RHONDA L. SEATON

*** *. ****** ****** • SAN JOSE, CA 95128 • 310-***-****

ad0llz@r.postjobfree.com

SKILLS

Strategic Communications • Messaging • Media Relations •Writing and Editing • Crisis Communications

• Internal Communications • Organizational Storytelling • Executive Thought Leadership • Interview Preparation • Media training • Social Media • Press Releases, Pitches, Op-Eds, Presentations • Satellite Media Tours • Spokesperson • Measurement • Management of Internal and External Teams EXPERIENCE

AccuWeather, Vice President, Corporate Communications, September 2021 to December 2022

• Oversaw strategic communications for largest private weather and media company comprising 500 team members, impacting lives and preventing harm to tens of thousands in the US and globally.

• Reported directly to CEO and provided strategic communications and media relations counsel to entire C-Suite earning their respect and trust before, during and after global Covid pandemic.

• Successfully managed crises that threatened serious repetitional harm. Director, Public Relations, August 2017 to September 2021

• Increased influential media placements and reach by over 20% each consecutive year of employment.

• Consistently ensured strategic news placements in 96% of Tier 1 influential media outlets.

• Successfully wrote and placed important op-eds in top media outlets in voice of company leadership.

• Managed RFP and search for and subsequently directed activities of top 10 global PR firm. Executive Communicator, Speech Writer, March 2017–August 2017

• Prepared hundreds of speeches, press releases and related media materials for largest private weather company globally, including in US, Canada, EU, Latin America, China, and many other countries.

• Oversaw all internal communications and awards presentations to team member base of 500 in several locations throughout the US and globally.

• Handed all internal and external communications for CEO, including interviews, announcements, speeches and presentations.

The Jewish Federation of Greater Los Angeles, Senior Director of Marketing Communications and Special Events, July 2005-June 2015.

Freelance Writer, November 2001-July 2002.

Paul Spindler Company/ PFI Spindler, independent PR consultant; writer, July 2000-November 2001. WellPoint Health Networks, Inc./ Blue Cross of California, Director, Provider Communications, June 1999-June 2000; Manager, Corporate Communications, February 1997-May 1999. GCI Spindler, West Coast office of GCI Group, Senior Account Supervisor (last position held), February 1990-February 1997.

VOLUNTEERISM/ORGANIZATIONS

• WPSU (PBS/NPR), Advisory board member

• Centre County PAWS, special events and fundraising committee

• Adat Ari El Synagogue, board membership

• Phoenix House of California, publicity

• Meals on Wheels Los Angeles, volunteer and Koreh LA tutor for second graders reading below grade level.

EDUCATION

• Bachelor of Arts, Journalism, San Diego State University, 1988

• Student Abroad One-Year Program, Hebrew University of Jerusalem, 1986