L. NIKKO DIGGINS
*********@*****.*** 213-***-****
SENIOR SALES MANAGER
STRATEGIC SALES MANAGEMENT DYNAMIC LEADERSHIP
Dedicated and focused Senior Automotive Sales Manager with 10+ years of experience in sales, business development, finance management and marketing in highly competitive markets. Proven producer of sales and profit with an ability to pinpoint business opportunity. A proven leader with a strong executive presence capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth. Fluent communicator proficient at building productive relations with team members, clients, and management. SKILLS & EXPERTISE
v V-Auto
v Strong Communicator
v Results-Oriented
v Proven Sales Track
Record
v Business Development
v Tactical Closer
v Inventory
v Prospecting
v Skilled Negotiation
v Value-Based Selling
v Financial Acumen
v CRM
v Service To Sales
v Decision- Making
v Revenue Generation
v Cold Calling
v Account Management
SALES DIRECTOR SALES MANAGER SERVICE TO SALES DIRECTOR NAPLETON’S VW OF SANFORD FL 2020 TO PRESENT
• Established excellent track record for closing deals, provided training, and mentoring to 15 sales advisors.
• Negotiated sales terms, trade-in values and financial arrangements with consumers and completed all related documentation.
• Created a Service to Sales department and executed a process between the service and sales department utilizing the Autoloop and V-Auto systems to upgrade customers into newer vehicles resulting in 20% increase in new and certified vehicles sales.
• Qualified internet sales leads. Reviewed and handled confidential client information.
• Utilized V-Auto Deployed effective sales strategy aimed at educating customers on new upgrade features advancements in new model vehicles. This led to an increase in new car upgrades for the dealership.
• Built strong, long-lasting customer relationships by partnering with customers and understanding their needs.
• Appraised customer vehicles utilizing V-Auto to determine if customers qualify to upgrade into a new vehicle.
SR. SALES MANAGER
CALSTAR MERCEDES CA 2016 TO 2020
• Trained, motivated, and managed a team of 16+ sales advisors and 4 internet sales advisors. Consistently Achieved monthly sales goal of $850K YoY.
• Implemented marketing strategies which resulted in significant growth of customer base.
• Delivered gross profit of $1.2M by selling 950 cars in a 6-9-month period.
• Negotiated the price of the new car and strategized to meet customers goals, checking the rolling stock inventory.
• Developed and managed sales teams with an innovative incentive plan to increase retail automotive sales.
• Led a team that achieved well above the company average in sales and revenue growth.
• Answered product questions with up-to-date knowledge of sales and store promotions.
• Improved customer service quality and increased sales by developing a strong knowledge of company's models, products, and services.
L. NIKKO DIGGINS
*********@*****.*** 213-***-****
SALES MANAGER
LEXUS OF GLENDALE CA 2014 TO 2016
• Maximized dealership profits by selling vehicle service contracts, insurance, and other ancillary products offered by the dealership.
• Promptly met the customers in the showroom, identified and addressed their needs and preferences in purchasing vehicles.
• Increased sales opportunities by 20%, turned prospecting and inbound calls into in-store sales.
• Submitted the purchase proposal and backup documentation to the Finance Manager for approval.
• Formulated consultative and up-selling techniques to deliver solutions that met business goals and objectives, while increasing exposure and brand recognition.
SALES MANAGER SMART CAR & INTERNET DIRECTOR
MERCEDES-BENZ BEVERLY HILLS CA 2013 TO 2015
• Developed and implemented a stand-alone Internet Center selling all Mercedes-Benz Of Beverly Hills model lines (Mercedes-Benz, Sprinter, and SMART).
• Created sales training program to assist sales team in recognizing client needs and maximizing sales revenue.
• Managed and maintained customer retention portfolio with retail sales team of 18.
• Specialized selling high end vehicles. Sold many new and preowned vehicles, delivering an increase profit during my tenure
SALES & MARKETING MANAGER INTERNET SALES/BDC DIRECTOR KEYES EUROPEAN, MERCEDES BENZ VAN NUYS CA 2008 TO 2013 EDUCATION
Finance and Insurance Auto Team One
Sales and F&I Management The Lloyd Andersen Group WEST LOS ANGELES CITY COLLEGE
CAL STATE DOMIGUEZ HILLS
REFERENCES UPON REQUEST