Scott Gowans

Writer, web producer, librarian

P.O. Box 511

Granville, OH 43023

740-***-**** (H)

ad05is@r.postjobfree.com

EXPERIENCE

Fire & Ice Heating and Air Conditioning — Marketing Content Writer

MAY 2021 – FEBRUARY 2022; DECEMBER 2022 – JUNE 2023

Writing, editing and proofreading consumer-facing content. Publication of three pieces of content per week consistent with brand messaging. Develop content strategy aligned with short-term and long-term marketing targets. Focus on SEO and keyword strategies to maximize SERP rankings. Monitor and measure success of content strategy, using analytics to track progress. General website updates and enhancements. Proficient at Semrush and MarketMuse.

Columbus Dispatch — Web Producer

DECEMBER 2011 – MAY 2019

Content organization, creation, presentation and curation of material for dispatch.com, buckeyextra.com, and various sites associated with the Columbus Dispatch. Manage the online news optimizing stories with photos, videos and interactivity; manage our social media presence; post breaking news, digital-only content and multimedia; communicate with other newsroom members to get stories online in a timely manner; create stories, photo galleries, videos and other web-only material to engage viewers; train web interns in Dispatch practices; use analytics to turn readers into subscribers.

WOSU Public Media, Columbus OH — Web Manager

APRIL 2006 – DECEMBER 2011

Web manager for all web sites created and run by WOSU Public Media. Responsible for promotion of all programming; policies; social media; web site creation, design, and maintenance; metadata; software; content management systems; podcasts; audio and video files; links; and text. Supervisor of a two-person department. Able to work quickly, to respond to shifting needs, and to deliver excellent results under all conditions. Oversaw entire web budget.

wosu.org had more than 250 pages that encompass FM radio, AM radio, television, news, education, outreach, and sports. In my tenure, oversaw re-branding of web site, new content management system, development of social media for WOSU, creation of four new web sites, and upkeep of ten existing web sites.

Monthly contributor to Airfare, WOSU’s member magazine. Articles included interviews with Board Members, staff, and donors; station history; and TV previews.

WOSU TV-34, Columbus, OH — Videographer

FEBRUARY 1997 - APRIL 2006

Primarily involved with videotaping, lighting, and audio recording for documentaries, educational and training videos, corporate productions, and all things connected with fundraising. Secondary duties included script supervision, serving as assistant producer and director, maintenance of gear, camera operation, and training interns.

Additional duties included contributing film reviews for WOSU’s web site on a weekly basis, and writing in-depth reviews and profiles for Airfare, the monthly members’ magazine.

Co-designed and maintained archives for the WOSU stations for photographs, video and audio tape, and memorabilia. Performed records management, retention scheduling, and database design.

Freelance writer

1995 - PRESENT

Weekly contributor to The Community Booster, The Granville Sentinel, The Advocate (Newark), The Pataskala Standard, The Lancaster Eagle-Gazette, and Edible Columbus. Stringer for The Columbus Dispatch. Contributor to Denison Magazine and Denison University web site. Contributed regular film reviews, as well as feature articles, interviews, business profiles, spot news, editorials, and photographs. Composed at least one article every week, and as many as six. Have thorough understanding of the community, editors’ needs, deadlines, and style.

EDUCATION

Kent State University, Kent, OH

MS, Library and Information Science

2004 - 2008

Emphasis on reference, arts, archiving, and sports.

Ohio State University, Columbus

BA, Communications

1982 - 1987

Emphasis on television production, with course work in journalism, radio, and video.

PROJECTS

Ohio War Stories — WOSU

Emmy Award Winner for Advanced Media: Interactivity, 2008. A collection of videos and essays from World War II veterans.

Mycooljob.org — WOSU

My first web project. A collection of career advice from professionals, including stories from high school interns who wanted to share their experiences.

Rodger Hamilton: The War Photos— WOSU

A spectacular collection of World War II military photographs taken by an Army Signal Corps photographer (later a Dispatch photojournalist). The web site and a short video were born from a dusty cardboard box filled with long-forgotten photos.

SKILLS

Writer. Topics include personal stories, movie reviews, interviews, arts columns, a TV station history, business profiles, advertising, charity promotions, technical writing, and press releases.

Videography. Director, producer, camera, audio, lighting, editor, production assistant and grip. Worked on documentaries, sports, commercial, educational, corporate, arts profiles, etc.

Web: Content curator, creator, organizer, trainer, planner, troubleshooter, etc. Proficient in audio, video, HTML, Photoshop, Adobe Acrobat, slideshows, taxonomy, SEO, Final Cut, photography, various social media and CMS.

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