Territory building

ELIZABETH A. CRANE

**** ********* *****, ***** *

Parma Heights, Ohio 44130

OBJECTIVE: Sales/Sales Management

A proven professional with a successful track record seeking a challenging position with an innovative organization demanding the highest levels of integrity and productivity, offering excellent communication skills combined with personal ability in the following areas:

1.Direct Major Account Sales Marketing Program Implementation

2.New Product Introductions Broker Leadership & Development

3.Territory Building Sales Force Management & Direction

SUMMARY OF EXPERIENCE:

Tropical Nut & Fruit/Truly Good Foods

Charlotte, North Carolina

(A Nut Roasting Company and Distributor of snacks)

Territory Manager – Midwest Region

August 5, 2013 – June 4, 2020

Pioneered Midwest region. Called on accounts directly offering over 3,000 items to include our own Truly Good Foods products as well as our suppliers’ products. My accounts include hospitals, Hotels, Colleges/Universities, B&I’s, Sporting Arenas, Recreation/Theme Parks.

Accomplishments: First year, virgin territory: 2013/2014 1/2 million in sales; Sold the most number of accounts and sales person of the year, 2 monster accounts each having sales over $25,000 in annual sales; 2014/2015 $1 million in sales; Closed the most sales from internet leads, 3 monster accounts each having over $25,000 in annual sales. 2015/2016 $1.6 million in sales; 2016/2017 $2 million in sales. Sold the most “branded” products; 2017-2018 $2.7 million in sales; 2018-2019 3.5 million in sales.

Liz Crane Specialty Foods

Parma, Ohio

(Food Broker – Owner)

February 2013 – July 30, 2013

Heinen’s Fine Foods

Strongsville, Ohio

May, 2008 – July 30, 2013

Part time position

Worked in 3 departments: Deli, Bakery, and Wine departments

Elizabeth A. Crane Page 2

David’s Cookies

Fairfield, New Jersey

(Manufacturer of Gourmet Cookie Dough and Bakery Products)

Regional Sales Manager – April 2001 – January, 2006

Pioneered foodservice business in the Midwest: Western Pa., Ohio, Michigan, Indiana, Kentucky, Illinois, Wisconsin, Iowa, Minnesota

1.Appointed 9 Brokerage firms

2.Signed up 50 distributors

3.Secured numerous key accounts and chain accounts

4.Increased sales 62% second year, 54% third year with a continuing growth of 50%

Hope’s Cookies

King of Prussia New Jersey

(Manufacturer of Gourmet Cookie Dough)

Regional Sales Director – September, 1999 – December, 2000

1.Started foodservice division for Hope’s Cookies in the Northeast, USA. Grew sales from $0 - $550,000 during the 10 month period.

2.Appointed 6 food brokerage firms.

3.Signed up 10 distributors, 3 chain accounts

Otis Spunkmeyer

San Leandro, California

(Manufacturer of Cookie Dough and Bakery Products)

Territory Sales Manager – September, 1995 – September, 1999

1.Managed the Northwest, Ohio territory representing sales in excess of $3 million.

2.Increased sales by 50% first year, continuing with a 20% growth.

3.Secured many new accounts including Burger King franchise groups, consisting of 36 units, the Catholic Diocese of Cleveland, Travel Centers of America,

4.Increased sales at Sysco Cleveland through AVI and Aramark accounts

Liz Crane Specialty Foods, LLC (President/Owner) Food Brokerage Company

Kimberly Park

Parma Heights, Ohio 44130

Sold Foodservice products to restaurants, other foodservice establishments, i.e, Colleges. B&I’s, etc. Represented 6 lines: Ms. Desserts, Eastern Clam Corporation, Seafare, Concord Foods, Heat-It, Michaelbob’s BBQ Sauce

January, 1989 – August, 1999 – Sold Company to Greg Sladek Food Brokerage

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