PROFESSIONAL EXPERIENCE

AYSON PARTNERS ****-Current

Principal, Founder

Founded and grew an operational and marketing consultancy firm, offering clients a comprehensive suite of services to assist with business development, client relationships, and new customer acquisitions.

Partnered with Prophase, a leading New York medical solutions and testing Company, to grow core medical services business, improve human capital performance, and drive bottom-line Company growth.

Led strategic planning initiatives, organizational growth plan, and managed hiring and talent for different service and product offerings.

Optimized delivery across products and services using feedback from technicians, lab partners, manufacturers, and customers, and leveraged best practices to consistently exceed client expectations. AFRICA ECORACE 2020-2021

Marketing Coordinator Monaco, France

Developed brand relationships, partnerships and donor relationships to support bike race in France, North Africa, West Africa, and South America, focused on sustainable development.

Expanded Africa EcoRace’s global customer reach, resulting in a 73% increase in international media coverage, as well as participation from customers in 5 countries to over 30 countries.

INDEPENDENT EXPERIENCE 2017-2020

Contract Work & Intern US, Australia, France

Worked for private and public sector companies and clients including Lufkin Industries, Hilti Australia-Sydney, Credit du Nord-Nice, and Office Monegasque Maritime.

Led Company branding initiatives and facilitated collaboration regarding product development with sales engineers, sales teams, and marketing.

Ensured seamless service delivery, managed ordering & invoicing, supplier relationships, and product shipping, used integrated software solutions such as SAP and proprietary company and government data systems. EM PRODUCTIONS 2013-2017

Sales Assistant New York, New York

Contributed to development of targeted marketing campaigns that adhered to brand guidelines and maintained consistency across multiple channels, including social media, email marketing, and in-store promotions.

Represented multi-national brands at industry showcase events, including NY Fashion Week and EM private showings, amplifying brand visibility and fostering industry relationships with designers and customers. CONTACT

305 West 45th St., Apt 2C

New York, New York 10036

Cell: +1.347. 280.6327

E-Mail: ad0mmq@r.postjobfree.com

Linkedin: linkedin.com/in/soniakhettab

EXPERTISE

Partnership Development

Account Management

Negotiation

International Marketing Strategy

Brand-Building & Promotion

Sales and Business Development

Content Creation and Management

Human Capital Development

Fluent in French

RESULTS

Generated $2.3M in new sales and

accounts during partnership with

Prophase.

Hired 20 employees during partnership

with Prophase and maintained a

$60,000 monthly payroll.

Led new hire orientation and training

sessions for 40+ new hires.

Coordinated daily supply delivery and

product delivery and processing

logistics.

LANGUAGES

French: Mother Tongue

English: Fluent

Spanish: Basic

EDUCATION

SKEMA Business School-France,

Master of Science in International

Business

SKEMA Business School-France:

Bachelor of Science in Management and

Accounting

BRISTOL School-France Associate’s

degree in International business

SONIA KHETTAB

As a New York-based marketing professional with global experience across media strategy, partnerships, and operational execution, Sonia has carved a niche for herself as a bridge between diverse markets from Monaco to Manhattan. Her unique skill set, which combines operational planning, brand strategy development, human capital management, and stakeholder engagement, has consistently delivered solutions for marketing, operational execution, and business development needs.

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