Creative Director Marketing Manager
Resume:
WICK PORTER
Bruce Wickland Porter
Huntington Beach, Ca. 92646
**************@*****.***
MARKETING & COMMUNICATIONS
Confident, creative, and highly qualified marketing professional with 20 years of distinguished performance. Broad background grounded with exceptional work ethic, resource optimization, and commitment to organizational objectives within a competitive and rapidly changing marketplace. Proactive manager and tactical planner with the ability to attract and secure key players in building strong and lasting business relationships. Skilled in the creation and implementation of market specific merchandising and promotional strategies that generate measurable increases in market share, sales, and profitability. Graphic artist well-versed with Adobe Creative Suite: Photoshop, Illustrator, InDesign, Flash, Acrobat, Dreamweaver, Fireworks. Basic knowledge of HTML and MS Access databases.
PROFESSIONAL EXPERIENCE
Freelance Writer
2008—Present
Contributing writer for lifestyle and pop culture publications, notably Laguna Beach Magazine, Newport Beach Magazine, Bespoke, Drowned in Sound, The Line of Best Fit, Prefix, Uncut, Tank. Ghostwrote How to Profit from Gold and Rare Coins Now by Donald Kagin. Transline Supply / Zyrus Press
Marketing Manager and Creative Director
2011—2014
Transline is America’s #1 wholesale supplier of rare coin and stamp products and publications. Developed in-house brand Guardhouse for popular numismatic products like display boxes and coin capsules. Designed print advertisements, catalogs, and product packaging. Maximized company website SEO and regularly launched a variety of PPC internet advertising, including Mailchimp email campaigns. Established a well- defined communications strategy.
• Contributing architect and builder of the GuardhouseHolders.com retail website
• Doubled website traffic and increased click through rate by 70%
• Averaged adding 2.5 dealers and retailers daily to customer base 1 of 2
Wick Porter **************@*****.*** 2 of 2
Zyrus Press, Transline’s sister company, is an award-winning small press that specializes in numismatic books. Duties included contract negotiations, editing, writing, and layout of new publications. Created business plans, timelines, and budgeting for new projects. Print, direct mail, trade shows, internet marketing campaigns.
• Edited and oversaw production of popular Cornerstone Lincoln Memorial Cents, Jefferson Nickels, and Roosevelt Dimes coin albums
• Launched process of turning backlisted books into eBooks
• Wrote and distributed press releases and media kits
• Added over 100 new booksellers, including the majority of HobbyTown USA retail stores
• Boosted cash flow and improved inventory levels by running sales on backlisted titles Legacy Entertainment
Marketing Manager / Account Director
2008—2010
Led product placement and brand integration team, leveraging clients with television and film projects to maximize the product’s profile with consumers. Established powerful connections on both sides of the product divide—from brand managers and marketing directors to studio executives, producers, prop masters, and video game designers. Entertainment promotions through celebrity seeding, movie premieres, high- profile charity events, and gifting suites.
EDUCATION
Pepperdine University
Master of Business Administration
University of California Irvine
Economics and Mathematics
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