Susan Marie Coffman

*** *. ******** ****** **** Phone: 864-***-****

Roebuck, SC 29376 Email: ad0yfz@r.postjobfree.com

SONESTA HOTELS INTERNATIONAL

Director of Sales – Sonesta Select- Spartanburg SC – 12/20 – Present

Hotel transitioned through buyout into Sonesta Select. Responsible for uncovering business for property in all segments. Mentoring of other Sales Managers in Eastern/Southern Region. Handled sales inquiries and bookings for several other hotels across the country until DOS personnel were hired.

MARRIOTT INTERNATIONAL

Business Development Manager/Sales Executive – Marriott International – 6/09 – 12/20

Joined Business Development Team handling several areas of the East Coast – VA/WV through SC

Uncovering both corporate and leisure groups and individuals for multiple hotels in this region.

Won several achievement awards for revenue captured, Manager of the Quarter etc.

Senior Sales Manager 7/07-1/09

Courtyard by Marriott – Spartanburg, SC

Exceeded Individual Revenue Goals/KSO’s by 110% for YE 2007

Grew Special Corporate Rate 6.5% in 2007 over 2006

Shareshifted Getinge from Hampton Inn and Holiday Inn Express and grew to $92,139 YTD

Built community relationships by serving on Steering/Advisory Board for the Convention

and Visitors Bureau and on the Accommodations Tax Committee

Partnered with Marriott-Renaissance Park for overflow opportunities

Director of Sales 6/06 -7/07

Courtyard by Marriott – Spartanburg, SC/Greenville, SC

Managed a team of two Sales Managers and one Sales Coordinator in a proactive effort to drive sales in all segments.

Consistently outperformed competitive sets in Occupancy, ADR and RevPar Growth

Grew Special Corporate Rate by 47% for Spartanburg and 27% for Greenville in 2006 YOY 2005

Grew average market share for Greenville to 145% and increased RevPar growth by 28.37 during span of 2003-2007

Exceeded Team Financial/Revenue Goal for 2006 at 115% of Goal

Increased Total Room Sales at Spartanburg by 4.0% and 12.4% for Greenville for 2006

Achieved 8.3% RevPar growth for Spartanburg in 2006 YOY 2005

Multi Property Market Account Executive 4/01- 6/06

Courtyard by Marriott – Spartanburg, SC/Greenville, SC/Charlotte Arrowood, NC

Increased Charlotte RevPAR Index by 10.6%; Grew budget by 101% YOY 2004 and increased Weekend Occupancy Index 15.5% YOY 2004

Grew Weekend Occupancy by 32% and Weekend RevPAR Index by 9.6% YOY 04 for Greenville

Shareshifted and penetrated Microsoft account from Hampton Inn and Suites for Charlotte resulting in over $94,000 in revenue in 2004 and maintained status as Number One Account YTD 2008 with over $200,000 in revenue

Shareshifted Fluor Corp account from Hilton and Amerisuites to Greenville resulting in over $100,000 per year revenue since 2004 and consistently ranked as Top Account through 2008

Developed and mentored three Sales Managers in Spartanburg, Greenville and Charlotte

General Manager 6/00-4/01

Courtyard by Marriott – Myrtle Beach, SC

Coached and cross trained a team of 38 associates achieving Gold and Platinum GSS scores

Implemented departmental guest tracking programs to maintain high guest scores

Operations Manager 2/98-6/00

Courtyard by Marriott - Landover/New Carrollton, MD

Led team of 56 associates through Project Ambassador program to raise GSS scores

Received both Quantum Leaper and Eagle Awards for improving GSS YOY in 2000

Bench General Manager/Sales Specialist 1/97-2/98

Fairfield Inn by Marriott/Courtyard by Marriott - NC/SC

Performed proactive sales and marketing efforts for Fairfield Inn and Courtyard by Marriott properties in NC/SC and Northern VA/DC markets

Collaborated with GM’s to set market strategy for property utilizing and analyzing MRDW reports, ecommerce channels and AMEX spend reports to drive successful business results

Created and implemented Motorcoach/Tour and Travel Segment website including two-day itineraries for all participating properties in Carolinas, DC and Philadelphia areas

Fostered franchise partner relationships throughout DC and the Carolinas and consulted and trained teams on sales processes and strategies to drive business results to properties

Trained Sales Managers and Sales Coordinators at each property

Inn Manager 1/96-1/97

Fairfield Inn/Residence Inn by Marriott (Franchise) - Colorado Springs, CO

Achieved Gold and Platinum status of properties with FFI becoming #12 in country for GSS

Presented with Tiefel Award for Guest Service at GM’s Conference in 1998 for both properties

Implemented weekly GSS preventive maintenance program which was adopted by RHW Inc. for use at all properties

Operations Manager/Sales Manager 1/94-1/96

Courtyard by Marriott - Arlington/Rosslyn, VA

Achieved #3 ranking in country in GSS

Recognized as Sales Mentor in Region for all Sales Managers providing knowledge and support

Multi Brand Sales Manager 6/92-1/94

Courtyard by Marriott/Fairfield Inn by Marriott - Hampton/Williamsburg, VA

Expanded Tour and Travel/Motorcoach segment gaining two weekly series into Williamsburg

Shareshifted Anheuser Busch weekly training meetings from Hilton to Williamsburg CYD resulting in over $144,000 in meeting room and f&b revenue

Achieved Gold Status in GSS at all three properties – Williamsburg consistently ranked in Top Five nationwide and Hampton FFI was recognized as Hotel of the Year - 1993

EDUCATION

Shenandoah University Winchester, VA

Major: Business Administration Minor: Psychology Minor: Marketing (2 Yrs)

TRAINING

Ambassador and Certified Trainer for Change Management – Sales Force One

Certified Marriott Trainer for S.T.A.T. and Mission Possible and Change Management

Certifications for Affinity Segments of Sports, Fraternal, Multicultural, Religious, Wedding

Courtyard University, Survival and Thrival

Revenue Management School/Foundations of Leadership

Sales Negotiations/Mission Possible/Snoops/Big Catch/STAT/Boot Camp

SKILLS

Microsoft Word, Excel, Powerpoint, Outlook, Windows XP, MARSHA, FOSSE, Marrpay, MRDW, OneSource, MarRFP, SFA, One Yield, EPIC, etools, Opera, Salesforce

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