Brand Development End User

Susan M. Mossberger

ad03zd@r.postjobfree.com

210-***-****

Qualification Profile

w Results-oriented, motivated team player VP with multi-state and international business experience, strategic planning, relationship management mantra, marketing and client satisfaction. w Firm understanding of brand development and execution via multi channel strategies. w Proven success leading and collaborating with Marketing, Design and Compliance to deliver to the end user.

w Adept at managing all phases of marketing and product life cycle from needs assessment, brand development, implementation and delivery. Deadline driven, team leader and player. w Skilled at using data management tools to optimize marketing asset delivery demand and asset management, delivering maximum market penetration. w 25+ years of marketing, sales, management and team leading experience and execution. Professional Background

w Marketing, Business and Product development within various industries. Familiar with a variety of digital delivery systems and creative software tools. A steward of maintaining brand integrity. w Conducted market research and analytics, identified emerging market trends, introduced marketing strategies. w Manage client relationship functions, advertising agencies by cohesively working together to reach identified strategies and goals.

w Performed multi-functional role, assisting and managing a variety of projects, KPI’s, tracking performance w Engaged with research to identify, develop branding to implement via multi-brand engagement strategies appealing to specific audience(s).

w Met and exceeded objectives through cohesive and consistent techniques that created a compelling message and experience for the end user (customer). Employment History

w Corridor Broadcast Group, March 2023 – Present – Marketing Consultant w Sinclair Broadcasting Group, January 2022 – March 2023 – Marketing Consultant w Alphagraphics #600, June 2017 – December 2021– VP Sales and Marketing w Creer Advertising and Marketing, LLC (2007 – June 2017) - CEO/Owner w Pratt Visual Solutions – (2006 – 2007) Major Account Director w Thomas Print Works (2002 – 2006) – Account Management and Marketing w Pitney Bowes Management Services (1998 – 2002) – General Manager Education

w University of the Incarnate Word – Management/Marketing w SBA Emerging Leaders - 2016

Affiliations

w Chrysalis Ministries, helping empower and overcome consequences of incarceration – Board Member w South Central Texas Regional Certification Agency – Minority w Mayors Commission on the Status of Women – Former Committee Member