Graphic Designer Direct Mail

CHRYSTINA CLEVELAND 972-***-**** • **************@***.***

EXPERIENCE

ART DIRECTOR, Chrystina Cleveland Designs • Dallas, TX • 02.09-Present

• Collaborated with Creative Director at Behringer Investments, a real estate investment firm, to evolve corporate brand, create marketing materials, ad campaigns, direct mail, annual reports, custom illustrations and other collateral materials.

• Created custom packaging, designed logos, conducted photo shoots, shot/edited photography and created direct mail for TNA Solutions.

• Designed book jackets and created custom illustrations in multiple genres (fiction/non-fiction) for the following: Cinderella Has Cellulite, by Donna Arp Weitzman; Dreams & Jealousy, The Story of Holocaust Survior Jack Repp; Nobody Gets Hurt at the Office, by former CEO of Zales Jewelry, Donald Zale. Created coordinating materials

(stationery, magazine ads, etc.) and edited photos.

• Provided creative input for overall layout of quarterly art publication, 3x3 Magazine, produced in New York City. Edit short videos of artist's studio tours.

SENIOR DESIGNER, Guaranty Bank (now PNC Bank) • Dallas, TX • 05.07-02.09

• Developed outdoor banners, billboards, printed and digital materials such as direct mail, custom credit cards, advertising, emails, presentations, web banners, etc.

• Worked within fast-paced environment to conceptualize, design and produce all marketing materials; supervising graphic designers when necessary.

• Collaborated with The Richards Group, to maintain branding for web/digital and printed pieces. SENIOR DESIGNER, Milliman • Dallas, TX • 06.04-05.07

• Worked one-on-one with clients such as InterContinental Hotels, ING and Wild Oats Markets to develop striking concepts under time and budgeting constraints.

• Supervised graphic designers in the design, layout and production of all printed materials.

• Developed proposal art and presented concepts during local and national client meetings. GRAPHIC DESIGNER, Towers Perrin • New York, NY • 09.00-06.04

• Developed proposals and presentations for new business, which include concept development, packaging and design/layout/production of all materials for Fortune 500 clientele for HR consulting firm.

• Worked directly with copywriters, consultants and vendors on all projects and supervised production process; traveling to other Towers Perrin U.S. headquarters when necessary.

• Filmed, directed and edited video client testimonials used in client presentations, annual trade shows and other video based promotional activities.

GRAPHIC DESIGNER, iNexTV.com, Inc. • New York, NY • 08.99-9.00

• Integrated traditional marketing principles with cutting edge Internet technology.

• Developed and executed concepts for brochures, packaging and sales presentations.

• Liaison between iNexTV and both its public relations firm and advertising agency. EDUCATION

RANDOLPH-MACON WOMAN’S COLLEGE • Lynchburg, VA • Graduated 05.99 Bachelor of Arts with a Major in Fine Arts/Minor in Communications Semester abroad at the Studio Art Center International, Florence, Italy UX/UED Certification

SKILLS

Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat Pro, Lightroom), image scanning, digital photography, photo retouching, video production [cinematography, lighting, sound], video editing, UX/UED, MSOffice: Word, PowerPoint, Outlook, Excel

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