CARLA PARRA

ad0sph@r.postjobfree.com 619-***-**** La Jolla, CA 92037

Summary

Seasoned Small Business Owner with 22 years of experience in operations management, business strategy and financial management. Demonstrated success in capitalizing on new trends and technologies to drive business development initiatives and achieve sales goals.

Skills

Health and Wellness Expert

Strength Coach

Research and Development

Healing Arts

Somatic Practitioner

Holistic Remedies Expert

Product Formulations

Sales Promotion

Experience

Owner/Operator Lifely Wellness, Lifelywellness.com - La Jolla, CA 06/2016 - 06/2022

Promoted business on social media platforms to maximize brand identity and generate revenue.

Set pricing structures according to market analytics and emerging trends.

Employed and managed vendors by negotiating deliverables, cost and expected quality.

Promoted store offerings through newspaper advertisements, catalogs, and brochures to attract new customers.

Managed sales presentations to promote product and brand benefits.

Hosted special events to boost brand awareness and increase community engagement.

Owner/Operator Nutri-Sport La Mesa - La Mesa, CA 01/1998 - 03/2010

Devised business and marketing plans and prepared monthly financial reports.

Set pricing structures according to market analytics and emerging trends.

Employed and managed vendors by negotiating deliverables, cost and expected quality.

Enhanced operational performance by developing effective business strategies, systems and procedures.

Education and Training

Palomar College San Marcos, CA

Business Law

Accomplishments

Active Board Member La Jolla Merchants Association

Maintained a FIVE star YELP rating.

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