Creative Director High End
Resume:
IRINA SHABAYEVA
Brooklyn, NY *****
*****@**************.***
Recognized creative director with a strong background in leadership. Creative Director for Maison MJZ and Adrienne Landau. A wardrobe designer to countless red-carpet celebrities. Presenter at Paris Fashion Week and New York Fashion Weeks. Designed exclusive bridal collections for Kleinfeld. Winner of Project Runway season 6. High end luxury design sensibility across an eclectic range of categories, including outerwear, couture evening wear, bridal, luxury ready to wear, accessories and footwear. Global leadership experience managing photoshoots, manufacturing and sourcing in Italy, France, India, and China. Creative strategist for apparel collections, fashion shows, campaigns, and advertorial films. Expertise developing new product lines and improving existing brands. 20 years of high-end luxury design experience. Bachelor of Fine Arts (BFA) focused on Fashion/Apparel Design from Parsons School of Design. Fluent in Russian and English.
AREAS OF EXPERTISE
Design Leadership: • Women’s Wear Design• Creative Director • Luxury Market • Outer wear design expertise • Styling Director • Trend Analysis and Forecasting • Creative Direction •Model Casting •Photoshoot planning •Fashion show planning •Fashion Concept, Development, Refinement, Execution • Creative Project Management • Design Strategies • Sketching and Fashion Illustration • Draping • Fittings • Ready to Wear • Couture • Bridal • Lingerie • Outerwear • Accessories• Footwear•Product Development • Merchandising • Global Manufacturing, Sourcing, Atelier Management • Celebrity Red Carpet Designs • Fashion Brand Launches • Licensing • Fabric Development • Merchandising • Ability to work in a fast paced, dynamic, and highly collaborative environment, with the ability to juggle multiple seasons at one time and track development deadlines. •Ability to lead, influence and develop a high performing team of designers. •Possess an elevated sense of style, aesthetic, and color and understand how to translate trends through the lens of the customer and brand filter. •Expert knowledge of silhouette, fit, fabrication, construction, color use, sewing techniques, and trim. •In depth knowledge of product development techniques and processes expert fabric and garment construction knowledge through understanding of mills and vendors. • Strong business management skills to include product costing and knowledge of financials as it applies to business strategies. •Excellent leadership and business management skills. •Excellent ability to merchandise line and assort collection.•Excellent presentation and negotiation skills. • Keen eye for color and pattern.
Technical/Software: • Photoshop • Illustrator • Microsoft Office Suite
Creative Direction: •Execution and delivery of photographic and editorial assets for campaigns, marketing and social media channels •Plan and execute photoshoots including preproduction with product, location and studio environments •Direct model casting for all photoshoots to ensure talent is constant with brand image.
PROFESSIONAL EXPERIENCE
Maison MJZ, New York, NY 2019 - Present
CREATIVE DIRECTOR, direct report to Founder/CEO
Direct Reports: 12+, including PR team, sales team, atelier workers, models.
Design 2 luxury collections a year. A ready to wear collection, couture collection, accessories and footwear from concept to development, refinement, and execution.
Drive, own, and iterate brand visual identity and photo/video direction for multi-channel campaigns.
Oversee multiple creative projects, balance priorities, and refine strategies.
Design and execute the launch of women’s couture collection and ready to wear collections.
Vet, manage, and direct pattern makers and manufacturers in France and the United States.
Provide creative direction on branding, marketing, and public relations initiatives.
Lead creative direction to design team across multiple product categories.
Notable Achievements:
Debuted Maison MJZ brand and collection during Paris Fashion Week.
Generated industry exciting positive press for the brand and collection.
Designed, launched, and led the women’s division for a previously male only brand.
Shot campaigns with Ellen von Unwerth and Coco Rocha.
Created designs and set up for 2 window displays at the Ritz Paris.
Irina Shabayeva, New York, NY 2010 - 2019
OWNER/FOUNDER/CREATIVE DIRECTOR
Direct Reports: 15
Launched and scaled eponymous women’s luxury evening wear and bridal collections.
Designed and managed domestic samples and production.
Successfully planned and executed 2 fashion presentations/shows per year.
Consistently managed and coordinated all aspects of each collection, including production, sales, and public relations.
Built and managed critical relationships for production with pattern makers and manufacturers.
Notable Achievements:
Designed and sold an exclusive bridal collection to Kleinfeld’s in NY.
Dressed countless red-carpet celebrities.
Produced and participated in many New York Fashion Week shows.
Designed and sold an exclusive collection on HSN called LUXE by Irina.
Designed a high luxury, made to order bridal collection.
Participated and was featured in 14 Project Runway episodes for season 6 and won against 15 other designers.
Created an exclusive collection for INC/Macys.
Adrienne Landau, New York, NY 2003 - 2008
CREATIVE DIRECTOR, direct report to Adrienne Landau
Direct Reports: 10+, including sample room, product team, assistant, designer.
Designed, sketched, and developed luxury outerwear and accessory collections and directed fabric development.
Worked with furs, leather, and exotic materials.
Consulted with technical designers to facilitate sample production.
Sourced and designed fabrics and products in France and China,
Cross-functional team leader with PR, production, and sales.
Set overall tone for conceptual development and manufacturing of collections.
Developed sample garments and fit/body information.
Notable Achievements:
Launched successful couture outerwear and home collection.
Designed made to order celebrity red carpet looks.
Oversaw development of embroidery in India and production in China.
INTERNSHIP
Diane Von Furstenberg, New York, NY 2002 - 2003
Assisted Creative Director in sample development.
Collaborated on show preparation and presentation and worked on model fittings.
Created textile prints and elaborate embroidery and beading designs.
Assisted pattern makers and helped run the sample room.
EDUCATION
Bachelor of Fine Arts (BFA) in Fashion Design
PARSONS SCHOOL OF DESIGN, New York, NY
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