Business Analyst

SAKTHI PRIYA SIVA RAMA KRISHNAN

Sunnyvale, CA • *************@*****.*** • (425)287–3150

OBJECTIVE:

Data-driven and Customer focused professional with a Postgraduate degree in Computer Science and over 4 years of work experience at Singnet(Singapore), Bosch(Singapore) and Tata Consultancy Services. Looking forward to work on challenging problems to improve the business based on reports, analysis and forecasts using statistical, visualization and data mining techniques.

WORK EXPERIENCE:

Business Intelligence Expert at Singnet, Singapore August 2014 – December 2015

Analyzed business data to evaluate the effect of social media marketing and campaigns in sales and revenue growth which raised revenue uplift to 38%.

Ensured that the presentations to business units were logical, practical, cost and revenue oriented with statistical data to showcase the key area that has to be improved.

Created live dashboards using Tableau on showcasing sales KPI metrics to business units on account health, sales, and other business related data based on marketing data.

Worked with various roles in the business unit to become a SME(Subject Matter Expert) in order to provide best reports, visualizations and insights.

Intern at Bosch, Singapore January 2014 – July 2014

Coordinated with business unit teams developing further enhancements of the performance management processes and tools like Sales tracking and Sales Forecasting based on analysis of marketing data using Tableau, SQL, MS Excel Macros, Charts and Pivot table which was accepted and used by Bosch Worldwide.

Analyzed data to predict customer churn rate based on predictor variables like socio-demographic information (age, marital status, etc.), income related information, departmental information (e.g. some departments may have high churn rates), engagement survey information (individual responses), etc. Business Analyst at Tata Consultancy Services, India June 2011 – June 2013

Researched, tracked and analyzed online platform sales information and the competitors identifying market trends and growth opportunities for a retail client.

Presented data insights to showcase chances for a customer to fall for a product out of many other products based on customer previous orders, browsing history, purchase history, age, location and other characteristics.

Targeted campaigns in much customized fashion based on user behavior, purchase patterns, historical traits, Visits and Page Views, Type of Page, etc. As an outcome, the client experienced a phenomenal lift in revenue of 47%

Trained various business unit teams on the effective use of processes, tools, and resources. TECHNICAL SKILLS:

Programming: SQL, VBScipt

Statistical Software: Matlab, R

Data Visualization: Tableau, Excel

Microsoft Office: Visio, Excel, Word, PowerPoint

Applications: Salesforce CRM, JIRA, SAP-ERP

Methodology: Agile, Waterfall

SAKTHI PRIYA SIVA RAMA KRISHNAN

Sunnyvale, CA • *************@*****.*** • (425)287–3150 2

EDUCATION:

Nanyang Technological University, Singapore July2013-July2014 Master of Science in Computer Engineering GPA 3.6

Anna University, Chennai, India August 2007-May 2011 Bachelor of Engineering GPA 4.0

ACADEMIC PROJECTS:

Thesis on "Intelligent Power Management of More Electric Aircraft" at Rolls Royce, Singapore to predict power values required for different units during different operations (Take-off, Landing, etc.) of an aircraft using Neural Networks and Fuzzy Logic with the help of Matlab software. Thesis on Implementation of "Automation of Non-Linear interacting Systems" using Neural Networks and Fuzzy Logic with Matlab(ANFIS) tool and LabVIEW. Predicted the input flow values that has to be given in order to maintain a targeted level based on the past flow, level and disturbance values. ACHEIVEMENTS, AWARDS & ACTIVITIES

Volunteered as a Math Instructor at Mathnasium, CA and tutor at Reading Partners, CA Contributed as a Marketer at TEDxNTU. Organized the TEDx event “The Luck Factor 2013” University rank holder in Bachelor’s degree.

CERTIFICATIONS

Data Science Associate (EMCDSA) from DELL EMC February 2017 LabVIEW Core 1 and 2 from National Instruments September 2010

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