Business Development Project Management

Cathleen Murphy

917-***-**** ad0p8w@r.postjobfree.com New York, NY

Music Business Executive

Business Development Music Licensing Specialist Rights Mangement

Professional Profile

Accomplished professional with hands-on experience in multiple areas across the global music industry. Thrives in creative environments with the ability to lead initiatives, improve practices, and drive profitability. Current voting member of the Recording Academy (Grammys).

Recognized in the industry for Subject Matter Expertise across Recorded Music, Music Rights Management, Licensing, Artist Development, Production Management, and Cross-Functional Collaborations.

Adept at cultivating partnerships and building trusted relationships, including major and independent label and publishing executive teams, talent, and business and legal stakeholders across the entertainment industry.

Unparalleled knowledge of how to effectively execute strategy; experienced negotiator and highly-skilled organizational work-flow manager with multi-level expertise of current entertainment industry landscape.

Areas of Expertise

Executive Leadership – Music Rights Management - Advertising/Branded Content

Talent Relations – Presentation Building – Problem-Solving – Contract Negotiations

Business Development – Organizational Strategy – Team Building – Budgeting & Cost Control

Relationship Building – Cross-Functional Project Management – Collaboration – Communication

Professional Experience

Key of C Entertainment 2021 to Present

Music Strategist/Consultant

Leverage experience leading creative initiatives at major labels and music publishers, and as an Executive Producer for streaming, advertising, TV and live performance content; expertise in project management, creative services, contract negotiations, and more.

Currently managing creative service projects with both major and independent labels, music publishing companies, world-renowned music catalogs & recording artists.

Executive Producer for multiple album recording projects; concepting, hiring teams, managing budgets and contracts and supervising full recording process; recent projects have generated over 30 million global streams.

Advisor to multiple media companies on expediting new administrative licensing process and music-leading content strategy.

Pepsi Creators League Studios & Pepsi Global Group 2015 to 2021

Music Strategist/Executive Producer

Held several roles across the brand portfolio and teams, including Executive Producer and Music/Licensing Strategist. Specialized in rights management, clearances, label and publisher relations, contract negotiations and licensing agreements, working side-by-side with Business Affairs.

Notable Contributions:

Identified, evaluated and implemented music strategy solutions across all of Pepsi Global’s branded content, including building bespoke partnerships with the music industry’s highest-level creators and firms.

Created and supervised music department for PepsiCo’s Creators League Studios, overseeing execution of streamlined business and administrative process while elevating services and billing by over 50% in a year.

Developed and drove music initiatives from creating presentations to full project greenlight across Pepsi’s key portfolio, working closely with brand teams including Quaker, 7Up, Lays, PureLeaf Tea, LIFEWTR and more.

Cathleen Murphy ad0p8w@r.postjobfree.com Page 2

Collaborated cross-functionally with PepsiCo Business Affairs on standardizing music licensing agreement structure to support company best practices while boosting efficiency across large-scale projects including Super Bowl Halftime Show (over $5.1M in licenses), UEFA Closing Ceremony global broadcast and more.

Project-managed long-range budgeting, planning, scheduling and research including negotiation of rates and deliverables with outside agencies, production companies, and music industry partners.

Advised brand teams within PepsiCo’s Design Center on multiple music-based projects, overseeng programming, use, recording and third-party usage of PepsiCo’s Creators League on-site recording studio & soundstage.

Sony Music/Masterworks Records 2010 to 2015

VP of A&R

Facilitated projects from concept to finish; assembling the best-in-class teams, analyzing P/L, managing budgets and operational logistics, and supervising entire production process. Led on creative licensing strategy for advertising campaigns and film and TV opportunities.

Notable Contributions:

Delivered and executive produced 30+ albums, including Grammy winning projects with Yo-Yo Ma, Tedeschi Trucks Band, and Broadway cast recordings for Once and Kinky Boots.

Proactively grew the brand and increased revenue with new signings and IP acquisitions, including YouTube sensations 2Cellos, with 1.5B+ in album streams and over 1.5B streams on YouTube.

Identified and closed a successful ongoing brand partnership with Turner Classic Movies (TCM), opening a new path to market for the Masterworks catalog and generating new cooperative revenue streams.

Co-developed the genre-specific Masterworks Broadway brand, teaming with Marketing and Product Development on elevating sales and streaming revenue for the label’s specialized Broadway catalog.

Cross-functionally partnered with Sony’s digital team on the successful launch of SonyMasterworks.com, a dedicated digital D2C e-commerce platform.

Additional Professional Experience

Senior Director Creative Services, EMI Music Publishing

Developed hit content on multi-platinum albums, Led initiatives for multiple high-yield catalog campaigns for the world’s largest music publisher.

Senior Director of A&R, Epic Records / Sony Music International

Developed hit repertoire for platinum-selling Epic artists, supervised buildout of inter-departmental global database of best-in-class producers, songwriters writers and publishers for Sony/Epic Head of Global Music.

Education

Bachelor of Fine Arts (BFA)

NYU Tisch School of the Arts

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