Graphic Designer Web Developer

815-***-**** email carolreifsteck.com herscher, il

CAROL REIFSTECK Independent Graphic Designer and Web Developer Strong conceptual thinker and visually creative professional with seasoned design experience in the graphic design and web development fields. Dynamic team player who delivers exceptional results through innovative design communication that strengthens business brand image.

• Excellent visual communication skills; attracts audiences and presents ideas successfully.

• Exemplary client and vendor negotiation skills; easily connects to all personality styles.

• Strong time management and organizational skills with the critical ability to work well under challenging conditions and complete multiple projects in demanding environments. Ace Hardware Corporation

Oak Brook, IL; April 2016–Dec 2021

Rehired Feb 2023 on a temporary

basis, 1-2 days per week

Contractor: Web Content Consultant

• Created corporate news content on Ace's

retailer, vendor and employee intranet sites.

• Launched corporate news content daily,

utilizing Sharepoint and Dreamweaver;

performed site maintenance tasks.

• Developed infographics, icons, banners and

other graphics to enhance the user experience

of Ace's retailers, vendors and employees.

• Assisted with the migration of Ace's retailer

site from Sharepoint to Ingeniux CMS.

Kankakee Community College

Kankakee, IL; Aug 2015–May 2019

Adjunct Instructor: Intro to Web Design

(Dreamweaver CC, html5, CSS3)

Self-Employed

Herscher, IL; June 1996–Present

Proprietor, Graphic Designer, Web Developer

• Provides a wide range of high-end design

services to corporate, business and marketing

clients in design, production and web

development.

• Creates and develops custom, front-end,

responsive website solutions, utilizing

WordPress themes, html and css; performs

WordPress migration; provides site

maintenance and regular WordPress and plugin

updates; incorporates organic SEO strategies.

• Conceptually designs business collateral,

logo and brand image, B2B and retail

catalogs and sales support material that

meet client objectives and promotes

brand awareness and company image.

• Manages standard business operations,

finances, bookkeeping and invoicing.

Regency Thermographers

Hazleton, PA; 1994–1996

Art Director, Graphic Designer

• Directed photo shoot coordination and

stylization, digital editing,

production and press approvals.

• Managed design team and typesetters to

ensure accuracy and optimal results.

• Designed full-color, direct mail catalogs and

assessed design and production of wedding

invitation albums and applicable support

materials.

Eisers/Caldwell Supply Company

Hazleton, PA; 1988–1994

Art Director, Graphic Designer

• Performed full-color catalog design and

production including dealer/retail-price lists

and related materials. Managed entire aspect

of design process from concept to press

approvals.

• Automated catalog production by

implementing digital technologies.

• Eliminated overseas vendors and reduced

material and production time, resulting in an

annual production cost-savings of 35-40%.

• Graduated to desktop publishing from

traditional paste-up techniques, producing

exemplary full-color catalog pages.

• Negotiated with prepress and print vendors

for pricing optimization.

• Provided trade show support in exhibit

design, marketing materials, show

coordination and setup.

Degrees and

Continuing Education

BFA in graphic design -

Iowa State University, 1986

HTML5 / CSS3

Dreamweaver

Photoshop web graphics

Search engine optimization (seo)

Flash animation

Areas of Design Excellence

UX/UI design

Web development

Multi-channel digital marketing

Social media management

Email marketing

Digital image editing

Catalog design and production

Logo design

Brand development

Photo shoot coordination

Large format design

Project/design team management

Business collateral

Sales support materials

Program Proficiencies

Adobe Dreamweaver CC

Adobe Illustrator CC

Adobe InDesign CC

Adobe Photoshop CC

Adobe Acrobat Pro DC

WordPress

SharePoint

MailChimp

Constant Contact

Camtasia: Mac

Microsoft Office

PROFESSIONAL EXPERIENCE

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