Marketing Manager Customer Service

Anne McKenzie Jenkins

***************@*****.*** / 864-***-**** / 151 Wardlaw Lake Road, Central, SC 29630-9088 EXPERIENCE

Retail Associate: Collins Closet, Seneca, SC; 8/2022-present Assist the store manager and volunteers with all aspects of the thrift store operation including:

● Providing guidance and support to volunteers

● Acceptance of donations, sorting, pricing, and merchandising

● Cash management and facility maintenance and cleanliness

● Maintaining excellent customer service and donor relationships Caregiver: Family member, Ashland, OR; 5/2022-7/2022 Caregiver: Family member, Myrtle Beach, SC; 2/2021-3/2022 Program Coordinator: National Brick Research Center, Clemson, SC; 4/2019-12/2020 Managed industry outreach and member relations for the National Brick Research Center (NBRC) at Clemson University. Served as a member of NBRC's executive staff, providing programmatic support and managing member events:

● Industry Outreach: Managed a comprehensive communication strategy. Key areas included increasing the reach and relevance of publications, updating and marketing the benefits of membership, and soliciting actionable member feedback. Responsible for production and improvement of Brickyard, the quarterly magazine and all other publications. Represented NBRC Director in contacts with members and industry partners.

● Member Events: Lead production and technical support for informational programs for the NBRC to promote the Center's mission and increase the value of center membership. Key areas of responsibility included webinars, short courses, seminars, Center meetings, and preparation and support for the annual Clemson Brick Forum.

● Sponsor Relations: Provided programmatic support to the NBRC Director and Associate Director of Operations in their instructional, research, and public service efforts. Primary editor for NBRC in manuscript, book, and report preparation.

● Executive Management: Coordinated key functions for the Center operations including human resources, payroll processing, and records management. Sales & Marketing Manager: Clemson Area Chamber of Commerce, Clemson, SC; 1/2018-6/2018 Grew and retained the membership of the Chamber:

● Identified prospects, assessed needs, and customized sales proposals communicating the value of membership to prospective chamber members.

● Maintained productive relationships with all members by creating and sharing opportunities for member business promotion and growth, while increasing chamber membership retention. Provided weekly updates to the board of directors regarding membership, committee activities, and upcoming events.

● Managed all events, such as Business After Hours, Ribbon Cutting ceremonies, and annual forums such as the Economic Forums and the State of Clemson Banquet.

● Negotiated financial sponsorships with member businesses to mount major annual events while increasing awareness and appreciation of the chamber.

● Published the weekly e-newsletter, writing and soliciting articles and updates, and developed accompanying graphics.

Promoted the chamber's brand across all media:

● Developed, disseminated, tracked, and analyzed all print, digital and social marketing campaigns.

● Managed multiple social media channels, from content creation to analytics reporting, posting prompt, appropriate responses to messages and comments on company channels. Designed compelling graphics & copy for use in all collateral.

● Ensured consistency in design and messaging across media. Sales & Marketing Manager: Best Western PLUS, Clemson, SC; 2/2017 to 1/2018 Recruited and retained clients in the athletic, education, and corporate sectors:

● Created locally negotiated rate plans (LNRs) with multiple departments and units at Clemson 1 of 2

University, Southern Wesleyan University, and other area organizations and businesses.

● Collaborated with third party booking sites, travel managers, area convention and visitors bureaus, local colleges and universities, and chambers of commerce for maximization of leads, bookings, and client relationships.

● Oversaw the planning and execution of booked events, including food and beverage, vendor management, equipment and signage, décor, flowers, props, staging, transportation, and more to meet quality standards and exceed client expectations. Marketed the hotel and The Alumni Restaurant & Bar by building and enhancing their reputations:

● Created the brand identity, including wordmark and menu designs.

● Designed and oversaw the printing and distribution of all marketing collateral, including menus, invitations, direct mail, advertisements, and other items.

● Ensured consistency in design and messaging across platforms. Developed, disseminated, and tracked all print, digital and social marketing campaigns.

● Updated travel, hospitality, and booking portals, ensuring presentation of current photos and accurate property information.

Public Information Director: Clemson University Public Affairs, Clemson, SC; 11/2007 to 5/2013 Promote undergraduate programs and projects with creative marketing and events campaigns:

● Identified and coached exceptional students and faculty to appear in feature videos and articles.

● Planned and supported a wide variety of events, including conferences, Alumni Association functions, and fundraising events.

● Wrote speeches and articles for the Provost and other administrators.

● Researched and published Vital Signs, a weekly e-newsletter consisting of national news coverage of the University and its aspirational and peer institutions. Researched and wrote articles for numerous University publications.

● Worked with academic units and programs such as Call Me MISTER, the President's Commission on Sustainability, and the Office of International Affairs to produce informative promotional materials.

Collaborated with the Creative Inquiry undergraduate research program director to increase program awareness and participation:

● Developed communication plan and managed production of collateral, including website, videos, brochures, articles, and speeches.

● Tracked analytics data and recommended changes to improve performance.

● Managed student interns producing promotional articles and graphics about CI projects, which led to the development of the annually published, student-run magazine, Decipher.

● Served as the staff adviser for the student-produced Creative Inquiry magazine, Decipher, writing introductory letters on behalf of the Provost and Program Director, editing all articles, and coaching writers.

Marketing Communications Specialist: Clemson University, Clemson, SC; 6/2006 to 11/2007 Lead marketing writer for Clemson University's Public Service Activities (PSA):

● Rebranded PSA's five Research & Education Centers.

● Led the redesign of the Public Service website.

● Developed content for use in websites, newsletters, magazines, brochures, and other strategic marketing collateral.

● Facilitated training and support for the 46 county-based website managers.

● Produces articles for Impacts magazine and edited each edition prior to publication. INTERESTS

● Documentary films and filmmaking

● Grief support and education

● Healthy living through compassion, mindfulness, movement, and nutrition

● Hiking and walking with my dog and friends

● Reading

EDUCATION

Clemson University Bachelor of Arts, English, 1993 2 of 2

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