Cassandra N. Farley
Email: ***********@*****.***
LinkedIn: http://www.linkedin.com/in/cassandra-farley-474a4674
Learning Consultant
Adult Educator Instructional Designer Performance Improvement Practitioner
Learning consultant with practical knowledge and application of adult learning theory and instructional systems design (ISD) models. An educator with a strong background in developing instructional content that drives organizational performance. Proficient in conducting needs assessment and analysis, creating learning objectives/outcomes, and designing assessments to improve performance. Skilled in relationship building with subject matter experts (SMEs), stakeholders, and project managers to design effective learning solutions aligned with organizational goals.
Core Competencies:
Relationship-building Blended learning (WBT/ILT) Needs assessment/analysis
Research/writing Consulting/coaching Adult learning theories
Curriculum development Performance management Project management
Customer engagement Articulate 360: Storyline/Rise Office 365 Suite, Google Workspace
Professional Experience:
Freelance Instructional Designer (Contractor) 2022 - Present
Manage the course development process with stakeholders and subject matter experts (SMEs). Develop working documents for vendors to write course content, create videos, graphics, and other learning activities. Review content to ensure alignment with learning objectives, resources, and assessments. Identify learning resources and map them to course studies and competencies. Ensures academic and quality standards are reflected in the design and development experience.
Communicate and work collaboratively using Teams and Google Workplace tools.
Human Resources (HR) Consultant (Contractor) 2007 - Present
Friends of Fathers, LLC (Detroit, MI)
Provide small business consulting/coaching to the business owner. Priorities include strategy development, HR, and operations management. Design instructional content using Office 365 and Articulate 360 Storyline/Rise to develop instructional content.
Highlights:
Provide small business coaching, training, and consulting services to the business owner on staff development, performance management, and process improvement,
Design all instructional materials for presentations, workshops, seminars, and ad hoc training sessions for staff. Evaluate the effectiveness of training for performance improvement.
Collaborate with the business owner to write plans, procedures, processes, and policies to structure and streamline operations.
Track and monitor performance goals and strategies to achieve organizational goals.
Cassandra N. Farley Page – 2
Curriculum Developer/Training Coach 2019 - 2020
Miss Dig System, Inc. (Auburn Hills, MI)
Developed call center agent curriculum and training solutions to improve performance and meet departmental goals. Worked closely with SMEs and team leaders to analyze, design, develop, implement, and evaluate new or existing training solutions. Tracked and measured quality of work in metrics to ensure performance standards were met. Designed training interventions to align with the
organization’s goals and objectives. Tracked learners’ performance in a learning management system (LMS) and generated reports. Used data for needs assessment and analysis for training design.
Highlights:
Independently delivered 80% of instructor lead and web-based training. Tracked 100% of training data to measure performance standards against knowledge transfer. Designed learning activities and training interventions to improve performance.
Used ISD models to design training solutions to improve the organization or individual performance.
Designed microlearning solutions incorporating reality-based scenarios, interactive activities, and simulations.
Applied front-end analysis to performance deficiencies and causes.
Associate Faculty 2008 – 2019
University of Phoenix Detroit Campus (Southfield, MI)
School of Business associate faculty assigned to teach undergraduate/graduate-level business and HR courses. Engaged students in classroom instruction using various instructional methods to ensure learning of course materials and objectives/outcomes. Created syllabi, instructor policies, formative/summative assessments, and instructional materials to effectively deliver subject matter.
Highlights:
Assisted the college chair in monitoring, evaluating, and coaching 15 associate faculty members in the School of Business.
Conducted ongoing faculty development workshops, served on faculty/student committees, and provided input to ensure quality learning and instructions for students.
Received consistent approval rating of 85% - 90% from students’ end-of-the-course evaluations.
Affiliations:
Member, International Society of Performance Improvement (ISPI)
Board of Directors Secretary, Jubilee City Church, Metro Detroit
Detroit Film Theater (DFT) Usher, Detroit Institute of Arts (DIA), Detroit, MI
Organizational Support Staff, Pontiac SUN TimeBank, Pontiac, MI
Education:
EdS certification with honors, Instructional Design, Wayne State University (Detroit, MI)
MSM with honors, Business Management, Walsh College (Troy, MI)
BBA, Business Communication, Western Michigan University (Kalamazoo, MI)