Social Media Project Management

Sabrina Fan

Berkeley, CA ***** 407-***-**** *******.****@********.***

linkedin/in/sabrinafan utopiandesign.weebly.com

PROFESSIONAL PROFILE

● Passionate and driven entrepreneur with strong research and analysis skills, detailed and strategic planning, and leadership skills

● Insightful and goal-oriented student seeking to use interdisciplinary fields of expertise to forward businesses and improve lives through creative and efficient methods. Innovative and resilient in approaching and solving complex problems.

● Excellent written and oral communication skills, marketing, and project management. EDUCATION

University of California, Berkeley Dec 2023

B.S., Economics and Policy, GPA 3.8/4.0

Lake Mary High School May 2018

Valedictorian, GPA 4.8/5.0

EXPERIENCE

Marketing Intern – Ripplematch Mar 2023 – Present

● Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch’s Leadership Team

● Recognized by RippleMatch’s Leadership Team as top 15% in terms of intern performance out of a class of 500+ active interns

● Impacted over 50 students by connecting them with hiring companies that match their profile

● Leveraged and assessed various growth strategies, performance metrics, and tools including social media, email marketing, and networking to grow awareness on campus

Supplement Researcher, Consultant, and Ambassador – Multiple Health and Fitness companies Aug 2020 – Present

● Increased social media followers and sales for fitness/nutrition brands by over tenfold by creating inspirational content

● Performed R&D on innovative new ingredients for supplement formulas for nutritional companies

● Increased leads and sales by using Google Analytics and Facebook/Instagram ads for more than 5 major companies

● Consulted startups on marketing strategies and business plans Amazon Sales Agent – Freelance Sep 2019 – Present

● Determined optimal customer audience and improvements for various products by conducting market research on competitors

● Strategized most effective SEOs and keywords to increase leads and store traffic by more than 25%

● Analyzed customer feedback and delivered exceptional customer service for third-party Amazon sellers to boost product ratings to over 95% satisfaction

● Collaborated with, managed, and advised Chinese sellers on strategic products and marketing when entering the US market Job shadowing and Intern – Evoke Marketing Jun 2018 - Aug 2021

● Learned how to effectively promote social media content, consult brands with effective communication skills, create targeted advertisements, manage multiple group projects with tight deadlines, and also organized a surprise company social event

● Analyzed competitor firms and provided market research feedback to over seven client companies

● Helped design websites and create visual media ads and graphic designs using Adobe Photoshop and Illustrator Owner/CEO – Utopian Design Jun 2017 - Aug 2021

● Sourced initial funding, determined start-up business plan and profit goal

● Customized and sold 50+ individualized cakes and created 100+ unique nail designs to customers from high school students to hospital patients and nursing homes

● Identified process inefficiencies through market analysis and experience SKILLS

● Language skills: Mandarin and English (Native), Spanish (Conversational)

● Technical Skills: Proficient in Word, Excel, PowerPoint & Outlook, website design, Adobe, Instagram/FB/Tik Tok FUN FACT/ INTERESTS

Also a professional personal trainer, nutrition/health, and mindset coach. Placed 1st in natural women’s bodybuilding physique and helped inspire hundreds of people with my inspirational story of overcoming adversities and medical conditions. Very passionate about social justice and equality, mental health, and volunteering.

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