Laura Hallowes

Senior Visual Designer

ad0czz@r.postjobfree.com 678-***-**** laurahallowes.design

Brand development, logo design, digital and print, web design, typography, production and illustration. Adaptable to large corporations and agencies as well as SMBs and private clients. Balance between simplicity and necessary complexity. Clients: ACOG Paralympic Games Aventis Barq’s Root Beer Beazer Homes Berkshire Hathaway Champion Coca-Cola Delta Air Lines Flowers Industries Genuine Parts Company Georgia Pacific Goody Meetings & Incentives Worldwide Milliken Carpet Motorola Northside Hospital Procter and Gamble Republic Industries Rooms to Go Shell Oil SmithKline Beecham Stroh’s Beer Suyra Rugs The Atlanta Braves Turner Broadcasting UPS Walmart

EXPERIENCE

Meetings & Incentives Worldwide - 08/2022 to Present, Atlanta, GA Freelance Senior Visual Designer

- Design digital and print for large corporate events, concept to execution

- Social Media and SpotMe graphics, Web Design

- High level of collaboration with all stakeholders and outside vendors

- Ability to translate strategy into design priorities Rooms to Go - 01/25/22 to 04/05/2022, Atlanta, GA

Freelance Senior Visual Designer

- Design to strict brand guidelines for print and digital advertising campaigns working closely with the SVP of Advertising under tight deadlines

- Worked within a large extensive digital asset management system

- Required efficiency in multi-tasking and organization, demanded extreme attention to detail Berkshire Hathaway HomeServices - 2020 to 2021, Atlanta, GA Freelance Senior Visual Designer

- Design to brand guidelines for print and digital marketing and campaign pieces, ads and billboards, working closely with Creative and Marketing Directors, stakeholders, content experts and copywriters, under tight deadlines

- Prepare all files for production according to print or digital specifications Atlantic American Corporation (AAC) and Gray TV - 2014 to 2020, Atlanta, GA

[AAC is the parent company of three subsidiaries in the specialty markets of the life, health, property and casualty insurance industries. Both Companies AAC and Gray TV have the same Chairman of the Board, President and CEO.] Senior Visual Designer

- Researched users’ needs and behaviors to create user-focused design solutions by interviewing content experts and agents, working with Human Resource Directors using their data on employees’ behaviors

- Rebranded the BankersWorksite Insurance Company division, maintained digital asset library and implemented across print and web

- Increased employee engagement and enrollment

- Campaign concepting and execution

- Ability to translate strategy into design priorities

- Open, agile collaboration and iteration with key stakeholders

- Email design using Mailchimp

- Event and large format Graphics

- Worked with UX designer in a UI role

- Custom Infographic Design

Laura Hallowes Design - 2005 to Present, Atlanta, GA Freelance Visual Designer, Web Designer

- Partnered with clients for outcome-based design project work

- Illustration: traditional and digital

- Designed Corporate Reports: Annual and Sustainability

- Branded retail stores: print and digital and interior/exterior of store

- Designed and developed an ecommerce website of Birth Announcements and fine oil paintings to match Willis Towers Watson - 2000 to 2004, Atlanta, GA / New York, NY Senior Graphic Design Manager

- Leadership role, project management, concept development & creative strategy, branding, art direction, web design, layout, packaging, creation of summary plan descriptions for major domestic & international companies

Managed a team of designers, coordinating, guiding and motivating them as we worked with internal/external clients, consultants, writers, translators, illustrators and printers to produce the best design solutions

- Creative team and change management; recruiting, hiring, onboarding, mentorship

- Successful client, stakeholder and project coordination across 17 countries and four languages

- Managed client and vendor relations

CokerGolley Ltd Agency- 1998 to 2000, Atlanta, GA

Packaging Designer/Graphic Designer

- Concept to completion for the Olympics, including promotions (and award-winning pins!)

- Designed packaging, logos, brochures, manuals, co-branding designs for exterior of airplanes, vending machines and large-format trade show materials

- Using Coca-Cola’s marketing research designed packaging for specific niche markets

- Developed brand standard manuals and packaging design for Coca-Cola

- Photoshop renderings for conceptual projects

EDUCATION

General Assembly Digital Design Course: UX/UI 2020 - Atlanta, GA Pratt & The New School Drawing Painting and Illustration 2002 - New York, NY Lorenzo de’ Medici School of Art Drawing and Painting 1999 - Florence, ITALY Art Institute of Atlanta AA Design Principles and Production (with Honors) 1991 - Atlanta, GA Georgia State University BBA Marketing/Advertising (with Honors) 1990 - Atlanta, GA Affiliations: American Institute of Graphic Arts

Awards: Best of Business Card Design, AIA Best Portfolio of Class Software: Photoshop/Illustrator/InDesign/Acrobat, HTML/CSS, Squarespace, Sketch/Figma, SpotMe, InMotion/Wrike, Mailchimp, Microsoft Office

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