Jay Huiberts

BRAND VOICE • COPYWRITER

I am an imaginative team leader and visionary conceptual thinker with proven expertise in effectively captivating B2B, B2C, and D2C audiences. A passionate, award-winning creative director and compelling-clear copywriter who is well versed in conceptualizing brand building campaigns. 949-***-**** ad039m@r.postjobfree.com

http://www.jayhuiberts.carbonmade.com http://www.linkedin.com/in/jay-huiberts-35b7aaa Long Beach, CA

WORK EXPERIENCE

June 2022 — present

Content Writer/Brand Voice

DIO USA Corporation

Costa Mesa, CA • http://www.diodigitalacademy.com

Company: DIO is dedicated to transforming traditional dentists into leaders of digital dentistry. From world-class education through the DIO Digital Academy to their innovative DIOnavi dental implants, DIOnavi digitally-guided workflow, and DIOnavi Full Arch systems — they’re the one-stop shop to poise a dental practice for further growth.

My role: Redeveloped company voice. Rebranded website. Meta tags. LinkedIn, Instagram, and Facebook posts. Email journey campaigns. eNewsletters. Press releases. Flyers. Event promotions. Video storyboards. Sales emails.

My impact: Organic online growth. Facebook: 0 to 2.7k followers. LinkedIn: 0 to 441. Instagram: 0 to 1,026. November 2021 — May 2022

Senior Copwriter/Brand Voice

Camino Financial

Los Angeles, CA • http://www.caminofinancial.com

Company: FinTech platform pioneering access to affordable credit for underbanked Latinx businesses. First AI-powered, Community Development Financial Institution (CDFI) fueling generational wealth.

My role: Create all concepts/copy to increase user conversion rates and lower customer acquisition cost. Goggle Display and Facebook advertising campaigns. Website pages. Landing pages. SMS and email journeys. Ghost writing for CEO. Pitch articles. Content calendars. Press releases. eBooks. My impact: Lowered CAC from $911 to $493 in first 30 days. Increased SME user conversion to 121%.

INVALUABLE SKILLS

Brand Development Creative Direction

SEO Content Creation

Concepting Brand Voice

Voice Tone Medium Adaptation

SIDE HUSTLE

October 2011 — present

Creative Direction/Branding

Jay Huiberts Creative

Long Beach, CA • http://www.jayhuiberts.carbonmade.com Freelance or onsite Strategic Positioning, Branding, Creative Direction, and Copywriting. Full service integrating marketing and advertising remotely.

Clients

ACI Jet ClearWin Technologies

CONTINUING EDUCATION

Section4

Certified Platform Strategist

Online Sprint

The Leaders Institute

Fearless Presentation

Los Angeles, CA

Cypress College

A.A. Degree in Advertising

Cypress, CA

Platt College

Graphic Design Diploma

Santa Ana, CA

INDUSTRY AWARDS

LifePharm Powerstone Property Management

Sphuler Associates Wehco Video

American Advertising Federation — Addy Awards

Silver, Bronze

Online/Interactive B2B Website — www.wbrandstudio.com Online/Interactive Consumer Website — www.theedmon.com Herme Creative Awards

Gold, Platinum

Click here for full work history.

http://www.linkedin.com/in/jay-huiberts-35b7aaa

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