Marketing Manager General

HASAN SAEED

Los Angeles, CA ***** 818-***-****

Email: ******************@*****.***

EXPERIENCE:

Sales & Marketing Manager February 2022-Present

Holiday Inn El Monte (IHG Hotel & Resorts)

● Developed and implemented strategic sales plans to achieve revenue targets for the hotel, resulting in a 15% increase in sales in the past year compared to the previous year.

● Oversee daily operations of the team, providing guidance and support in the planning and organization of revenue-generating activities across various segments.

● Represented the hotel at industry events, trade shows and conferences to build brand awareness and network with potential clients and partners including the Chamber of Commerce.

● Collaborated closely with Revenue Manager and General Manager, participating in weekly calls to review and update monthly and quarterly groups and catering forecasts.

● Analyzed weekly STAR reports to identify trends and opportunities in market demand, resulting in a 15% group bookings and 20% increase in RevPAR.

● Surpassed sales targets by securing $0.5M business during the second, third and fourth quarters of the previous year, utilizing social media marketing.

Assistant Sales & Marketing Manager May 2018- November 2021 Movenpick Hotel & Resorts (Accor)

● Identified new markets and business opportunities achieving 95% of the sales target annually.

● Developed and implemented B2B strategies with the sales team to maximize revenue by 13% YoY from existing clients and generate revenue streams from new businesses.

● Lead high visibility trade shows and conferences to network, generate new leads, and increase business.

● Track customer requirements and prepare customized business proposals.

● Handle customer enquiries within predefined parameters and serve as a liaison with hotel service departments on bookings.

● Creating hotel awareness through various marketing campaigns using in-house as well as external third party companies.

Marketing and Sales Representative January 2017- December 2017 DuPont (Pvt) Ltd- Pakistan

● Secured 25% of leads through rigorous market research, negotiations, and an in-house referral program.

● Monitored and analyzed market trends to identify major design tendencies in the region and presented weekly briefs to the Country Head.

● Served as a single point of contact for Procurement Head of Departments, Purchase Managers, and Architects of all Multinational and local companies in Karachi, Pakistan.

● Collaborated with DuPont’s Distributor in the region by assisting in order placement and coordinated with the Regional Supply Chain Team.

Assistant Sales Manager December 2015- December 2016 Zameen Media Pvt Ltd. (Zameen.com)-Pakistan

● Educated clients and prospects on Zameen.com’s propositions and services.

● Defined and implemented an agreed sales plan by taking full responsibility for the execution and delivery of results.

● Worked as a team and individually to achieve 80% of sales targets and Key Performance Indicators (KPI).

● Monitored market trends, conducted competitive analysis, and shared the gained insights with the team on a regular basis.

SKILLS

Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), Salesforce, Opera, Google Suite Languages: Fluent in English, Urdu, Hindi.

University of Karachi June 2016

Bachelor of Science (B.S.) in Business Administration

(Concentration in Marketing)

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