SEO Website Manager
Resume:
JASON J MA
***********@*****.***
www.linkedin.com/in/jasonjma
EXPERIENCE
E-Commerce Marketing Manager SEO Analyst
MAXTRADE LLC
**** – Present
Maxtrade LLC is a B2M, e-commerce distribution company for CoolsterTM, a Chinese off-road vehicle brand sold in the US market
2021-Present:
- Scaled annual online e-commerce sales from $130k to $470k, maintaining this level of revenue despite challenges such as a vehicle recall and pandemic shutdowns
- Devise content-driven email campaigns to enhance brand authority and engagement
- Execute email automation workflows to optimize customer engagement, nurture leads, and reduce product abandonment rates, resulting in a 35% increase in customer retention
- Deploy various SaaS and AI solutions to optimize workflow, leading to shorter turnaround times for deliverables and decreasing logistical costs by as much as 70%
- Conduct comprehensive content gap analyses to identify areas of opportunity, leading to the building and implementation of content strategies that bridged informational voids and enhanced user engagement
2018-2020:
- Led a website redesign focused on elevating on-page SEO functionality and user experience, yielding a more optimized platform that facilitated content creation and improved average keyword rankings by 75%
- Partnered with premier marketing agencies to bolster domain authority through targeted backlinking initiatives, increasing total backlinks from under 5,000 to over 15,000
- Launched a blog to enhance internal linking, resulting in the successful publication and authoring of over 20 articles that elevated the site's audience engagement
2016-2017:
- Ran SEO Audits using Google Analytics and Google Search Console to identify and rectify in-depth technical SEO issues, leading to enhanced page visibility, search engine indexability, reduced page load times, and improved sitemap structures
- Spearheaded the integration of web analytics software, enabling real-time tracking of key performance indicators and driving data-informed campaign optimizations, increasing monthly sessions from 3,000 to over 26,000
Administrative Assistant
MAXTRADE LLC
2015 – 2016
- Handled high-volume data entry on a daily basis, ensuring accurate and timely order fulfillment to enhance customer satisfaction
- Served as the primary point of contact for customer inquiries and issues, improving customer experience by providing swift and effective support via email and phone
- Monitored and managed distributor and representative licenses across multiple territories/regions, ensuring all licenses were legally compliant and valid in areas of operation
- Acted as the go-to IT support for a 15-person office staff spanning two locations (Los Angeles and Dallas), minimizing downtime and facilitating smooth technological operations
- Conducted inventory management and warehouse operations to guarantee the punctual dispatch of goods SKILLS & CERTIFICATIONS
Skills:
Google Analytics, Google Search Console, Google Tag Manager, Keyword Research, Technical SEO, On – Page SEO, SEO Copywriting, Content Optimization, Web Analytics, WordPress CMS, SEMrush, Ubersuggest, Surfer SEO, Jasper AI, ChatGPT, Microsoft Office, Google G Suite, E-Commerce SEO, Organic Search, Omnisend
Certifications: Google Analytics (GA-4), Google AdWords, Surfer SEO
EDUCATION
Bachelors of Science, Psychology
University of California, Davis
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