Creative Director Project Management

NOEL FRANKEL

PROFILE SUMMARY

CREATIVE DIRECTOR

A performance-focused professional with over 29 years of creative leadership. Proven track record of producing award-winning advertisement, branding, and marketing campaigns for Fortune 500 and startup clients. Adept at marketing, copywriting, art direction, design, and production, paired with a demonstrated success in maintaining cohesive visual and thematic style for projects in alignment with clients’ business needs. Well-versed in delivering a compelling message across various platforms, such as TV, Radio, Digital & Web to engage maximum target audiences. Proficient in the use of industry-standard design software and project management tools to ensure seamless execution and create digital assets. 917-***-****

***********@*****.***

New York, NY-10024

LinkedIn

Website: art-copy.website

PROFESSIONAL EXPERIENCE

Freelance Creative Director – Award-Winning Marketing, Copy, Art, Design, Production Thin Man, Inc. Sep 1994 – Present

• Created and produced advertising for TV, radio, print, out-of-home, and digital engagements for Fortune 500 and startup clients.

• Worked with copywriting, design, and marketing teams to ensure alignment of all aspects of campaigns and marketing strategies with the overall creative vision

• Continually updated on industry trends and best practices in marketing, design, and copywriting to ideate and refine initial concepts for delivery and campaign longevity Major Clients:

Viacom ǀ Time Warner ǀ Ogilvy & Mather ǀ MTV Networks ǀ SDI Technologies - iHome ǀ CMA North America (The German Agricultural Marketing Board) Key Projects and Achievements:

• Created, positioned, and launched iHome, an extensive smartphone and home wellness line of electronics available worldwide through distribution networks in over 70 countries.

• Created Steinway piano rebranding to make ownership less formidable, without denigrating the brand, for the greatest increase of in-store traffic in Steinway's long, illustrious history

• Played a vital role in developing projects such as the launch and positioning of Nickelodeon, VH-1, Nick at Nite, Comedy Central, and Court TV

• Produced a significant spike in US retail with a campaign that positioned “German Foods & Beverages. The old world in a new light,” overcoming a perception of boring and heavy fare

• Created a political campaign that led to the first Democratic Town Board in East Hampton when speculators were selling off the last public land to the highest bidders,

• Worked to develop Time Warner’s Full Service Network in Orlando, Florida—the forerunner to digital TV—and DreamShop, the premier online shopping site

• Received Gold Medal at the New York Film Festival as a DGA Director

• Authored and drafted SaaS patents for the future of ad tech advertising EDUCATION

Fine Art

Temple University - PA

Advertising

School of Visual Arts

PROFESSIONAL SKILLS

• Creative Acumen

• Planning & Implementation

• Strategic, Critical & Analytical

Thinking

• Relationship Building

• Independent & Team Work

• Project Management

• Process Improvement

• Strong Collaboration &

Communication

• Multitasking & Prioritization

• Problem-Solving

• Time Management

• Adaptability & Flexibility

TECHNICAL SKILLS

• Advertising

• Branding

• Digital, Online & Social Media

Marketing

• Copywriting

• Blogging

• Creative Content Development

• Web Design

• Graphic Design

• Microsoft Word

• Ps, Id, Ai, Pr, Ae, PC, TBD

REFERENCES

Available upon request

ADDITIONAL WORK EXPERIENCE

President / Creative Director / Media Consultant

Ogilvy & Mather Jan 1994 – Jan 1998

• President of a new division of O&M set up to create profitable relationships for clients outside the conventional boundaries of the annual advertising campaign.

• Created television shows for Sears, American Express, Hardees, and Kimberly-Clark

• Strategist for the American Express Charge Against Hunger effort, and the American Express Jerry Seinfeld campaign

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