Account Manager Executive

FATIMATA SAM

Brooklyn, NY ************@*****.*** 917-***-**** LinkedIn

PROFESSIONAL EXPERIENCE

Methods + Mastery New York, NY

Senior Account Executive, Account Manager Jan 2022 – Aug 2023

• Serving as the primary account lead for multiple Google clients, with a focus on nurturing strong client relationships, expanding project scopes, introducing innovative technology solutions, and aligning our services and capabilities to their business objectives to consistently meet and exceed expectations.

• Managing a substantial annual budget of nearly $2 million across multiple client accounts and stakeholders including business intelligence research, strategic guidance, consulting, data analysis, measurement, insights and reporting.

• Leading a dedicated internal team of 15+ analysts and strategists, providing guidance, support, and fostering collaboration to ensure seamless project and campaign execution.

• Leveraging the extensive analysis of performance data to develop KPI-driven measurement strategies and insights, recognize performance trends, and enhance optimization across paid, earned and owned media.

• Overseeing the successful execution of multiple projects simultaneously, ensuring they are delivered on time, and within scope and budget.

• Proficiently developing accurate revenue forecasts, overseeing and tracking billing schedules, revenue/time billed, invoicing, Out-of-Pocket (OOP) expenses, and producing comprehensive budget reports.

• Conduct quarterly reviews to document service excellence and identify problematic areas for resolution to ensure service success for clients.

United Entertainment Group New York, NY

Senior Account Manager Jul 2021 – Dec 2021

• Served as the main point of contact for clients and supported day-to-day client work for integrated marketing activations and social campaigns based on data, analytics, and social insights with an understanding of the current digital and cultural landscape.

• Oversaw social activations across the portfolio of business, managed internal communications, directed workstreams, and ensured seamless completion of deliverables.

• Worked in conjunction with internal partners including Strategy, Analytics, Experiential, and Talent teams to deliver and execute campaigns that meet brands desired KPI’s through digital research and relevancy within paid, earned, and organic media.

• Partnered with project managers to create scopes and track budgets, deliverables, and progress against timelines. Elite World Group New York, NY

Business Development Coordinator Nov 2019 – Jun 2021

• Ideated, planned, and executed organic/paid media campaigns from pre-sale to post-sale for over 30 brands including Giuseppe Zanotti, Laura Mercier, Free People, Mac Cosmetics, and Alo Yoga.

• Managed direct client communication and oversaw talent casting, asset creation, asset management, and execution for aggregate talent deals within EWG Global.

• Identified talent with brands and developed social strategies to help achieve desired brand KPI's based on social insights and relevancy.

• Developed and maintained trackers, trend reports, media audits, and assessments of client’s current social/digital platforms to drive key performance and optimization. The Bloc New York, NY

People Coordinator Oct 2018 – Nov 2019

• Recruited, on-boarded, and managed summer internship program consisting of ten interns and ten managers.

• Keeper of all employee operations data for payroll, benefits, employee information, and e-documents to keep the departments operations on track.

• Responsible for coordinating and communicating any employee changes regarding new hires, promotions, raises, and terminations to finance, IT, and office services.

Goldstein Dining Syracuse, NY

Student Manager Feb 2015 – May 2018

• Oversaw 140 general student employees and 13 student supervisors, managing day-to-day tasks and responsibilities.

• Facilitated monthly meetings, completed and processed weekly payroll, managed work projects and student affairs.

• Coordinated communication between student employees and management and mediated student conflict. IST Syracuse, NY

Project Manager, Syracuse University Aug 2017 – Dec 2017

• Proposed in-house software and hardware to help our clients become more efficient, profitable, and sustainable.

• Created project scope with timelines, overviews, costs, objectives, and descriptions of products and services.

• Developed RFP’s, project requirements, deliverables, schedule milestones, and project specifications. EDUCATION

Syracuse University, Syracuse, NY.

B.A. International Relations Minor: Information Management & Technology Awards: International Relations Distinction, Women in Banking Scholarship, You’re a Star Mentorship Award SKILLS

• Microsoft Suite, Google Suite, Data Analytics and Insights (Brandwatch, Tagger, Sprinklr, Traacker and Google, Facebook, YouTube and Instagram Insights)

• Areas of Expertise: Account Management, Relationship Management, Customer Success, Project Management, Cross Collaboration, Effective Written and Oral Communication, Business Intelligence, Technological Solutions, Competitive Analysis, Adoption, Measurement, Insights, Forecasting, Resourcing, Campaign Optimization, Earned Media, Owned Media, Paid Media

• Languages: Fluent in Fulani and Wolof, Intermediate French

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