Lifecycle Management North America

Max Brogi ********@*******.*** • LinkedIn

Atlanta NE, GA 30345 • 215-***-****

Product /Program Management

Results-driven global professional with solid experience in developing / driving product strategies, managing transformative projects and leading cross-functional teams Key Areas of Expertise

• Product Road-mapping

• Product Lifecycle Management

• Technology-Based Solutions

• IP Video Set-tops, Cable Gateways

• Agile Project Management

• Market Analysis

• Quality Assurance

• IoT /connected devices

• Budget / P&L Management

• Customer Focus

• Team Leadership

Recent Experience

Cooper Lighting Solutions, Signify North America, Atlanta, GA April 2017 – Nov 2022 Product / Program Manager

Created and implemented strategy to expand the WaveLinx Smart Building controls system footprint to outdoor environments and Smart Cities.

Key Accomplishments

• Led development of multi-year development plan to expand the portfolio of indoor lighting control solutions into a new outdoor business line projected to generate $10M+ in its first 3 years in the market.

• Designed detailed product roadmap (including outdoor sensors, control nodes, software, and system features) required to enable the use of luminaire systems in outdoor locations such as parking lots and intelligent parking garages, and seamlessly implement this technology in Smart Cities.

• Oversaw the development of cloud tools for outdoor gateways and their web UI - leveraging the use of Atlassian Applications such as Jira and Confluence.

Product Manager / HALO Outdoor Brand Leader

Led global-based team that enhanced productivity and streamlined operations of the HALO product line, to successfully deliver 2020 sales targets amidst challenges in Covid pandemic. Key Accomplishments

• Managed profit and loss (P&L) worth $32M+ for security-based outdoor residential lighting.

• Streamlined HALO product line from 130 to an optimal 50 Series.

• Initiated and executed new series of HALO area lights and floodlights delivering over 40 SKUs within nine months.

• Implemented inventory optimization strategies that reduced inventory levels to 75% within 10 months.

• Optimized product distribution to utility companies and prominent big-box retailers like Home Depot, Lowe’s, and Menards.

ADB, Inc, Suwanee, GA Sept 2014 – Dec 2016

VP Product Marketing for IoT Solutions

Led the creation of an innovative business line of IoT/connected smart appliances – leveraging ADB's extensive broadband expertise and its established presence in the consumer and commercial appliances market. Key Accomplishments

• Led in-depth market analysis to identify target client portfolio and assess 5-year revenue projection for an IoT/ connected appliances product line.

• Orchestrated the IoT business model that secured development and commercial funding from ADB’s Board of Directors.

• Developed IoT product line market penetration strategy and go-to-market plan, including all relevant marketing documentation and requirements to establish a strong brand identity.

• Spearheaded IoT customer education efforts, resulting in the adoption of connected appliances technology among Whirlpool EMEA and a broad network of consumer/ commercial vendors.

SMC Networks, Inc, Suwanee, GA Dec 2012 – Sept 2014 VP Product Management and Marketing for Gateways and IoT Solutions for Home Security Established new product team from ground up that spearheaded transformative product strategy for the revitalization of an aging product portfolio.

Key Accomplishments

• Developed Cable Gateways (DOCSIS 3.0) and Personal IoT for Home Security / Home Monitoring products.

• Integrated touchscreens and home sensors into an iControl platform, promptly adopted by major North American cable operators like Xfinity Home Security and Cox.

• Launched 6 cable broadband gateway products and prompted development of 7 novel IoT product upgrades, including new home security sensors.

• Conceptualized and executed all product branding strategies – including marketing messaging and full documentation required for successful product launches.

Previous Experience

NCR Corporation – Director Product, Program and Operations Management, Entertainment LoB

Seachange International – VP Product Management and Marketing/Advertising solutions

Scientific Atlanta / Cisco Systems, Inc – Manager of Product Management, IPTV set-tops

IPC Systems, Inc – Director Product Management, Traders’ Turrets and Financial Applications

General Instrument / Motorola, Inc – Director International Market Development

Education

Master of Business Administration

Master of Science in Computer Science

Bachelor of Science in Computer Science

Lehigh University, Bethlehem, PA

Certified Scrum Master

Native speaker in French, Italian and Spanish

Contact this candidate