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Business Development Marketing Communications

Location:
Fort Lee, NJ
Salary:
50000
Posted:
November 26, 2023

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Resume:

Marc Soto

New York, NY *****

ad1g10@r.postjobfree.com

***/***-**** ****** ** 212/421-2721 Home Authorized to work in the USA (Citizen) Education

• Certificate in Blockchain Programming: Solidity (Ethereum) April 2018 to May 2018 https://www.studytheblockchain.com/

• BACHELORS OF SCIENCE / Communications: Public Relations RUTGERS UNIVERSITY August 2016 Skills

Cryptocurrency Trading (8 years), Crypto Regulatory Landscape (7 years), Market Research (9 years), Blockchain Research (6 years), Sales/Partnerships (5 years), Coding/Programming using Solidity (Less than 1 year), KYC (3 years), Excel (5+ years) CoinRoutes (2 years), Trade Station (3 years), Customer relationship management (SalesForce, ZohoCRM, and Hubspot 7 years)), Networking (6 years), Marketing

(4 year), Public Relations (5 years), Community Growth (3 years), SEO (3 Years) Compliance Consulting (2 years) Tri-Lingual: Fluency in English, and Proficiencies in Mandarin (10yrs) & Spanish (25yrs) Uniswap, Pancakeswap, Balancer, Curve, and Compound, Injective (DEXs), Coinbase, Gemini, Kraken, Bittrex, Bitfinex, Kucoin, Binance, BitMart (Any CEX/DEX) Work Experience

Director

FIDI Management – New York City – April 2023 to Present

• Managing daily business operations, compliance, legal, as well as investment focused operations of fund

• Manage business relationships with 3rd-party financial service providers, technology providers, and partners.

• Work closely with FIDI I.T. to ensure top quality trading operations and risk management amongst all Portfolio Managers.

Global Decentralized Finance Account Executive

IOV Labs – New York City – April 2022 to March 2023

• Strategically reached out and developed trust relationships with Top blockchain and commercial partners from Neo-banks, Top MM/LPs in the space, Bitcoin Mining Pools, crypto/fiat ramps, payment rails, institutional custodians, exchanges (CEX/DEX) and multi- chain lending/borrowing protocols, VC Funds, and NFT Projects in the space to build on Rootstock Blockchain.

• Helped onboard Solidity developers through strong relationships built with Developer Communities from top Blockchain Accelerators and Solidity Dev communities to build on Rootstock blockchain.

• Attended various blockchain and fintech events globally to stay on top of market trends and building the Rootstock Partnership ecosystem.

• Built strong relationships with commercial level institutions, ‘unicorns’ within the digital assets and fintech space including blockchain accelerators, Web3 VCs Funds, and Neo-Banks to build IOV and Rootstock Blockchain’s competitive position in the Web2.5 & Web3.0 space • Work with the partners’ developers as well as IOVs internal development teams to create products that are beneficial to the growth of Rootstock Ecosystem and RIF Token. These products include but are not limited to chain integrations, wallet development, NFT projects development, multichain DEX development, crypto payment wallets, and mm support for Rootstock’s open economy.

• Improved the data quality of IOV’s CRM and lead initiatives to improve use of tools to support the sales process.

• Created supporting sales material, presentations, and collateral to support the Team’s workflow and message consistency.

• Work with a global team towards a common goals, and strategy to build the awareness of Rootstock’s Decentralized Ecosystem.

• Constantly monitoring and active research on the competitive landscape in the Crpyto, Web3, blockchain, and fintech spaces to ensure we are on the optimal path to success regarding partnerships, products we build, and ecosystem integrations.

• Utilized deep understanding of Defi operations and fund flow to incorporate a complete ‘Every day Defi’ ecosystem for Rootstock and RIF end users.

Crypto Trader & Operations Manager

Infini Capital Management – New York City – April 2020 to December 2021

• Helped Manage US$80 mil digital asset portfolio (BTC, ETH, LTC, and BCH) with a NOP of US$20 mil on average across the four coins, and Avg US$800 mil a month in trading volume. • Trained junior trader to help assist myself and head PM. Prior to being a trainee, I’ve led the trading desk mainly during Asia hours

(8pm-8am EST) since September 2020, 7 days a week, 12 hours a day.

• Managed the execution and reconciling of out-trades, partial fills, manual executions, and TCA/slippage analysis across all assets.

• Worked with B2C2 (LP) & CoinRoutes’ (Execution Partner) connection and execution logic to improve routing and the quality of our fills.

• Updated trading operation including PnL and positions on google sheets to ensure the trading team had an updated reference point to check against the LPs and OMS/EMS data on demand

• Kept a daily relationship with third party service providers

• Assisted Third-party developers with trade operational flow of our model to create execution protocols and GUI for an EMS platform to replace existing execution partner, and solve our operational slippage risk.

• Reconciled PnL position discrepancies between all third parties including B2C2, Enfusion, CoinRoutes, and Northstar

• Created and tested Delta Neutral Non-Directional CEFI-DEFI Strategy & Pure DEFI Strategy to be deployed Q1 2022.

• Produced weekly high-value research on fundamentals, market conditions/trends, updates regarding DEFI projects, technical analysis, and tokenomics behind the Blockchain Tokens and Cryptocurrencies we are involved in.

Blockchain Advisor

Etheralabs – New York City – January 2020 to April 2020

• Onboarded blockchain projects to Centralized Exchanges for optimal secondary market and exchange support via my personal relationships with Top Centralized Exchanges and Market Makers.

• Helped projects stay in the cutting/competitive edge by connecting projects with world- class service providers to develop: Tokenomics, Cyber Security, Blockchain/Smart Contract Audits, Interactive/Digital Marketing, and full suite compliance to achieve necessary licenses in respective lines of business.

• Worked closely with the Marketing team in brainstorming complex strategies, creating pitch decks, connecting with celebrity endorsements/collaborative posts, and executing strategic online publication and SEOs for the clients.

• Connected and on boarded traders for Market Making efforts from previous connections at BitMart.

• Support business development and community building efforts for clients to start generating global following via leading social media/marketing plan to generate community/flow. Business Development & Strategic Partnership Manager BitMart – Hoboken – March 2019 to December 2019

• Lead team of 4, managed the organization of CRM Lead generation and flow, straight to closing. (AirTable, Wrike, Slack)

• Onboarded projects onto BitMart’s Exchange and assisted projects with the Company’s Legal & Technical Consulting Suite

• Worked closely with Marketing Team and CMO to create strategic pre and post market launch for projects onboarding into the Exchange.

• Managed the design of Public Relations, digital marketing, community involvement between Telegram, Discord, and Twitter, trade competitions, youtube and TikTok hype campaigns, and AR Interactive campaigns to build community involvement and exchange volume for clients.

• Outreach and developed relationships with local/ foreign projects such as digital payments, cyber security, AML/KYC, OTCs, MMs, Asset Managers, regulatory officials and blockchain professionals/advisors; to put Bitmart at a serious competitive advantage as a premiere digital assets exchange.

• Travel to conferences around the world to manage outreach and build global networks for companies and find strategic partnerships to help boost BitMart’s market share in the U.S. and Asia.

• Worked closely with C level management and worked with marketing teams to find new innovative marketing campaigns for projects that list and launch IEO’s on BitMart’s Launch pad.

• Worked directly with CEO, CMO, and Growth Manager to create alternative streams of revenue, brand expansion, and increase user experience to grow both BitMart’s retail and institutional clientele

• Connected promising blockchain projects and onboarded Quantitative traders for Market Making efforts.

• Facilitated exclusive exchange partnership with an Institutional Custodian Provider to put BitMart in a competitive position for US Markets.



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