Nyasha Bass

*** ********* ****** ********* ** New York, New York 10025

Phone: 646-***-**** E-mail: ad0jbr@r.postjobfree.com

PROFILE

Seasoned negotiator and problem solver with over 15 years of digital sales and business development experience

3+ years of experience managing team of 11

EXPERIENCE

Newsflare

Head of US Editorial Sales 3/22 – 11/22

Lead and develop US team to drive revenue growth by selling Newsflare’s video platform to broadcasters and digital publishers

Manage relationships with media companies such as Inside Edition, Vice, NY Post and Weather.com

Strategize and collaborate with finance, marketing and editorial to increase market share in the Americas

Hearst 12/20 – 2/22

Director of Business Development - Newspapers

Built affiliate marketing partnerships with merchants and e-commerce platform providers such as Impact, Rakuten and CJ, resulting in 50% increase in revenue

Identify emerging trends and work with partners to improve content visibility and revenue opportunities with partners like MSN, NewsBreak, Apple News, Ex.co and Taboola

Liaise with Editors across Hearst’s newspapers groups, Director of Content Marketing, VP Revenue and Product/Engineering stakeholders to increase traffic and revenue.

Naviga (a Vista Equity Company) 9/19 – 4/20

Sales Director

Sold CMS, advertising management and audience development SaaS solutions to publishers

Worked with C-suite executives to build multiyear partnerships ranging from $85,000 -$550,000

Accelerate Consulting 11/18 – 9/19

Senior Consultant

Partner with a wide range of companies across the digital media and technology ecosystem, helping to identify opportunities to accelerate revenue growth through marketing and sales strategy and partner development

Leverage existing contacts and relationships to pitch Airtory, a creative rich media platform, to publishers

Storyful (A News Corp Company) 12/15 – 7/18

Director, Business Development – Publishers

Develop and create opportunities to license and distribute Storyful’s video content for use on social, site, linear TV and OTT

Manage relationships with media companies such as ABC News, New York Times, NowThis, Vice and Univision

Brought in $2.5 million in revenue and winner of News Corp’s Pacesetter Award

Demand Media/Leaf Group 3/14 – 12/15

Director, Business Development –Content Solutions

Identify, manage and develop content marketing partnerships with brands, retailers and agencies such as Office Depot, Chase, RB

Evangelize products such as custom digital content creation and comprehensive content strategy solutions

Achieved 138% of goal

Studio One 12/10 – 4/13

Vice President, Partner Development

Managed, hired, trained and set KPI’s for a global partner development team of 11

Created and implemented Go-To-Market strategies and CRM processes for the team

Develop and maintain strategic partnerships with senior level business development executives and Editor In Chiefs at companies such as Yahoo! Latin America and Fox Television Stations

Increased number of partners by 30% and organic traffic by 100%

PCMag.com, Ziff Davis, Inc 10/08– 11/10

Director of Licensing Sales

Establish and maintain relationships with technology companies such as Canon, Verzion, HP and Apple to sell the PCMag.com logo and content for promotional purposes.

Develop new sales strategies, revamp legal processes and pitches.

Met sales goals at 110%

Regional Sales Manager

Responsible for identifying, qualifying and closing online advertising opportunities for the PCMag Digital Network

Establish and maintain relationships with both direct marketers and agencies such as Mindshare and Carat

DoubleClick 8/06 – 12/07

Account Director - Publisher Technology Sales Division

Account manage and present ad-tech solutions to top tier publisher clients such as NBC, and Motley Fool

Maximize revenue generation and consistently exceeded upsell goal

Bankrate.com 4/01 – 7/06

Account Executive

Establish advertising relationships with corporate decision makers and agencies for banks such as Emigrant Savings Bank and Capital One which resulted in over $4 million in revenue

Partner Development Manager

Manage key online partnerships, e.g. USA Today, Bloomberg and Nasdaq resulting in a 50% traffic increase

EDUCATION

Wesleyan University, Middletown CT BA, Psychology

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