Iris G. Chu

ad062o@r.postjobfree.com / +1-626-***-**** / *8156 Canterbury Ct., Rowland Heights, CA

Summary

Los Angeles-based communication specialist with 5+ years of experience in content development and marketing, public and interpersonal communication, as well as writing and design for multimedia platforms. Visit my portfolio to view my work in digital media and communications.

Experience

Multimedia Contributor and Photographer

Blurred Culture Media • Los Angeles, California

04/2017 - Present

Provide empowering photography, copy, and artist interviews of independent as well as assignment-based beats; covering culture and music-related events in the heart of Los Angeles. Report on Asian American-focused events consisting of the BTS Wings Tour, Identity LA, Higher Music Tours, etc. through the lens of the local community.

Content and Brand Manager

Lightia • Remote, Berlin/Los Angeles

01/2021 - 03/2022

Full ownership of design and copy throughout social media platforms, content calendars, blog posts, and website copy to deliver a consistent brand voice across channels. Reached digital advertising and marketing goals by combining carefully curated creative strategies and business development objectives to maximize sales targets.

Growth Marketing Manager

Chattyco GmbH • Berlin, Berlin

08/2019 - 03/2020

Increased user acquisition by 400% through strategic market research, A/B testing, and focus grouping to curate adjacent marketing campaigns across social channels. Implemented go-to-end strategy using CRM tools and KPI monitoring to maximize lead generation, delivering higher engagement of target demographics.

Collaborated cross-departmentally with design and product teams to streamline app usability, brand messaging, business development goals, and inspire happiness in our workplace. Skills

Intuitive Communicator, Client Relations, Canva, Multimedia Content Development, Creative Direction, English, Chinese, Korean, German

Education

B.A. Communications; Public Relations

California State University, Fullerton • Fullerton, California 12/2018

1st Place Speaker and 1st Place Team in Open Debate/Public Forum at the 2015 CSUF Blumer Invitational Led Fullerton College Speech and Debate to the national championships of 2016. Placed quarter-finalist.