Marketing Social Media

Chih-Chun (Gene) Hu

**** **** *** ****** ***.***, Los Angeles, CA, 90017 650-***-**** **********@*****.***

PROFESSIONAL EXPERIENCE

Intern DOTTY Augmented Reality Los Angeles, CA Jan 2017 – Present

Interned for innovative Augmented Reality start-up assisting Founder with data, market research, potential customers and technology needs.

In-depth analysis of potential clients’ use cases for Augmented Reality to help craft solutions to present for these potential clients.

Sales & Marketing support; including pitching to Chinese investors, creating marketing materials, and customer outreach through email and LinkedIn.

oKey Accomplishment: Helped secure a lead investor through out reach and marketing support.

Digital Marketing Intern Ming Ensource Irvine, CA January – September 2016

Responsible for digital marketing campaigns to engage target audiences and achieve the clients’ marketing goals.

Worked with the team to develop SEM plans and test keywords using Google AdWords and Facebook Ad Management.

Organize clients’ E-commerce websites to generate efficient SEO strategy with Wix, WordPress, and Google Analytics.

Worked with clients to understand their needs and difficulties to lead to more customer awareness and higher engagement rates.

oKey Accomplishment: Raised client’s website’s position to top four position in Google and generated more than 1.5 million impressions with just $10 a day in ad spend.

Promotion Leader, Vice President Taiwanese Student Association Irvine, CA June 2015 – September 2016

Promoted Taiwanese cultural awareness to college students through the use of social media, as well as planning and coordinating a range of diverse cultural events; demonstrated ability to set organizational visions, meet associated goals, and proven leadership.

Applied skills in networking, integrated multiple groups, and planned events including singing contest, movie screening, and career advising with Taiwanese student groups in collaboration with other universities.

oKey Accomplishment: Cooperated with Taiwanese embassy to invite movie director from Taiwanese to do movie screening and Q&A section.

Head Marketing Intern Moboware Inc. Irvine, CA June 2015 – September 2015

Responsible for designing, strategizing, and implementing social media campaigns using MailChimp, Google Analytics, and Twitter Analytics.

Used multiple social media to help the company to achieve the number one ranking in organic search.

Assisted with sales and account troubleshooting via online chats and emails with MailChimp.

Researched the latest marketing and sales technology, methods and software tools for iOS programming.

oKey Accomplishment: Established more than 250 followers in twitter within a month with no cost.

Digital Planning Assistant Publicis Groupe Shanghai, China July – Sep 2014

Demonstrated the ability to develop high-level promotional plans for multinational clients including P&G, Biotherm, and Rolls Royce.

Conducted a research project focused on consumers’ insight, collecting data points around media and market environments in China i.e. Youku vs. YouTube

oKey Accomplishment: Generated a winning pitch of digital marketing campaign with the team to help Vicks enter China.

TECHNICAL PROFICIENCIES

MailChimp, Google Analytics, Google AdWords, Twitter Analytic, Facebook Ad Management, HootSuite, ManageFlitter, Crowdfire, Photoshop, Lightroom, Microsoft Office Suite, Microsoft Project, Website Builders: Wix, WordPress, & Muse

Certificates/Certifications: Google AdWords, Google Certify Photographer (VR), National Honor Society of Leadership

EDUCATION

University of California, Irvine

oBachelor of Arts in: Business Economics Minor: Management (Specialized in Marketing)

University of California, Los Angeles

oCertificate in Project Management and Marketing

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