*

MUSARI Adedayo Akeem (PhD, MSc, BSc, PGD, HND, CCNA, MCPN, FCOPE, IBS,)

No 5 Sakora estate, off Aiyepe road, Ofin Sagamu, Ogun State. Tel. numbers: 080*-****-***, 070********

E-mail: ad1grd@r.postjobfree.com and ad1grd@r.postjobfree.com ad1grd@r.postjobfree.com

OBJECTIVE: Help to develop comprehensive branding strategies that will enable organization to choose the right market orientation for customer satisfaction and enhance adequate corporate competitiveness. A. PERSONAL DETAILS

Date/Place of Birth: 6

th

December,1979/Sagamu Local Government

Marital Status: Married

E-mail Address: ad1grd@r.postjobfree.com and ad1grd@r.postjobfree.com Phone numbers: 070******** and 080********

Postal Address: School of Management and Business Studies The Gateway Polytechnic Saapade

P.M.B. 2004, Ode-Remo

Ogun State, Nigeria

National Youth Service corps (KT/FPI/01/282683)

Permanent Home Address: No 5 Obisesan Street, Aiyepe road, ofin Sagamu, Ogun State Nationality: Nigerian

State of Origin and LGA: Ogun State and Sagamu

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B. PRESENT EMPLOYMENT AND STATUS

Ag Dean, School of management and Business Studies, Gateway Polytechnic Saapade

C. ACADEMIC INSTITUTIONS ATTENDED:

1. Lead City University, Ibadan 2023

2. Imo State University 2018

3. Olabisi Onabanjo University, Ago-Iwoye 2016

4. Lead City University, Ibadan 2010

5. Olabisi Onabanjo University, Ago-Iwoye 2010

6. Federal Polytechnic, Ilaro 2002

7. Methodist Comprehensive College Sagamu 1994

D. ACADEMIC QUALIFICATIONS (WITH DATES):

1. PhD Marketing 2023

2. MSc Marketing In view

3. BSc Marketing 2018

4. MSc Industrial Relation and Human Resource Management 2016 5. PGD Business Administration (Marketing Option) 2011 6. PGD in Industrial and labour relation 2010

7. National & Higher National Diploma Marketing 1999/2002 8. General Certificate in Education (“O” Level) 1994 3

E. PROFESSIONAL QUALIFICATIONS WITH DATES:

1. Diplomal in Web Development (Dreamweaver) 2007

2. Cisco Certified Networking Associate (CCNA 3-4,) 2007 3. Cisco Certified Networking Associate (CCNA2,) 2006 4. Cisco Certified Academy Instructor (CCAI) 2005

5. Cisco Certified Networking Associate (CCNA 1,) 2005 6. HP Information Technology Essential I & II 2004 7. Train – the – Trainer On Computer (DCL London) 2004 8. Diploma in Computer Appreciation (Upper Credit) 2003 F. MEMBERSHIP OF PROFESSIONAL BODIES / ASSOCIATE MEMBERSHIP 1. Member, Nigeria Institute of Business Strategic 2. Associate member, Nigerian Institute of training and Development (NITAD) 3. Member, Cisco Networking Academy, UK

4. Affiliate member, Computer Professional Registration council of Nigeria 5. Member, Institute of strategic Management of Nigeria ISMN/10/2012/M2105 6. Member, Institute of Public Administrator

7. Associate Member, National institute of marketing of Nigeria N023/032900 G. FELLOWSHIP MEMBERSHIP

1. Fellow, Centre for Organization and professional ethnic 2. Fellow, Institute of Strategic, Leadership and corporate Governance CN000019 4

H. EXPERT KNOWLEDGE OF COMPUTER:

1. Microsoft office suite

2. Dreamweaver Web design and Graphic programming

3. Graphic and design (CorelDraw)

4. Hardware and software troubleshooting

H. STATEMENT OF EXPERIENCE WITH DATES:

Names of Institutions Post Held

1. Oak Business School (Monotechnic) External Examiner 2021 to Date 2. Gateway Polytechnic Saapade Ag Dean 2019 to Date 3. Gateway Polytechnic Saapade HOD Marketing 2014 to 2019 4. Gateway Polytechnic Saapade Lecturer 2007 to Date 5. Gateway Polytechnic Saapade Cisco Instructor To Date 6. Ogun SchoolNet Zonal Cordinator 2004-2006

7. Intercellular Telecommunication Nigeria Sales Representative 2004-2004 8. Methodist comprehensive college sagamu Teaching/lab technician 2004-2005 9. Consultant on ICT (Ogun State Governement ICT Monotechnic Researcher) 2005 10. Eso-E Community Bank (Industrial Attachment) Bulk Teller 1999 11. Ministry of Commerce, Industry Customers Relation 2002 and Tourism (NYSC)

12. Financial Realm Consulting Limited Head Marketing Executive 2003 5

J. COMMITTEE WORKS:

Some of the Committee works participated in include: Status Date

1. SMSF 2023 International Conference Chairman 2023 2. Polytechnic Act rehabilitation Member 2022

3. Constitution of Handbook/ Staff manual Committee Member 2021 4. Mock Accreditation Committee Chairman 2021 & 2022 5. School of Mgt and Business Studies Ag. Dean 2018 to date 6. Tetfund Staff Development Committee Member 2020 7. Students’ Alumni Constitution Drafting Committee Member 2020 8. Students Community Service Committee Member 2019 9. Department of Marketing Ag. HOD. 2014 – 2018

10. Constitution of handbook committee Member 2017 11. The Polytechnic Staff Club Committee Member 2012 12. Lectures monitoring committee Chairman 2011

13. Management committee of the polytechnic Member 2011 14. Staff Handbook Review Committee Member 2019

15. Directorate of Gaposa Consult Ag. Director 2007 - 2010 16. Management Accreditation Committee Member 2008 17. Course Allocation Member 2008,2009,2015

18. Management Endowment Committee Member 2007 to date 19. Students Disciplinary Committee Member 2006/2007 20. Gaposa Ceremony Committee Member 2019 to 2021

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21. Accountancy Department Pioneer Coordinator 2006/2007 22. Ogun state ICT Researchers Member 2004

23. OgunSchoolnet on ICT Zonal Supervisor 2004

K. OTHER ACTIVITIES OUTSIDE CURRENT EMPLOYMENT:

1. Supervisor, Ogun schoolnet 2015

2. Commissioned officer, Chaplain corp

3. Commissioned officer, special marshal and partnership L. WORKSHOP, SEMINAR, TRAINING AND CONFERENCE ATTENDED: Some of the workshops, seminars, trainings and conferences attended are: 1. Academic and industry edge, “ Upskilling and Reskilling for Global workplace demand” Leadcity University, ibadan, 2023

2. Strategic leadership in a VUCA (Volatile, uncertain, complex and ambiguous environment. Cape- Town, South Africa. 2022

3. In-house training on personal security and management 2021 4. Strategic Management: A key to a successful and sustainable performance 2021 5. Leadership training on strategic management. 2021 6. Avoidable error, mistakes and possible weakness inherent in inactive internal control in the course of financial accountability. 2021

7. Aiming High Through Skill Acquisition and solopreneurship 2021 8. Training on Effective Research findings Communication and Crafting wining Research Grant, Gateway Polytechnic Saapade 2021.

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9. Workshop personal security sponsored by the Management at Gateway Polytechnic Saapade 2020

10. Conflict Management and Resoliution in the Administration of Tertiary Education system. Gateway Polytechnic Saapade 2019

11. SPSS and Management science: the roadmap to data integrity in the 21 st

century,

Gateway Polytechnic Saapade 2019

12. Workshop on renewable energy sponsored sponsored by the Management at Gateway Polytechnic Saapade 2019

13. Workshop on conflict resolution sponsored by the Management at Gateway Polytechnic Saapade 2019

14. Workshop on leadership training sponsored by the Management at Gateway Polytechnic Saapade 2019

15. Workshop on personal effectiveness and attitudinal changes sponsored by the Management at Gateway Polytechnic Saapade 2019

16. Strategic Human resource management sponsored by the Management at TRG Consult Arabian Park Hotel, Dubai UAE 2019

17. Mentoring and coaching: the missing catalyst in leadership development Gateway Polytechnic Saapade (Department of Marketing) 2019

18. Conflict resolution management sponsored by the Management at Gateway Polytechnic Saapade 2019

19. Entrepreneurship education for self-employment The role of facilitator 2018 20. Advance digital appreciation programme (ADAPTI) sponsored by the Management at Digital bridge institute 2017

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21. Dynamics of moving cooperative forward in the 21 st

century Ogun state ministry of community

development and cooperative 2015

22. Planning and writing scientific research paper for publication Gateway Polytechnic Saapade

(Department of Business Administration) 2013

23. Rudiment of econometrics/statistical analysis in research methodology in the 21 st

century

Gateway Polytechnic Saapade (Department of Business Administration) 2013 24. Establishment of entrepreneurship development Centre in Polytechnics and Monotechnic at Yaba College of Technology Consult 2012

25. Fast-Tracking the attainment of vision 20-2020 through techno-entrepreneurship at Yaba college of Technology, lagos state. 2012

26. Practical training of Entrepreneurship teachers on curriculum National Board Technical Education 2011

27. Cisco Africa Safari held at NILDA Abuja. 2010

28. Entrepreneurship Education for Polytechnics and Monotechnic sponsored by National Board Technical Education 2010

29. Interactive forum on maintenance culture by Ogun State Government in 2009 30. National Development Empowerment by Ogun State Government 2009 31. Entrepreneurship Training at industrial Chemical & Procurement Nig. Ltd 2009 32. Solar electricity power generation Modav technologies Lagos 2009 33. Cisco Africa Safari held at University of Portacourt, Jos 2009 34. Cisco Africa Safari held at South-West Resources Centre 2008 35. Cisco Africa Safari held at the Lagos State University 2007 36. Human Capacity Development organized By Moshood Abiola Polytechnic. 2007 9

37. Challenges ahead of consultancy services by Centre for Organizational and Professional Ethics 2007

38. International conference: Applied ethics in information and communication technology, Virual Presentation hokkaido University Sapporo, japan 2007 39. IT Expansion “Train the trainers” Programme sponsored by Ogun state government 2004

M PHD THESIS TITLE

Branding Strategy, Market Orientation and Corporate Competitiveness in a Selected Fast Moving Consumer Goods in Lagos State, Nigeria. (2023)

N PUBLICATIONS: (LOCAL AND INTERNATIONAL CONFERENCE) Unpublished

Musari A.A (2011). International Conference “ICT as a bedrock for sustainable and efficient health care delivery system in Africa. Ogun state college of health technology Musari A.A (2015). Branding and image: an effective assertion of product recognition and identity 2015 at Gateway polytechnic Saapade

Musari A.A (2015). Insurgency and its effect on corporate governance in Nigeria at Osun State Polytechnic, Iree

Musari A.A (2015). Insurgency: the implications on national security and development in Nigeria. at Osun State Polytechnic, Iree

Musari A.A (2013). ICT and Entrepreneurship development as tools for enhancing the national transformation agenda at Federal polytechnic ilaro Musari A.A (2011). Techno-entrepreneurship 2011 Centre for Entrepreneurship Development

(Gateway Polytechnic Saapade)

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Solaru O.E and Musari A.A (2016). Technological education and national development: the place of good governance ASUP ZoneC

Musari A.A and Solaru O.E (2016). The media and educational technology for national development ASUP ZoneC

Musari A.A (2017). Diversification of the economy: a panacea for Nigerian economic recession Gateway Polytechnic Saapade

Musari A.A (2017). Reposition Polytechnic education towards diversification in Nigeria. Gateway Polytechnic Saapade

Musari A.A and Abiaziem F. U (2019) Impact of celebrity endorsement on consumer behavior and sales volume of an organization at Gateway Polytechnic Saapade Solaru O E, Musari A A & Buraimoh K H (2019) Ethical issues and Nigeria’s quest for nation building at Gateway Polytechnic Saapade.

Abiaziem F. U and Musari A.A (2020) Effective international marketing strategies on the sustainability of Airtel Telecommunications limited in Ogun State Held at Federal Polytechnic Ilaro

Adebanjo O.A, Musari, Adedayo A & Banjo J.O (2020) Innovative product packaging and Consumer patronage: A study of Millo, product of Nestle Nigeria Plc, Sagamu, Ogun State. Musari, Adedayo A, Adebanjo, Oludotun A, BANJO, Julius O. & Eleyowo Israel O (2023)

Branding Strategy and Technological Readiness of Fast-Moving Consumer Good. International conference of School of Management and Business Studies & School of Financial Studies, The Gateway ICT Polytechnic saapade, Ogun State.

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Oreagba, O. T, Musari A. A, Onwuliri, C & Adebanjo, O. A. (2023). Corporate Social Responsibility and Firm Performance of Selected Food and Beverages Companies in Lagos State, Nigeria, International conference of School of Management and Business Studies & School of Financial Studies, The Gateway ICT Polytechnic saapade, Ogun State. O PUBLISHED JOURNALS

Adebanjo O.A & Musari Adedayo.A.(2018) Monetary reward: A leadership imperative for employee motivation and organizational performance in public and private sectors. A journal of Gateway Polytechnic Saapade, management, science and technology volume2 pg152-159 Musari, Adedayo A. & Idowu-Agida, Oladayo O (2019) Impact Assessment of Marketing Activities on Faith Based Organization. An International Journal of Research and Innovation in Social Science. Page No.: 270-275

Musari Adedayo A.(2019) Constraints to marketing fish and fish Nigeria produce by farmers in Ogun state. An international journal of business marketing and management (IJBMM) Musari, Adedayo A. & Ayo Mofoluwake.F (2019) Product branding on the effectiveness and performance of manufacturing industry. An international journal of Macrothink Institute. Page2 ISBN 2157-6068

Musari, Adedayo Akeem & Adebanjo, Oludotun Adewale (2022) Appraisal Of Consumer Loyalty to Branded Malt Drinks in Lagos State. International Journal of Academic Research and Innovation (IJARI), ISSN: 2545–5214 Vol. 2, Issue 2, March. 2022, Pp 1 - 5 Musari, A. A. Awoniyi, M. I Solaru, O. E. & Eleyowo I. O. (2022) Influence Of Market Segmentation on Industrial Product International. Journal of Academic Research and Innovation

(IJARI), ISSN: 2545–5214 Vol. 2, Issue 2, March, 2022, Pp 6 – 14 12

Balogun, Lasisi. Adedosun & Musari, Adedayo Akeem. (2023) Social Media Marketing Dynamics: Is it true for Consumer Retention? Evidence from Fast Moving Consumer Goods in Lagos State, Nigeria, International Journal of Management Leadership and Productivity Development (IJMLPD) Vol(1) ISSN:2795-374X 2023

P. PUBLISHED BOOKS

Musari A.A (2016). Principle and practice of marketing; 2 nd

edition Published by Ogunse press.

ISBN 978-978-48145-7-7

Musari A.A (2016). Data processing series 1 and 2; Published by Tolly Ajet Prints press. ISBN 978- 178-436-9

Musari A.A (2017). Data processing series 2; Published by Tolly Ajet Prints press. ISBN 978-178- 436-9-1

Musari A.A, Idowu-Agida E.O, Solaru E.O, and Sadiku (2017). I.B.S Information technology for Beginning Series 1-4. Uncle Mike Enterprise ISBN 978-178-439-3 Q. EXTRA-CURRICULAR ACTIVITIES:

Watching soccer, Hardware Troubleshooting and reading. Q. REFEREES:

1. Ogunyinka T.K 2. Prof. A.A.A. Asolo

(The Ag. Rector) Business Adm. Dept

Gateway Polytechnic Federal Polytechnic Ilaro

P.M.B. 2004, Ode-Remo P.M.B 50

Ogun State Ogun State

+234 802-***-**** +234**********

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