Instructional Design Business Development

CYLYSCE I. MARTINEZ

*** ******** ****** #** *******, NJ 07666 Phone: 917-***-**** ***************@*****.***

Director of Training, Instructional Design and eLearning

Dynamic, results-driven Learning and Instructional Design Executive with 10 years of experience successfully designing, developing and delivering engaging blended/adult learning and development solutions within HR, systems, healthcare, field sales, media, legal and retail environments that reinforce brand positioning, address organizational objectives and increase profitability. Design and develop comprehensive instructor-led/video learning content for use within Neiman Marcus, Nordstrom, Saks, Bloomingdale’s, Macy’s, Selfridge’s, Harrods, Holt Renfrew, The Bay, Palacio de Hierro, and Liverpool and free-standing retail stores. Design and develop system conversion eLearning for global use. Design and develop interactive online learning solutions for use within acute/post-acute care environments. Design and develop health sciences digital learning content for use in higher education. Highly skilled in technology-based training and media brand awareness. Member of MENSA.

AREAS OF EXPERTISE

Instructional Design/eLearning

Adult Learning Methodologies

ADDIE/SAM/ASSURE/D&C

SMART Learning Objectives

Curriculum Development

Learning and Development

Leadership/Team Building

Virtual Instructor Led Training

eLearning/mLearning/LMS

Health Sciences

Fluent in Spanish

Go Animate/Adobe Premiere Pro

Adobe Creative Suite (Mac/PC)

Captivate, Articulate, Camtasia

PowerPoint, Excel, Word

PROFESSIONAL EXPERIENCE

Smart Chick Learning and Business Development Solutions, NY Metro 2013-Present

Principal/Chief Learning Architect

Responsible for all aspects of L&D, instructional design, training, facilitation and strategy.

Partnered with Tailored Brands’ senior leadership to develop global performance management & leadership coaching content used by 20,000 employees including teams at Jos. A Bank and Men’s Warehouse

Combine adult learning methodology and information design principles to design and develop digital health sciences education content used at the University of St. Augustine.

Use Addie, SAM and Assure to design and develop interactive systems/software simulation eLearning used by Con Edison Energy Service Representatives.

Utilize ADDIE & SAM to design and develop comprehensive legal invoicing and intellectual property and copyright infringement eLearning eLearning/blended used by globally by Viacom/MTV and its global legal partners.

Collaborate with Global/US stakeholders to design enterprise-wide on-boarding and product education e/mLearning and classroom training.

Use ADDIE and SAM to design/develop on-boarding, brand, product & sales training for L’Oreal/NYX.

Design and implement level 1-3 Kirkpatrick evaluations to assess training and determine ROI.

Construct and conduct needs analysis to ensure the alignment of learning solutions with business objectives.

Design and facilitate sales, coaching and leadership development workshops for clients.

Partner with stakeholders to develop metrics to identify key indicators of performance improvement.

FRESH, INC., New York, NY 2012-2013

Director of Training

Used ADDIE and SAM to design and develop Instructor Led learning content that addressed learning needs & drove sales.

Collaborated with SMEs, Fresh founders and Marketing to develop brand appropriate, experience-driven education seminars and retail events.

Spearheaded the development of “T.A.P. & Train” iPad-based mLearning initiative.

Designed and implemented level 1-3 Kirkpatrick evaluations to assess training & identify opportunities.

Collaborated with Asia subsidiary to develop region-specific education vehicles for China, HK and Korea.

Effectively coached and developed the US Education and Events team.

CYLYSCE I. MARTINEZ– page 2

707 Chestnut Avenue #B4 Teaneck, NJ 07666 Phone: 917-***-**** ***************@*****.***

CLARINS FRAGRANCE GROUP, New York, NY 2010-2012

Director of Training/Instructional Design & Client Events

Utilized ADDIE, SAM and Dick & Carey to develop strategic, interactive English/Spanish-language instructor led curriculum, training and event programs for Thierry Mugler, Azzaro, David Yurman and Swarovski fragrances.

Partnered with Paris office and Latin American subsidiary to innovate and adapt market-specific training tools.

Developed and implemented scalable, cost-effective and retailer-specific training content that increased sales and gained NPD ranking for pillar fragrances (ANGEL 5, Chrome 16, ALIEN 19)

Drove the design and development of David Yurman Fragrance training content in the Americas & EMEA

Effectively coached and developed the training skills of 30 Account Executives and one Education Manager.

Designed and implemented level 1-3 Kirkpatrick evaluations that assessed training and identified opportunities.

Invited to spearhead the development of US/Canada eLearning initiative.

Wrote, produced, directed and edited “INSTA-TRAIN” video on-boarding initiative to facilitate the training of remote staff and increase new-hire productivity.

Selected to speak on US retail event practices at the 2011 CFG International Education Seminar in Paris.

Served as CFG National spokesperson; performed brand immersion for media, celebrities and VIP associates.

Managed education and events budget.

PRESCRIPTIVES, INC., New York, NY 2007-2009

Global Director of Education and Instructional Design

Assessed and determined training needs to design and develop strategic, retailer-specific sales and client development training that aligned with corporate goals.

Utilized ADDIE and Dick & Carey to develop an interactive instructor led sales & client service training curriculum.

Developed and implemented targeted blended, CD, and iPod based training vehicles that increased field productivity and reduced turnover.

Collaborated with Marketing and Sales Administration to develop retailer-specific, experience-centered client event programs that drove sales and increased market penetration.

Coached and developed the training skills of 6 Education/Events Executives and 30 Sales Executives.

Collaborated with sales and marketing to devise metrics to determine performance against goals and sales.

Designed and implemented level 1-3Kirkpatrick evaluations that assessed training initiatives and identified opportunities.

Developed seasonal education seminar curriculum/itinerary and podcast scripts.

Increased foundation/color story sales by 9% by creating interactive CD ROM application and selling module.

Chosen to appear as a spokesperson/panelist in the “I SUCCEED” podcast series.

EDUCATION AND ASSOCATIONS

Master of Education, Instructional Design, UMASS Boston, Boston, MA (3.74 GPA)

Graduate Certificate, Instructional Technology Design UMASS Boston, Boston, MA (3.74GPA)

Bachelor of Arts, History and Theater Arts, Boston College, Chestnut Hill, MA

Associations:

MENSA, admitted 2015

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