DIRECTOR, PROGRAM DIRECTOR, CUSTOMER SUCCESS

OFFERING A KEEN MIX OF TECHNICAL KNOWLEDGE, BUSINESS SENSE, AND VISION FOR THE FUTURE OF ENTERTAINMENT Proven, results-oriented Senior Executive and Leader with over 20 years of progressive experience in the media industry. Continually studies emerging technologies and trends to anticipate market demands on multiple platforms. Exceptional talents in developing action-oriented strategic plans that reduce costs while improving overall service offerings. Establishes and maintains mutually beneficial professional relationships with C-Suite executives, team members, contractors, clients, and other stakeholders to consistently deliver projects on-time and on-budget. AREAS OF EXPERTISE

Technology: MS Office Suite / 365, Google Suite, Apple Suite, CRM programs, SaaS, IaaS PROFESSIONAL EXPERIENCE

MANAGING PARTNER - GLOBAL MEDIA PARTNERS – REDONDO BEACH, CA 1998 - PRESENT Established and operates a multi-faceted consulting firm that specializes in bringing innovative solutions to the entertainment industry, including digital media distribution, traditional broadcasting/cable/satellite models, systems integration, streaming services, multi-platform AD delivery, DAI, SaaS-based OTT, set top box integration, live/linear, VOD, TVOD, and CDN platforms.

Recent clients and offered services:

● ASR/NLU integration with Alexa, Google Home, HomePod, Sonos, Roku, Apple TV, Fire TV, Tizen, LG, Visio, Layer 3, VMPVD's, Amazon, & Akamai.

● Manage Scrum and Agile projects while preparing and coordinating $MM RFI/RFP requests for direct fiber network and data center operations along with digital rights management solutions.

● Recruit, train, and supervise employees and consultants necessary to support world-wide projects.

● Develop budgets, establish project schedules and milestones, and ensure on-time delivery. DIRECTOR- CUSTOMER SUCCESS, & PARTNERSHIPS– ERICSSON - LOS ANGELES, CA MAY 2020 - JUNE 2021 Global responsibility for Customer success, media solutions & partnership alliances across all markets for Autonomous/In- Car services, Sports, Venues, 5G, LTE, Gaming, STB, Streaming Media, Public Safety, Connected Campus, Solar systems, in- Car, Social Media platforms, Small, Medium, & Enterprise business growth. Established papered partnerships & alliances across verticals to extend Ericsson product offerings. PROGRAM DIRECTOR / CONSULTANT - DIRECTV / AT&T – EL SEGUNDO, CA FEB 2015 – DEC 2018 Hired to modernize legacy data center systems that were still operating with aging technology while building a scalable model to implement both current and emerging technologies. BOB ROBB Redondo Beach, CA 90278

(C) 310-***-**** ad1aci@r.postjobfree.com

Program management

Mentor for high-performing teams

$MM contract negotiations

Distribution & content acquisition

$MM Budget administration

Marketing and branding

Go-to-market launches

Project management

Process improvement

Strategic planning

Business development

Partnership management

Stakeholder relationships

Deep media experience

Conversational Japanese and Spanish

Cross-functional team leadership

3rd party/contractor management

Presentation and communication skills

Organized with a high attention to detail

Proven deadline driven self-starter

Available for travel

Bob Robb Resume, Page 2 of 3

● Developed and implemented a strategic broadcast facility design plan that integrated SaaS-based OTT delivery of content combined with cloud-based solutions to improve operations while reducing costs.

● Collaborate with internal teams to gain scope of the project, evaluate contractors’ performance, and overhaul the project to engage top vendors while reducing cost and meeting key deadlines.

● Designed, architected, integrated, and launched 1300+ local and national live streaming channels as part of the DirecTV Now initiative.

● Integrated new consumer authentication, DRM, App integration, DAI AD delivery partner ecosystems.

● Managed the Android STB thin-client development, integration, and launch, complete with CDM-manager development CRM, and analytics. Upgraded legacy STB and thin-client platforms for voice ASR/NLU integration with Amazon, Google, Apple, Sonos, and TiVo.

● Integrated & normalized content delivery on signature products, such as NFL Sunday ticket.

● Expanded and reconfigured platforms for HD & 4K systems for VOD, SVOD, TVOD, C3 & C7. PROFESSIONAL SERVICES CONSULTANT – OOYALA – LOS ANGELES, CA / MOUNTAIN VIEW, CA DEC 2012 – NOV 2014 Recruited to guide broadcast & digital media companies through the transition of overhauling legacy systems into a secure OTT and TV Everywhere SaaS-based live and VOD media for global distribution.

● Closed the 2 largest deals for Ooyala, totaling $20M, with DirecTV and Trinity Broadcasting Network (TBN).

● Successfully combined 30 diverse broadcast channels on 5 continents for TBN and delivered to the Ooyala app on IOS, Android, and Web devices. Completed project 30 days ahead of schedule.

● Helped guide sales teams on development, analysis, design, integration, and management of OTT media distribution platforms for premium content such as ESPN, NBC, NBC Sports, CBS Interactive, EverSport, LiveNation, The Grammy’s, The Latin Grammy’s, Telemundo, and LA Times PROFESSIONAL SERVICES CONSULTANT, SPECIAL PROJECTS & PROGRAM MANAGER – VERIZON – VARIOUS OCT 2010 – DEC 2012 Hired to help Verizon establish to necessary infrastructure to begin providing OTT content to MPVD, mobile, web, and connected devices. Touched all aspects of hardware, software, SaaS, data center, and emerging technologies. Provided additional guidance as the technical liaison for multiple joint venture launches.

● Advised Verizon & partners on the development, function, and go-to-market strategy for the Verizon Digital Media Services (VDMS) division in the U.S. and Europe.

● Managed the integration of the Vodafone 3rd-party production into VDMS.

● Created ABR delivery models for all OTT devices, including Redbox and connected TV content delivery. HEAD OF VIDEO & NETWORK OPERATIONS - GLOBECAST NORTH AMERICA – CULVER CITY, CA APR 2007 – APR 2010 Recruited to oversee the business development, engineering, technical operations, maintenance, and client services for a worldwide leader in content contribution, media management, playout, distribution and monetization solutions.

● Ensured the proper global content distribution services used by Verizon FiOS, Cox, DirecTV, Fox Networks, NFL Network, Sony Pictures Entertainment, CNN, and AT&T U-Verse.

● Managed ongoing relationships with TV Globo, WWE, CTV, MobiTV, HBO Latam, ESPN, Satlink, Warner Brothers, Viacom, and others.

● Provided channel planning and development while leading worldwide platform launches.

● Improved operational efficiency from 93.9% to 99.99% in less than 6 months. VICE PRESIDENT OF BUSINESS DEVELOPMENT - ITN SIGNAL STREAM – SAN FRANCISCO, CA 2000 – 2001 Hired to help the regional provider expand their offerings with programming partners and distributors based on their extensive technical resources, including 100 broadcast, distribution, and production facilities.

● Expanded market presence by negotiating joint venture deals with broadcast networks and managed relations with Discovery Networks, San Francisco Giants, Global Crossing, Start TV, Zee TV, CNET-TV, Apple, Charles Schwab, and NASCAR.

● Increased revenues 20% by building and maintaining relationships with British Telecom, Sonic Telecom, Pacific Bell, Fox Television, Major League Baseball, and the National Football League. Bob Robb Resume, Page 3 of 3

EARLIER EXPERIENCE

DIRECTOR OF BROADCAST & PRODUCTION OPERATIONS-ASIA - REUTERS TELEVISION – TOKYO, JAPAN DIRECTOR/ COORDINATING PRODUCER OF CNN/HN - TURNER BROADCASTING SYSTEMS - ATLANTA, GA AND WASHINGTON, DC A1, A2, TECH MANAGER FOR VARIOUS LIVE SPORTING EVENTS FOR ESPN, ABC, NBC, CBS, TBS, TNT, FOR SEC FOOTBALL/BASEBALL/ BASKETBALL, NBA, MLB, NFL.

EDUCATION, CERTIFICATIONS & TRAINING

Bachelor of Arts (BA) in Broadcast Communications, Florida Atlantic University Certified ScrumMaster (CSM), ID 336624. Scrum Alliance. Jun 2014 – Current FCC license #KK6JFI Jan 2014 – Current

Community Emergency Response Team (CERT) member Mar 2002 – Current AFFILIATIONS

AFI, CTAM, NATPE, SMPTE, SCTE

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