Yufan (Krystal) Yao

ad0l9w@r.postjobfree.com (*32) 529 – 1229 LinkedIn

EDUCATION

Rutgers University, New Brunswick, NJ Expected 06/2024

Bachelor of Arts in Communication and Media, Minor in Entrepreneurship

ENTREPRENEURSHIP

Online Psychology Studio, S h e n z h e n, C h i n a 9/2019 – 8/2020

Founder and President

Established a WeChat official account called "ELIXIR Studio," focused on mental health issues and resources

Posted 51 original social psychology essays for 2,000+ subscribers

Created a column with 87,000+ subscribers on the Toutiao platform, publishing 4 original social psychology essays

Coached and trained 5 colleagues in responding to club member questions on topics including procrastination, decision-making and depression

Recruited and hired a team of 13 to post responses on official WeChat account

Researched academic articles on AP Psychology to present live weekly lectures, with topics including depression, obsessive-compulsive disorder, misunderstandings about psychology, and insight into IQ, to 20+ club members

Prepared course/class materials as a Teacher’s Assistant for the high school’s Psychology program

Organized monthly off-campus lectures, inviting guest speakers including Dr. Shi (Chinese Academy of Science) and Dr. Ranjanna Dutta (Sagina Valley State University), to promote the importance of mental health to 30 attendees per event

Invited to join a small test group of Know Yourself, a large national educational technology firm, to offer feedback to company leadership on recent social phenomena, including herd behavioral influences, from a student's perspective

Contributed to managing a career planning company called ZhiQu Career, created by a psychology professor from Beijing Normal University, by responding to online participant inquiries

INTERNSHIP EXPERIENCE

WPP-Superunion, S h e n z h e n, China 3/2022 – 6/2022

Project Management Intern

Conducted brand review, including assessment of strategic goals, future brand messaging needs and competitive product analysis on companies such as Disney, Universal Studios and Paramount, for Hengdian Group, Tencent Cloud, and BYD's brand Ferdi Technology; Competitive analysis report was reviewed and approved by Luo Zhongliang, Chairman of Ferdi Technology Co., Ltd.

Transcribed 4 senior executive interviews concerning branding and new product plans for Shenzhen China Star Optoelectronics Technology Co., Ltd.

Compared and contrasted public transit systems globally, including those in cities within UK, France and Russia, with that of MTR Corporation in Hong Kong, while conducting Chinese stock market research

Conducted systems of engagement (SOE) analysis on behalf of companies such as Sujiao Science and Technology Co., Ltd. and Shenzhen City Transportation Co., Ltd.

JD.com, B e i j i n g, China 6/2021 – 9/2021

Summer Intern

Completed a Corporate Identity System (CIS) analysis, executed mind identity (MI) system forms and created detailed documents of brand operation

Collaborated with the Consumer Goods Brand Operations Director to compile a report for department operational leaders

Conducted the promotional process through WeChat by designing online promotional timeline

Scheduled the activities of events to attract people to the restaurant

Completed the JD.com catering "Series of Uan" stories that told the history behind featured dishes, creating video script and promoting videos on social media

Organized logistics for a JD Catering and Food Carnival meeting of 80 people in 2021

Visited the business districts with large populations and attractions such as the Communication University of China, Beijing Wuzi University and Changying Tianjie, to identify potential new locations for JD Catering expansion

SKILLS

Technology: Office Suite

Language: Mandarin (Native), English (Proficient)

Skills:Communication,SEO&SEM,Digital marketing and analytics, Video editing, project management,

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