in sales.

GLOBAL TRADE MARKETING AND TRAINING MANAGER

(1999-2002)

Strategic Architect of Product Visibility and Sales Growth Diligently formulated and executed impactful marketing strategies, driving a 20% sales increase through heightened product visibility in stores. Spearheaded comprehensive in-store activities and promotions for diverse product lines, while also supporting and delivering training programs across all divisions. Product Manager for Foodservice

Autonomous Marketing Maestro in the Foodservice Arena. Single-handedly managed end-to-end marketing activities for a portfolio of foodservice products, overseeing four brands and 200 products. My strategic approach ensured the success of the entire product life cycle.

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